Marketing, Branding, Promotion And Media
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Branding Strategy Insider | The Importance Of Color In Brand Strategy

Branding Strategy Insider | The Importance Of Color In Brand Strategy | Marketing, Branding, Promotion And Media | Scoop.it

Consider a red can of cola; blue striped capital letters, a black apple, and yellow arches –what brands come to mind? In each instance, color is the predominate element of identification and association with a brand. Color enables us to instantly recognize and draw emotional associations to a brand.

 

Effective and comprehensive brand strategy must consider the critical importance of color. Color is far more than a simple aesthetic consideration in the tool kit of components that make up brand identity and experience. Color is the very first perception customers will have with your brand, and along with perception comes a whole host of emotional associations.

 

The color of your brand is an essential character in your brand’s story. When choosing a color to represent your brand, you must think far beyond your personal, subjective preferences.


Via Russ Merz, Ph.D.
Douglas E Castle's insight:

I must respectfully disagree, although I believe for various subliminal and subconscious associations colors are important to branding and advertising, I believe that in all of the cases where the author is citing an iconic symbol with a particular color, the branding of the product, the creation of the logo, the construction of a catchphrase and the name recognition were the elements that actually preceeded the association of the famed product with the color of its imprimatur, container or signage. A curious exception might be in the case of McDonald's where those golden arches remind everyone of those delicious, hideously unhealthy french fries.... Uh oh.... I'm getting a hankering for a cheeseburger and some hot, salty french fries... I'd better stop. I've already exceeded my caloric intake for the day.

 

-- Douglas E. Castle

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Branding Strategy Insider | The Importance Of Color In Brand Strategy

Branding Strategy Insider | The Importance Of Color In Brand Strategy | Marketing, Branding, Promotion And Media | Scoop.it

Consider a red can of cola; blue striped capital letters, a black apple, and yellow arches –what brands come to mind? In each instance, color is the predominate element of identification and association with a brand. Color enables us to instantly recognize and draw emotional associations to a brand.

 

Effective and comprehensive brand strategy must consider the critical importance of color. Color is far more than a simple aesthetic consideration in the tool kit of components that make up brand identity and experience. Color is the very first perception customers will have with your brand, and along with perception comes a whole host of emotional associations.

 

The color of your brand is an essential character in your brand’s story. When choosing a color to represent your brand, you must think far beyond your personal, subjective preferences.


Via Russ Merz, Ph.D.
Douglas E Castle's insight:

I must respectfully disagree, although I believe for various subliminal and subconscious associations colors are important to branding and advertising, I believe that in all of the cases where the author is citing an iconic symbol with a particular color, the branding of the product, the creation of the logo, the construction of a catchphrase and the name recognition were the elements that actually preceeded the association of the famed product with the color of its imprimatur, container or signage. A curious exception might be in the case of McDonald's where those golden arches remind everyone of those delicious, hideously unhealthy french fries.... Uh oh.... I'm getting a hankering for a cheeseburger and some hot, salty french fries... I'd better stop. I've already exceeded my caloric intake for the day.

 

-- Douglas E. Castle

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State of Integrated Marketing Report 2013

State of Integrated Marketing Report 2013 | Marketing, Branding, Promotion And Media | Scoop.it
Based on a survey of over 1,000 marketers and agency pros, the State of Integrated Marketing 2013 explores the challenges of multi-channel, multi-device advertising and marketing.
Douglas E Castle's insight:

I am looking forward to actually seeing this potentially important study.

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The value of branding in the relationship economy - The Guardian (blog)

The Guardian (blog)
The value of branding in the relationship economy
The Guardian (blog)
Brands can exploit the relationship trend, differentiating through their innovative use of social media to build relationships with consumers.
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Mobile Marketing, How to Get Started | Social Media Examiner

Social media marketing podcast 41, in this episode Jamie Turner shares how to start with mobile marketing and why your mobile customers matter.
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5 Tips for Self Promotion - Back Stage

5 Tips for Self Promotion
Back Stage
Not good at self-promotion? Check out my five tips to help you not annoy your following while still informing them of your upcoming happenings! 1. Cover your bases.
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Getting Published: The Search Marketer's Guide to PR - Search ...

A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on ...
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SCORE Tip of the Week: Get More Business By Using Referrals - Patch.com

SCORE Tip of the Week: Get More Business By Using Referrals
Patch.com
Are you using referrals to get more new customers and drive more business?
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Stile: Want name recognition? First tell voters how to say it. - NorthJersey.com

Stile: Want name recognition? First tell voters how to say it.
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42 Percent of Millennial Moms Feel Overlooked by Marketers ...

