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Introduction au dossier sur le marketing des produits de haute technologie - Cairn.info

Introduction au dossier sur le marketing des produits de haute technologie - Cairn.info | Marketing BtoB | Scoop.it
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Infographie – les chiffres clés Marketing & Communication BtoB | Marketing et Communication Corporate & BtoB

Infographie – les chiffres clés Marketing & Communication BtoB | Marketing et Communication Corporate & BtoB | Marketing BtoB | Scoop.it

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ErrandoneaMarie's curator insight, December 10, 2014 6:17 AM

Quelle est l'influence de la communication sur les consommateurs ? 

Définition de différents profils face aux tendances de communication

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Video Marketing Makes Its Mark on B2B - EContent (press release)

Video Marketing Makes Its Mark on B2B - EContent (press release) | Marketing BtoB | Scoop.it
Video may have killed the radio star, as The Buggles famously sang, but, as a recent survey indicates, it may help create the next marketing one. Or so many B2B marketers seem to hope.
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Infographic: 10 hot marketing trends for 2015

Infographic: 10 hot marketing trends for 2015 | Marketing BtoB | Scoop.it
It's never too early to start thinking about next year. Here's what will keep marketers busy in the new year.
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Industrial Designer Creates The ‘Exo’ 3D Printed Prosthetic Leg with Aesthetics in Mind

Industrial Designer Creates The ‘Exo’ 3D Printed Prosthetic Leg with Aesthetics in Mind | Marketing BtoB | Scoop.it
Brooklyn, New York industrial designer William Root is using 3D scanning, modeling, and printing to create customized prosthetic limbs. Currently, he is working

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Brittney's curator insight, December 24, 2014 8:15 AM

Industrial Designer Creates The ‘Exo’ 3D Printed Prosthetic Leg with Aesthetics in Mind http://3dprint.com/32848/exo-prosthetic-leg/

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The top storytelling brands

The top storytelling brands | Marketing BtoB | Scoop.it
Click here to view the full infographic.
Cadbury and McDonald’s follow the tech giant, supermarkets are falling in the ranks while UKIP and charities are rising up.
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How Science Is Helping Marketers To Prove Their Intuition Right...Or Wrong - Forbes

How Science Is Helping Marketers To Prove Their Intuition Right...Or Wrong - Forbes | Marketing BtoB | Scoop.it
What marketers have lacked is the ability to both test their intuition in a systematic way and to learn about customer behavior and response at a scale that matches the evolution of their thinking and of their business.
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GEs Intelligent Platforms User Summit to Bring Together Industry Leaders ... - MFRTech (press release)

GEs Intelligent Platforms User Summit to Bring Together Industry Leaders ... - MFRTech (press release) | Marketing BtoB | Scoop.it
GEs Intelligent Platforms User Summit to Bring Together Industry Leaders ...
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