Marketing, Branding, Social and the impact on Sales
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Bob on Twitter, Bo on Facebook, and BJ on Pinterest are all one guy. CrowdTwist helps you sell to him

Bob on Twitter, Bo on Facebook, and BJ on Pinterest are all one guy. CrowdTwist helps you sell to him | Marketing, Branding, Social and the impact on Sales | Scoop.it
"There are new channels popping up every week, and consumers are spending time with brands in new places ... engaging with brands like the Miami Dolphins across eight to 10 channels, which makes th...
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Content Curation | Social Media Today

Content Curation | Social Media Today | Marketing, Branding, Social and the impact on Sales | Scoop.it
Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic.
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The Portrait of a LinkedIn User in 2013 | Social Media Today

The Portrait of a LinkedIn User in 2013 | Social Media Today | Marketing, Branding, Social and the impact on Sales | Scoop.it
Though LinkedIn has a paid option, 84.4% of people who use it use the free version of the social networking site. That is, just 15.1% pay to use linkedIn.
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The Definitive Guide To Technical Mobile SEO

The Definitive Guide To Technical Mobile SEO | Marketing, Branding, Social and the impact on Sales | Scoop.it
At SMX Advanced, I moderated a panel about technical SEO.
August Nazareth's insight:

GREAT information!

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6 Marketing Strategies for Introverts

6 Marketing Strategies for Introverts | Marketing, Branding, Social and the impact on Sales | Scoop.it
Blog post at Organized Assistant : I recently read an interesting article by Introvert Marketing Coach Donna Gunter, in which she identifies the six best ways for introverts [..] (yes!
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Omnicom Media Group Rolls Out Salesforce Marketing Cloud ...

Salesforce-and-Omnicom Annalect Group, the digital and analytics division of Omnicom Media Group, will use Salesforce.com's Marketing Cloud to support the social marketing offerings across Omnicom's agencies, ...
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How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic]

How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic] | Marketing, Branding, Social and the impact on Sales | Scoop.it
mycleveragency's latest infographic cuts through all the jargon and marketing spiel and condenses what it takes to create a great post across Facebook, Twitter, Pinterest and Google+.

Via Bonnie Burns
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ramil navidad's comment, June 18, 2013 8:32 AM
really nice
Carlos Bisbal's comment, June 18, 2013 5:59 PM
very good!
Constance Jones Collier's curator insight, November 28, 2014 11:21 PM

Something Interesting to share

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What’s So New About Content Marketing? | Business 2 Community

What’s So New About Content Marketing? | Business 2 Community | Marketing, Branding, Social and the impact on Sales | Scoop.it

...So if the internet didn’t change the fundamental aspects of content marketing, what did it change? Pretty much everything else. Before the internet, content was one of marketers’ sharpest arrows. Now, in the digital era (i.e., the era of the self-educating buyer), it’s got the precision and power of a nuclear weapon.

 

Next-generation content marketing

Digital has changed the way we research, create, target, distribute, promote, and measure our content marketing efforts in many ways....


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Mike Richards's curator insight, June 14, 2013 2:52 PM

Nice summary of what has and hasn't recently changed in Content Marketing...

Jeff Domansky's curator insight, June 14, 2013 2:53 PM

Thoughtful reflection on the impact of the Internet on the tradition of content marketing.

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Why Social Media Listening Is Important for Brands

Why Social Media Listening Is Important for Brands | Marketing, Branding, Social and the impact on Sales | Scoop.it
Listen up! The key to social media success for brands is ... listening. Are you missing out on opportunities to increase revenue and sales? Here are some real cases that illustrate why you should be listening to your audience on social media.

Via Jessica Kelly
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Georgia Tech’s New, Super-Cheap MOOC Master’s Degree Could Radically Change American Higher Education

Georgia Tech’s New, Super-Cheap MOOC Master’s Degree Could Radically Change American Higher Education | Marketing, Branding, Social and the impact on Sales | Scoop.it
Georgia Institute of Technology is about to take a step that could set off a broad disruption in higher education: It’s offering a new master’s degree in computer science, delivered through a series of massive open online courses, or MOOCs, for...
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Lovemark - Wikipedia, the free encyclopedia

Lovemarks is a marketing concept that is intended to replace the idea of brands. The idea was first widely publicized in a book of the same name written by Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi. In the book Roberts claims, "Brands are running out of juice".[1] He considers that love is what is needed to rescue brands. Roberts asks, "What builds Loyalty that goes Beyond Reason? What makes a truly great love stand out?"[2] Roberts suggests the following are the key ingredients to create lovemarks:[3]

Roberts explains the relationship between lovemarks and other selling concepts through a simple schema based on respect and love. The full schema is as follows: mere products (commodities) command neither love nor respect. Fads attract love, but without respect this love is just a passing infatuation. Brands attract respect, even lasting respect, but without love. Lovemarks, explains Roberts, command both respect and love. This is achieved through the trinity of mystery, sensuality, and intimacy.

