TV & Entertainment Marketing & Brands Insights
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10 Ways Shopper Marketing Can Help to Improve Sales in a Tough Economy - WPP

10 Ways Shopper Marketing Can Help to Improve Sales in a Tough Economy - WPP | TV & Entertainment Marketing & Brands Insights | Scoop.it
Jonathan Dodd outlines a ten-point plan for leveraging Shopper Marketing in difficult economic times to deliver better returns on marketing investment.
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Where Teens Spend Their Time Online When Not on Facebook

Where Teens Spend Their Time Online When Not on Facebook | TV & Entertainment Marketing & Brands Insights | Scoop.it
Despite reports that young people are moving away from Facebook, they’re still using the social network in big numbers—fully 66 percent of people 14-34 say they’re frequent users, according to The Cassandra Report, Fall/Winter 2013 edition.
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Optimiser la visibilité d'une application mobile sur l'App Store - Witwer Mikael

Optimiser la visibilité d'une application mobile sur l'App Store - Witwer Mikael | TV & Entertainment Marketing & Brands Insights | Scoop.it
Découvrez comment optimiser le référencement de votre application mobile dans l'App Store d'Apple grâce à une stratégie ASO efficace.
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Le Free to Play, ça paye ! | Kiss My Geek

Le Free to Play, ça paye ! | Kiss My Geek | TV & Entertainment Marketing & Brands Insights | Scoop.it
Un top 10 des jeux ayant généré le plus d'argent en 2013 grâce au F2P a été divulgué. Les jeux coréens, LoL et World of Tanks attirent de nombreux clients.
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Acquiring Mobile Users Gets More Expensive | [a]listdaily

Acquiring Mobile Users Gets More Expensive | [a]listdaily | TV & Entertainment Marketing & Brands Insights | Scoop.it
Grow Mobile's mobile ad dashboard is growing fast, and the market is evolving
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Nintendo, Buy a Major Game Company | [a]listdaily

Nintendo, Buy a Major Game Company | [a]listdaily | TV & Entertainment Marketing & Brands Insights | Scoop.it
Here are some options, ranging from conservative to daring, for Nintendo's future
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Mobile gaming to push industry above $100 billion by 2017

Mobile gaming to push industry above $100 billion by 2017 | TV & Entertainment Marketing & Brands Insights | Scoop.it
Digi-Capital's Tim Merel says much of this growth will come from Asian markets
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How brands can dial D for diversification | Marketing Magazine

How brands can dial D for diversification | Marketing Magazine | TV & Entertainment Marketing & Brands Insights | Scoop.it
How brands can dial D for diversification, Big changes in media and technology have led to a proliferation of creative opportunities.
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Sci-Fi Movies 2014 | Upcoming Sci-Fi Movies | Filmonic

Sci-Fi Movies 2014 | Upcoming Sci-Fi Movies | Filmonic | TV & Entertainment Marketing & Brands Insights | Scoop.it
Sci-fi movies 2014: Here is a run down of some of the best new sci-fi movies of 2014.
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Milka, la nouvelle campagne qui va séduire tout le monde !

Milka, la nouvelle campagne qui va séduire tout le monde ! | TV & Entertainment Marketing & Brands Insights | Scoop.it
Vous ne l'avez probablement pas encore vue, mais elle est du niveau de Tipp-ex en son temps, d'ailleurs c'est simple, ils ont la même agence ! Cette campagne se nomme "Le dernier carré" Celle-ci es...
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Digital marketing and the music industry: six key trends for 2014

Digital marketing and the music industry: six key trends for 2014 | TV & Entertainment Marketing & Brands Insights | Scoop.it
One of the interesting things about being a digital marketer that specialises in a certain niche is that you get to understand your niche from many different angles.

Via SANDRINE ANDRO
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Billboards That Drop Angels On Your Head

Billboards That Drop Angels On Your Head | TV & Entertainment Marketing & Brands Insights | Scoop.it
Imaginary boy sees real airplane. Come look.
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Digital publishing: How it will evolve in 2014 and beyond

Digital publishing: How it will evolve in 2014 and beyond | TV & Entertainment Marketing & Brands Insights | Scoop.it
The future of publishing is entering a new golden era that will make publishing available to more people. Twitter, new long-form content distributers and an increase in digital ad spending will support this new era.
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Ubisoft partners with Sony Pictures to produce Rabbids feature film

Ubisoft partners with Sony Pictures to produce Rabbids feature film | TV & Entertainment Marketing & Brands Insights | Scoop.it
Ubisoft has announced that it’s partnering with Sony Pictures Entertainment to produce a feature film based on the Rabbids franchise. In a press release sent to VG247, the French publisher said that the project will be overseen by Ubisoft Motion Pic…
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A Look at How Much a $4 Million TV Spot Boosts Web Traffic

A Look at How Much a $4 Million TV Spot Boosts Web Traffic | TV & Entertainment Marketing & Brands Insights | Scoop.it
It was a game that smashed multiple records. This year’s showdown between the Seattle Seahawks and the Denver Broncos topped charts on several fronts, from the quickest score from the beginning of the game (12 seconds) to the most money bet by fans ($119 million) and the most viewers overall (111.5 million).
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MediaPost Publications Not Feeling The Love: Mindshare Reports Brand Loyalty Decline 01/23/2014

MediaPost Publications Not Feeling The Love: Mindshare Reports Brand Loyalty Decline 01/23/2014 | TV & Entertainment Marketing & Brands Insights | Scoop.it

Are consumers falling out of love with brands?