One in five moms is a millennial mom, born between the years of 1978 and 1994. These young women represent ...
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Social Media for Branding

Social Media for Branding | Marketing, Branding, Promotion And Media | Scoop.it
This infographic poster highlights the consumer interaction with brands on facebook and twitter and customer branding settlement.
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Mance Creative's curator insight, March 31, 2014 5:59 PM

Being an active member of various social media sites is a great way to get your brand noticed.  Continuous interactions with your followers will also keep your brand relevant.

Mance Creative's curator insight, April 9, 2014 3:56 PM

Social Media is an excellent resource for branding....and it's free.

Alex Ellsworth's curator insight, July 3, 2015 7:15 AM

This infographic shows that the most preferred way for consumers to get updates about a brand is through short updates via platforms like Facebook and Twitter. Naturally, people who are more involved on these platforms mention brands more in their own updates, and share things about brands. Because of this, brands have a huge opportunity to gain more buyers. By using a profile of someone who "likes" a brand, they can view what else they like, and target people who have similar interests. Not surprisingly, the thing most people like to see via their favorite brands on social networks is coupons and discounts. I think it would be helpful for brands to somehow construct a sort of virtual "punch card" for incentive; sharing something, referring likes, engaging with customer service, etc would give the customer a unique code for, say, 5-10% off their next purchase. This way, you are building a unique space on the internet, an interactive place where customers will want to return.

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Here's Why Money Is Flowing Into Local-Mobile Marketing

Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.
But does it deliver? According to many accounts, it does.

Via Paulo Gervasio
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Mobile Payments Are Getting a Good Workout | Mobile Marketing ...

Mobile Payments Are Getting a Good Workout | Mobile Marketing ... | Marketing, Branding, Promotion And Media | Scoop.it
Mobile payments are getting an amazing workout these days, thanks to the growing trend of personal trainers and other fitness professionals who are turning to.

Via Paulo Gervasio
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Nine examples of small businesses using social media for branding

Nine examples of small businesses using social media for branding | Marketing, Branding, Promotion And Media | Scoop.it
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Misha Henckel's comment, July 12, 2013 12:26 AM
using social media is a powerful and valid way to market your business, you have to make time to do it right
mcmerb's comment, July 13, 2013 9:43 PM
Very true, Misha. It's not easy.
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The Rise of Social TV: How Social Media Is Amplifying TV Advertising

The Rise of Social TV: How Social Media Is Amplifying TV Advertising | Marketing, Branding, Promotion And Media | Scoop.it
With more than $350 billion spent annually on TV advertising, there's an opportunity for social TV to become a huge business in its own right.
Douglas E Castle's insight:

The synergy is undeniable and is absolutely worth experiementing with, exploiting and finding easily workable 'rules of thumb.'

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Paula Deen on 'Today': PR experts weigh in - USA TODAY

Paula Deen on 'Today': PR experts weigh in - USA TODAY | Marketing, Branding, Promotion And Media | Scoop.it
New York Daily News
Paula Deen on 'Today': PR experts weigh in
USA TODAY
USA TODAY's People team spoke to several public relations and branding experts who weighed in on Deen's appearance.
Douglas E Castle's insight:

I am not a Paula Deen fan, nor do I approve of her choice of local terms regarding African Americans -- but she (forgive me) was totally honest, and called a spade a spade. Her biggest mistake was to come back with a lame, unfelt apology. I would have sued the Food Network for wrongful termination, and I would have had the individual who wanted to get paid for his or her silence prospecuted for extortion and blackmail. The apology was a poor, poor move, and it weakened her otherwise strong position in a world obsessed with bland, useless, non-information-bearing 'political correctness.' - Douglas E. Castle

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We need bigger ambitions in public relations : PR CONVERSATIONS

Last year I wrote about 'excellence' suggesting that PR needs to stretch beyond specified performance standards or comparative pre-eminence. I've been thinking about this during my recent hours spent marking student work ...
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Social Media Advice to Ignore | Social Media Today

Here are five social media tips you may want to ignore, but you didn't hear that from me.
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2013 Social Media Marketing Industry Report | Social Media Examiner

2013 Social Media Marketing Industry Report: learn from more than 3000 marketers on how to focus your social media activities and what the rewards are.
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Five Elements of a Successful Focus Group | The PRSA-NCC Blog

In either scenario, focus groups would achieve the goal without breaking the bank. They provide a relatively inexpensive and timely way to brainstorm with target audiences about how to reach them, or to test messages and ...
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Giving online customers what they want - Business Spectator

Giving online customers what they want
Business Spectator
... what they want. Roland Grelewicz 1 hour ago. Technology · BYOD · Industries · Retail.
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Mobile Marketers, App Makers Aggressively Targeting Parents - Mobile Marketing Watch

Mobile Marketing Watch Mobile Marketers, App Makers Aggressively Targeting Parents Mobile Marketing Watch Mobile Marketers App Makers Aggressively Targeting Parents 300x225 Mobile Marketers, App Makers Aggressively Targeting Parents Mobile...
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Mobile marketing opportunities are being missed by retailers - QR Code Press

Mobile marketing opportunities are being missed by retailers - QR Code Press | Marketing, Branding, Promotion And Media | Scoop.it
Mobile marketing opportunities are being missed by retailers
QR Code Press
QR Code Press. World Leading News on Mobile Commerce Trends.

