Salesforce-and-Omnicom Annalect Group, the digital and analytics division of Omnicom Media Group, will use Salesforce.com's Marketing Cloud to support the social marketing offerings across Omnicom's agencies, ...
...So if the internet didn’t change the fundamental aspects of content marketing, what did it change? Pretty much everything else. Before the internet, content was one of marketers’ sharpest arrows. Now, in the digital era (i.e., the era of the self-educating buyer), it’s got the precision and power of a nuclear weapon.
Next-generation content marketing
Digital has changed the way we research, create, target, distribute, promote, and measure our content marketing efforts in many ways....
Listen up! The key to social media success for brands is ... listening. Are you missing out on opportunities to increase revenue and sales? Here are some real cases that illustrate why you should be listening to your audience on social media.
Georgia Institute of Technology is about to take a step that could set off a broad disruption in higher education: It’s offering a new master’s degree in computer science, delivered through a series of massive open online courses, or MOOCs, for...
Lovemarks is a marketing concept that is intended to replace the idea of brands. The idea was first widely publicized in a book of the same name written by Kevin Roberts, CEO of the advertising agencySaatchi & Saatchi. In the book Roberts claims, "Brands are running out of juice". He considers that love is what is needed to rescue brands. Roberts asks, "What builds Loyalty that goes Beyond Reason? What makes a truly great love stand out?" Roberts suggests the following are the key ingredients to create lovemarks:
Roberts explains the relationship between lovemarks and other selling concepts through a simple schema based on respect and love. The full schema is as follows: mere products (commodities) command neither love nor respect. Fads attract love, but without respect this love is just a passing infatuation. Brands attract respect, even lasting respect, but without love. Lovemarks, explains Roberts, command both respect and love. This is achieved through the trinity of mystery, sensuality, and intimacy.
Kevin Duncan describes the concept in more traditional marketing terms, noting that there are "two axes," one of which runs from low to high respect, and the other which runs from low to high love. For a brand to transcend into "lovemark" category, it has to be high on both axes at once. Duncan sums up the concept in one sentence thusly: "Creating loyalty beyond reason requires emotional connections that generate the highest levels of love and respect for your brand." 
Telegraph.co.uk Airbrushing 'Bans' Become Full-Blown Marketing Ploy New York Magazine First Seventeen publicly "banned" the use of Photoshop last year, and then there was the "did she or didn't she" kerfuffle over Beyoncé's ads for H&M last month.
Valuable tips...The newly launched Facebook hashtags could prove to be the savior of Graph Search – the recently launched Facebook search feature.Graph Search does what it promises – returning search results based on the social graphs of your Facebook friends, fans, and followers. This means that you tend to see search results only for those friends and businesses with whom you are already closely aligned.If you happen to be using Facebook for outreach and marketing, the new hashtag feature will extend your reach dramatically. This will create both risks and rewards, so you will want to choose your hashtags with care....
The mobile age is transforming the "inbox." Here's why your email marketing is a strong foundation for social and mobile marketing success, and how you can immediately optimize for and navigate the social and mobile currents.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.