A new cultural trends study from WPP media shop Mindshare suggests that may be the case, despite all the new ways technology is enabling brands to connect with consumers.

 

In fact, the study suggests that technology could be a part of the problem. It concludes that consumers are finding technology to be a double-edged sword. While they’re infatuated with devices and social media on one hand, on the other, all the connectedness can be overwhelming for people, with 58% saying it makes the world “more complex” and perhaps not so easy to navigate.

 

In the latest so-called “Culture Vulture” report from the agency, less than half (47%) of respondents agreed that “When I see or hear something interesting about a brand I like to pass it on.” That’s down from the 66% of consumers who agreed with that statement four years ago.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, January 23, 2014 5:40 PM

Might the apparent decline in #brandlove and #brandloyalty, as reported by Mindshare, be a consequence of the "paradox of choice"?

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How eSports is becoming a legitimate sport

How eSports is becoming a legitimate sport | TV & Entertainment Marketing & Brands Insights | Scoop.it
With audience figures and cash prizes well into the millions, eSports has never been bigger.
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Why Video is 'Essential' for Game Marketing | [a]listdaily

Why Video is 'Essential' for Game Marketing | [a]listdaily | TV & Entertainment Marketing & Brands Insights | Scoop.it
ArenaNet's marketing head tells us how Guild Wars 2 marketing depends on video
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The Worst Brand Extensions of 2013

The Worst Brand Extensions of 2013 | TV & Entertainment Marketing & Brands Insights | Scoop.it

In a sea of questionable extensions, you voted this one the absolute worst. Basketball great Shaquille O’Neal played in 15 All-Star games, won seven MVPs and ranks sixth in points scored in NBA history. Surely, that qualifies him to make ... soda? Add one more stat for Shaq: most pointless idea.

Despite it being the height of flu season, there’s another malady sweeping the land, mercilessly infecting otherwise healthy products.

Call it “delusions of brandeur.” Explains John Parham, founder of Parham | Santana, a New York consultancy specializing in expanding brand footprints: “It’s the condition where a brand thinks that since 99 percent of America knows its name it can put that name on anything.”

That might explain why a $37 billion beer brand like Heineken would deem a line of shoes a fine sideline, or why the licensors of the Grateful Dead would introduce a line of skis, or why the noble owners of YouTube star Grumpy Cat felt it was time to cook up flavored coffees.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, January 15, 2014 3:12 PM

Here's the Adweek list of the worst #brandextensions. What's your candidate for the "most dubious"?

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Make Your Video Game Brands Big!

Make Your Video Game Brands Big! | TV & Entertainment Marketing & Brands Insights | Scoop.it
The picture above is from my trip to Paris to visit Ubisoft today. Upon entry to their Montreuil offices you are greeted by these pair of humongous Rabbids from the popular Raving Rabbids franchise...
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Les meilleures interventions de marques autour du hashtag #TweetCommeEn2000 lancé par Minute Buzz | Piwee

Les meilleures interventions de marques autour du hashtag #TweetCommeEn2000 lancé par Minute Buzz | Piwee | TV & Entertainment Marketing & Brands Insights | Scoop.it
Vous étiez peut-etre tombés sur notre article des meilleures réactions de marques suite à la tendance des #ProverbesEronnés en décembre.
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Is 2015 going to be one of the best years for movies of all time?

Is 2015 going to be one of the best years for movies of all time? | TV & Entertainment Marketing & Brands Insights | Scoop.it
Is 2015 going to be one of the best years for movies ever?Let's take a look at some of the movies coming out this year before we answer that.-The Amazing Spider-Man 2- Now, I am a life long Spidey fan and am absolutely ecstatic for this movie.
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Marketing & médias sociaux : Quelles tendances pour 2014 ? | Le ...

Marketing & médias sociaux : Quelles tendances pour 2014 ? | Le ... | TV & Entertainment Marketing & Brands Insights | Scoop.it
Talkwalker, éditeur de solutions de veille et d'analyse sur les médias sociaux, vient de compiler toutes les tendances qui marqueront selon lui l'univers du marketing sur les réseaux sociaux en 2014. Attention à la saturation ...

Via Erick Hostachy
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2014 - Brand Marketing & Social Media Strategies (Soft Drinks / Boi...

Vous souhaitez utiliser le Brand & Digital Marketing au cœur de votre stratégie marketing de marques ? L'intégration des réseaux sociaux avec Business / Mar
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Présentation : 14 tendances social media pour 2014

Présentation : 14 tendances social media pour 2014 | TV & Entertainment Marketing & Brands Insights | Scoop.it
Comme à chaque début d’année, les bilans de l’année écoulée et les prévisions sur celle à venir fleurissent. L’exercice est délicat et doit éviter de dresser des projections fantaisistes ou au contraire trop évidentes.
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