Despite reports that young people are moving away from Facebook, they’re still using the social network in big numbers—fully 66 percent of people 14-34 say they’re frequent users, according to The Cassandra Report, Fall/Winter 2013 edition.
The future of publishing is entering a new golden era that will make publishing available to more people. Twitter, new long-form content distributers and an increase in digital ad spending will support this new era.
Ubisoft has announced that it’s partnering with Sony Pictures Entertainment to produce a feature film based on the Rabbids franchise. In a press release sent to VG247, the French publisher said that the project will be overseen by Ubisoft Motion Pic…
It was a game that smashed multiple records. This year’s showdown between the Seattle Seahawks and the Denver Broncos topped charts on several fronts, from the quickest score from the beginning of the game (12 seconds) to the most money bet by fans ($119 million) and the most viewers overall (111.5 million).
A new cultural trends study from WPP media shop Mindshare suggests that may be the case, despite all the new ways technology is enabling brands to connect with consumers.
In fact, the study suggests that technology could be a part of the problem. It concludes that consumers are finding technology to be a double-edged sword. While they’re infatuated with devices and social media on one hand, on the other, all the connectedness can be overwhelming for people, with 58% saying it makes the world “more complex” and perhaps not so easy to navigate.
In the latest so-called “Culture Vulture” report from the agency, less than half (47%) of respondents agreed that “When I see or hear something interesting about a brand I like to pass it on.” That’s down from the 66% of consumers who agreed with that statement four years ago.
In a sea of questionable extensions, you voted this one the absolute worst. Basketball great Shaquille O’Neal played in 15 All-Star games, won seven MVPs and ranks sixth in points scored in NBA history. Surely, that qualifies him to make ... soda? Add one more stat for Shaq: most pointless idea.
Despite it being the height of flu season, there’s another malady sweeping the land, mercilessly infecting otherwise healthy products.
Call it “delusions of brandeur.” Explains John Parham, founder of Parham | Santana, a New York consultancy specializing in expanding brand footprints: “It’s the condition where a brand thinks that since 99 percent of America knows its name it can put that name on anything.”
That might explain why a $37 billion beer brand like Heineken would deem a line of shoes a fine sideline, or why the licensors of the Grateful Dead would introduce a line of skis, or why the noble owners of YouTube star Grumpy Cat felt it was time to cook up flavored coffees.
Is 2015 going to be one of the best years for movies ever?Let's take a look at some of the movies coming out this year before we answer that.-The Amazing Spider-Man 2- Now, I am a life long Spidey fan and am absolutely ecstatic for this movie.
Talkwalker, éditeur de solutions de veille et d'analyse sur les médias sociaux, vient de compiler toutes les tendances qui marqueront selon lui l'univers du marketing sur les réseaux sociaux en 2014. Attention à la saturation ...
Comme à chaque début d’année, les bilans de l’année écoulée et les prévisions sur celle à venir fleurissent. L’exercice est délicat et doit éviter de dresser des projections fantaisistes ou au contraire trop évidentes.
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