Marketing & Brand Strategy
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Direct mail isn’t dead. 5 Tips for Effective Direct Mail Marketing.

Direct mail isn’t dead. 5 Tips for Effective Direct Mail Marketing. | Marketing & Brand Strategy | Scoop.it
Direct mail isn’t dead. Follow these 5 tips for effective direct mail marketing to stand out and get your message heard.
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Direct mail marketing can definitly be used today to accomplish part of your marketing goals. Some very good insight and tips in this article!

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How Social Media and Mobile Have Changed B2B Marketing | Marketing MO

How Social Media and Mobile Have Changed B2B Marketing | Marketing MO | Marketing & Brand Strategy | Scoop.it
Social media and mobile have changed B2B marketing. To avoid falling behind, B2B marketers must embrace digital marketing -- it's where their prospects are.
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In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor

In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor | Marketing & Brand Strategy | Scoop.it

Just when you got your SEO mojo, out comes Penguin 2.0, trippin' up your flow. Here's what to do about it!

 

... Post-Penguin 2.0, the message is clear: if you want to rank and drive real traffic, you need to build your online brand. By strong branding, I’m not talking exclusively about giants like CNN and Zappos et al. I mean a strong brand in relation to the other sites in your industry fighting over specific SERP territory. Say you're a local dentist trying to rank for your best keywords. You won’t ever have brand recognition equal to that of Apple. But you can have an amazingly strong web brand for your local market. And if you do, you’re much more likely to rank.

 

When you think about branding as a ranking factor, it makes a lot more sense. Google is trying to replicate the logic of the “real world” and apply it to the online world, after all. For instance, if you have a business and you’re trying to build your brand as part of a local marketing blitz, how would you do it? What constitutes a strong brand offline? Well, you might have printed ads in the local magazines and newspapers, or maybe radio and television ads -- you know, the kinds of things that might help create some brand recognition for your target market when they're not at a computer or mobile device....


Via Jeff Domansky
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William Hanna's curator insight, June 6, 2013 11:01 AM

Once again, if one reads between the lines, you will see building brand recognition, authority and trust is what marketing online is about anyway.

Jeff Domansky's curator insight, June 6, 2013 1:51 PM

Google's new search algorithm changes keep impacting marketing and SEO. That's not a bad thing. In my view, branding has always been about building trust with customers whether it's online or off-line. What's most significant is the need for a higher level of engagement by brands with consumers who have more power and, it seems, more interested in engaging especially in social media.

Alwin Samayoa's curator insight, July 18, 2013 1:17 PM

Proactively manage all aspects of your brand, ensuring these aspects are in sync and that they continue to reinforce your brand attributes and market niche.

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Brand Strategy - How to Create a Compelling Brand | Marketing MO

Brand Strategy - How to Create a Compelling Brand | Marketing MO | Marketing & Brand Strategy | Scoop.it
Create your brand strategy following this detailed process that leverages the same branding principles as the Fortune 500 use.
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How much content do you need? Here's a formula

How much content do you need? Here's a formula | Marketing & Brand Strategy | Scoop.it

Figuring out how much content you need is a tough question, but Jay Baer supplies an easy formula to get you started.

 

The real answer is that you need to answer every question your customers have about you and your category, and that list will continue to grow over time. But telling someone “infinity” is a pretty unsatisfactory (and scary) response, so here’s what I said, and what I think you should do in your business.


Via Russ Merz, Ph.D.
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Branding's Cardinal Sins: 3 Common Mistakes to Avoid

Branding's Cardinal Sins: 3 Common Mistakes to Avoid | Marketing & Brand Strategy | Scoop.it
In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.
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Social Media Strategies Summit Workshops Bring Your Brand's Future into Focus - Technorati

Social Media Strategies Summit Workshops Bring Your Brand's Future into Focus - Technorati | Marketing & Brand Strategy | Scoop.it
Technorati Social Media Strategies Summit Workshops Bring Your Brand's Future into Focus Technorati On April 23rd, social networking professionals will converge on Chicago for Social Media Strategies Summit 2013, a unique event designed to help...
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