Via Paulo Gervasio
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A List of the Best Free Digital Storytelling Tools for Teachers

A List of the Best Free Digital Storytelling Tools for Teachers | Marketing, Branding, Promotion And Media | Scoop.it

Digital storytelling, the practice of combining narrative with digital content, is gaining more ground in the educational field. 

 

...There are actually several tools to create a digital story online but for educational purposes I have meticulously selected some of the best ones available online and  for free. But before you start exploring the list make sure to check out these three tools to develop creativity in your Students Writing.

 

Here is the list of some of the best free digital storytelling tools for teachers...


Via Jeff Domansky
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Jeff Domansky's curator insight, June 23, 2013 10:24 PM

Works for blogging and business storytelling too ;-)

Susan Wegmann's curator insight, June 25, 2013 8:53 AM

My old favorite: digital storytelling!

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“If you’re not feeling it, don’t write it”: Upworthy’s social success depends on gut-checking “regular people” | Nieman Lab

“If you’re not feeling it, don’t write it”: Upworthy’s social success depends on gut-checking “regular people” | Nieman Lab | Marketing, Branding, Promotion And Media | Scoop.it
Traditional journalists probably won't like a lot of how Upworthy's become one of the fastest growing aggregators on the web. But it's hard to question the effectiveness of its methods.

 

Back in November, the Lab’s own Adrienne LaFrance wrote a number of words about Upworthy, a social packaging and not-quite-news site that has become remarkably successful at making “meaningful content” go viral. She delved into their obsession with testing headlines, their commitment to things that matter, their aggressive pushes across social media, and their commitment to finding stories with emotional resonance.

 

Things have continued to go well for Upworthy — they’re up to 10 million monthly uniques from 7.5. At the Personal Democracy Forum in New York, editorial director Sara Critchfield shared what she sees as Upworthy’s secret sauce for shareability, namely, seeking out content that generates a significant emotional response from both the reader and the writer....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 23, 2013 9:17 PM

Valuable insight into what's working digital journalism at Upworthy.

Lynn O'Connell for O'Connell Meier's curator insight, June 24, 2013 3:47 AM

Upworthy has a political point of view, but the lessons here apply to any social media channel. Be authentic -- true to YOUR point of view, whatever that may be.

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How Tablets Have Changed Publishing

How Tablets Have Changed Publishing | Marketing, Branding, Promotion And Media | Scoop.it

...The company is finding that the most popular content for tablets depends on the title. Golf Digest sees great success with video. Generally speaking, long-form editorial content like actual stories, video and slideshows do well across the board because the tablet is a lean-back device, where consumers aren’t looking for short snippets of content like they are on a mobile phone, for example.

 

“If you look at the time of day with highest tablet usage it’s usually during prime time or on the weekends,” Reynolds said. “That’s why we are developing tablet-specific content to fit that different mindset. We’re not worried about tablet usage cannibalizing Web usage because Web, tablet and mobile, are all part of a complementary ecosystem.”

 

Reynold’s said that the biggest opportunity for Conde Nast in the tablet space is the amount of data is has on subscribers. It gives the publisher a look at the preferences that people have for content and advertising on specific devices and Conde Nast can optimize based on that.


Via Jeff Domansky
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Lee ZongHan's curator insight, June 26, 2013 9:38 AM

This is my insight using the see,think,wonder. This article is about a tablet devices like the iPad have been a game-changer for the publishing industry. The challenge with tablets is that they’re so new to the market. I can see that companies like '' Apple '' is trying to bring technology to a whole new level. I think that tablet will do well in this generation as the tablet is a lean-back device, where consumers aren’t looking for short snippets of content like they are on a mobile phone, for example. It is also portable, light and easy to bring around. I wonder that if there is no tablet invented, people can't do their work outside anywhere and have to bring a laptop along which is more troublesome. In my conclusion, tablets have change the world's techonology.

Lim Jun Heng's curator insight, June 29, 2013 9:09 AM

This is my insight using see-think-wonder. I can tell from this article that the tablets are rapidly taking over our daily lives. People used to read newspapers can now read them on tablets. This not only saves paper but also money. Companies now have to find interesting ways to communicate to the public through the web. Technology is advancing so fast that I think in a few years time tablets will no longer be the latest craze and be taken over by something else. I wonder what if tablet is no longer this useful and something in the future take over the jobs of the current tablets? Will the companies have to rack their brains for new ideas?