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Want to Change the World? Define Your Organization's Attitude

Want to Change the World? Define Your Organization's Attitude | Marketing & Branding | Scoop.it
get your strategy, posture and culture aligned as a first step on the way to changing the world.

 

Got a story? How about an attitude? Or does your story express your attitude? Is your attitude part of  your story?

 

Turns out you need both. Well, that makes sense actually. The stories that stand out the most -- that aren't an expression of bland-land -- are those that do have an attitude.

 

Now that doesn't mean to say that attitude is all about the 'in your face' kind. It means that you have a defined personality that imbues all you do.

 

Check out this article to understand the attitudes of Coca-Cola, Apple, Red Cross and Ritz-Carlton and how those play out as dynamics in their cultures and strategies.

 

No matter if you are an enteprise, entreprenuer, or non-profit, there are definite insights here you can use.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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How To Shoot a Whiteboard Video

How To Shoot a Whiteboard Video | Marketing & Branding | Scoop.it

Robin Good: If you want to learn how to shoot a video of someone explaining something in front of a whiteboard, here is a good guide.

 

Put together by Nick Sayers, it explains and documents all you need to know about shooting, lighting, and editing whiteboard presentations.

If you have never seen a whiteboard video presentation here a few examples: http://www.seomoz.org/blog/category/33

 

Recommended. 8/10

 

Full guide: http://www.seomoz.org/blog/tips-for-filming-whiteboard-presentations

 

 

 


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The Surprisingly Smart Strategy Behind London’s Infamous Olympic Branding

The Surprisingly Smart Strategy Behind London’s Infamous Olympic Branding | Marketing & Branding | Scoop.it
Say what you will about London’s Olympic logo--and many people have said, and are still saying, many, many things--it is nothing if not memorable.
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Digital arts marketing: it's time to go back to the future - The Guardian (blog)

Digital arts marketing: it's time to go back to the future - The Guardian (blog) | Marketing & Branding | Scoop.it
The Guardian (blog)Digital arts marketing: it's time to go back to the futureThe Guardian (blog)It's strange to think that only three years ago, at an Independent Cinema Office training day, the suggestion that cultural cinemas and film festivals ...
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Discounted room rate is most popular hotel incentive, survey says

Discounted room rate is most popular hotel incentive, survey says | Marketing & Branding | Scoop.it
What are the marketing gimmicks used most widely by hotel operators to attract guests?

Via Maria Cristina Terenzio
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How to turn your power point sales presentations into a “Buying Simulator" -- via Stories

How to turn your power point sales presentations into a “Buying Simulator" -- via Stories | Marketing & Branding | Scoop.it

I love this article and am using its tips and outline this week for several presentations I am doing. While it is focused on sales, this post follows the same pattern I use when teaching my MBA students on business communication and influential presentations.

Keep this article/outline handy because it works!!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story/it


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5 Reasons Small Business Should Love Local SEO

5 Reasons Small Business Should Love Local SEO | Marketing & Branding | Scoop.it
Many small business owners are still quite intimidated by online marketing. The rules change quickly and the barriers to entry can appear high. Local SEO is an obvious choice for any small business who wants an easy path online.
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28 Creative Pinboard Ideas To Power Your Pinterest Marketing

28 Creative Pinboard Ideas To Power Your Pinterest Marketing | Marketing & Branding | Scoop.it

Excerpted from article:

"With the rise in popularity of visual content, marketers are realizing that Pinterest is a great way to show off their brands' personalities, engage their social media fans and followers, and even generate some leads along the way.

 

Here are 28 creative pinboard ideas to power your Pinterest marketing.

1) Idea/Inspiration/Example Board;

2) Philanthropy Board;

3) Marketing Campaign Board;

4) Video Board;

5) Customer Success Board;

6) Products/Services Board;

7) Behind the Scenes Board;

8) Contest Board;

9) Employee Board;

10) Mission Board;

11) User-Generated Board;

12) Blog Board;

13) Content/Resources Board;

14) Testimonials Board;

15) Visual Industry Data/Statistics Board;

16) Industry Infographics/Diagrams/Flowcharts Board;

17) Meme Board;

18) Complementary Products Board;

19) Inspirational Industry Quotes;

20) Events/Conferences Board;

21) Brand Lifestyle Board;

22) Industry Tips Board;

23) History Board;

24) Customer Interest Board;

25) Industry Cartoons Board;

26) A Day at the Office Board;

27) Newsjacking Boards;

28) Boards Organized By Location;

 

Each pinboard is analyzed with many details, links and images.

Read full interesting article here:

http://blog.hubspot.com/blog/tabid/6307/bid/33457/28-Creative-Pinboard-Ideas-From-Real-Brands-on-Pinterest.aspx


Via Giuseppe Mauriello
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What Are the Impacts of Blogging on Event Marketing Campaign?

What Are the Impacts of Blogging on Event Marketing Campaign?
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Seamless, smart and straightforward: a path to generating revenue from mobile travel bookings | Tnooz

Seamless, smart and straightforward: a path to generating revenue from mobile travel bookings | Tnooz | Marketing & Branding | Scoop.it
Many mobile apps aren't even apps; rather, they are basic copies of the Web version. And those that are fully realized applications are not necessarily any better, lacking a clear focus on user experience and the desired outcome - a purchase.

Via Nicolas Salin
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