Kevin Duncan describes the concept in more traditional marketing terms, noting that there are "two axes," one of which runs from low to high respect, and the other which runs from low to high love.[4] For a brand to transcend into "lovemark" category, it has to be high on both axes at once. Duncan sums up the concept in one sentence thusly: "Creating loyalty beyond reason requires emotional connections that generate the highest levels of love and respect for your brand." [5]

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The Non-Designer's Essential Glossary of Web Design Terms

The Non-Designer's Essential Glossary of Web Design Terms | Marketing, Branding, Social and the impact on Sales | Scoop.it
If you're unfamiliar with design jargon, have no fear. Check out this guide to the 56 most essential design terms for non-designers.
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It’s Time To Drop The Jargon: Simplifying The Ad Tech Story

It’s Time To Drop The Jargon: Simplifying The Ad Tech Story | Marketing, Branding, Social and the impact on Sales | Scoop.it
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Airbrushing 'Bans' Become Full-Blown Marketing Ploy - New York Magazine

Airbrushing 'Bans' Become Full-Blown Marketing Ploy - New York Magazine | Marketing, Branding, Social and the impact on Sales | Scoop.it
Telegraph.co.uk
Airbrushing 'Bans' Become Full-Blown Marketing Ploy
New York Magazine
First Seventeen publicly "banned" the use of Photoshop last year, and then there was the "did she or didn't she" kerfuffle over Beyoncé's ads for H&M last month.
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SEO Campaign Management: Top 3 Requirements

SEO Campaign Management: Top 3 Requirements | Marketing, Branding, Social and the impact on Sales | Scoop.it
1) Custom Built SEO Campaign Plan Professional SEO campaign management can be characterized first with a custom built SEO campaign plan, one that addresses

Via Bonnie Burns
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3 Facebook Hashtag Marketing Tips - Business 2 Community

3 Facebook Hashtag Marketing Tips - Business 2 Community | Marketing, Branding, Social and the impact on Sales | Scoop.it

Valuable tips...The newly launched Facebook hashtags could prove to be the savior of Graph Search – the recently launched Facebook search feature.Graph Search does what it promises – returning search results based on the social graphs of your Facebook friends, fans, and followers. This means that you tend to see search results only for those friends and businesses with whom you are already closely aligned.If you happen to be using Facebook for outreach and marketing, the new hashtag feature will extend your reach dramatically. This will create both risks and rewards, so you will want to choose your hashtags with care....


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Jeff Domansky's curator insight, June 14, 2013 3:00 PM

Valuable tips for content marketers looking to get more from their efforts on Facebook. Nice and practical.

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MOBILE - The New Inbox: The Intersection of Email, Mobile & Social Marketing

MOBILE - The New Inbox: The Intersection of Email, Mobile & Social Marketing | Marketing, Branding, Social and the impact on Sales | Scoop.it
The mobile age is transforming the "inbox." Here's why your email marketing is a strong foundation for social and mobile marketing success, and how you can immediately optimize for and navigate the social and mobile currents.

Via Peg Corwin, Brian Yanish - MarketingHits.com
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Peg Corwin's curator insight, June 14, 2013 9:05 AM

Excerpt


"Jenkins feels that social and mobile have really pushed email forward. Mobile without a doubt is revolutionizing email whether email accepts that or not. But mobile, Jenkins believes, is the biggest game changer that'll happen for email. Your customers are completely reading your brand's email very differently than they ever have ‐ what was once, .... Mobile is the device that's always there, and it's revolutionizing how people respond to email and how the messaging really goes to that consumer."


Takeaways and tips for mobile email:


  • Identify and target your mobile audience.
  • Get serious about subject lines & preview text/pre-headers. On most mobile devices you now see this as essentially your 2nd subject line so make it count.
  • Get smarter about content
  • Design for Mobile now ‐ as time goes on, more and more people will be reading your messages on Mobile.
  • Use mobile landing pages to drive conversions. Even if your site isn't designed for Mobile yet, landing pages do very well as a bridge for any marketing campaign to drive conversions on your website.
  • Segment your audiences. According to TailoredMail, women click 10 percent more often on mobile mail.
  • "Live" emails have staying power. Forty-three percent of mobile email users check email four or more times per day.

 

Brian Yanish - MarketingHits.com's curator insight, June 14, 2013 9:19 AM

Great article, Peg thanks for sharing it.