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Let's Turn Pinterest Into a Massive Graphic Novel

Let's Turn Pinterest Into a Massive Graphic Novel | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it

For most of us, Pinterest is an "ooh!" and "aah!" sort of social media platform. We see something that makes us squeal due to its cuteness/usefulness/applicability (but mostly cuteness) and repin it onto one of our boards in a process that can continue for quite some time before we manage to tear ourselves away and reemerge into real-world society. But BeActive, a transmedia publisher, sees Pinterest as having great potential in the storytelling world, and is taking the novel Beat Girl by Jasmina Kallay and sharing its story by means of a Pinterest profile: http://pinterest.com/beatgirlworld/.

 

Through boards such as "Music Speaks to Me" and "My Big Dream", the profile "tells the story of fictional DJ Heather Jennings in a method that’s not quite TV show, not quite in-person character sketch, and not quite graphic novel. With 160 pins and counting, viewers can catch new glimpses of Jennings’ life added daily. The interactive drama is presented as a prequel to an upcoming multi-platform video series" (http://betabeat.com/2012/06/heres-an-idea-lets-turn-pinterest-into-a-massive-graphic-novel/).

 

Pinterest is now the third most popular online social network, and Beat Girl has already accrued some 3200 followers. BeActive founder and CEO Nuno Bernardo explains: "We wanted to bring back the popular Photonovels of the 60s to the new digital generation. The tools and functionalities introduced by Pinterest allowed us to release the content the way we envisioned. As a world’s first we expect that in the future more and more stories will be told on this network using photos and still images."


Via Christina Yu & Michelle Dimino
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MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender
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Elle se balade cul nu dans la rue - YouTube

Elle se balade cul nu dans la rue - YouTube | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
Vidéo réalisée par Sarah Baboro et David Lesage (https://www.behance.net/Babz_8 et https://www.behance.net/davylarson) Merci à ceux qui ont participé au proj...
Kurt Frenier's insight:

SMART! #viral

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Consumers Seem to Be Falling Out of Love With Brands

Consumers Seem to Be Falling Out of Love With Brands | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
More people today are using online reviews—sidestepping the role of marketers—and look at both the good and the bad before making a buying decision.
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Creativity vs. Quants

Creativity vs. Quants | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
Kurt Frenier's insight:
To be original, you need messiness and magic, serendipity and insanity.
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How well are you connected to a $200bn purchase-power GenM audience? — by Kurt Frenier, The Red Hot Marketing Blender

How well are you connected to a $200bn purchase-power GenM audience? — by Kurt Frenier, The Red Hot Marketing Blender | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
GenX, GenY, GenZ …as a marketer you get lost in Gen’s these days. And let me launch another one: GenM, probably the only one that really matters, esp if your brand(s) target teens & millenials in general. Forget age group
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Rescooped by Kurt Frenier from Compelling Selling
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Woman’s hair in ad on subway platform blows around whenever a train arrives

Skip to :22 to see it work. Fun idea for Swedish drug store chain. Agency: Akestam Holst. Via: DesignTaxi.


Via steve rutter
Kurt Frenier's insight:

VERY VERY COOL

VERY VERY ENGAGING

COOL WAY TO BUILD AWARENESS FAST

Kurt

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Sven Hirschmann's curator insight, February 27, 8:14 AM

Klasse! Sehr schöne Idee :)

Karen Goldfarb Copywriter's curator insight, March 4, 7:18 AM

Clever.

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All the News You Can Drink: Johnnie Walker Makes a Pact, Busch's Blue Collar Heroes and more

All the News You Can Drink: Johnnie Walker Makes a Pact, Busch's Blue Collar Heroes and more | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
Brandchannel - always branding. always on.
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Google’s Ray Kurzweil predicts how the world will change

Google’s Ray Kurzweil predicts how the world will change | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
Ray Kurzweil is sitting in an office in San Francisco’s tallest building overlooking the Golden Gate Bridge. Over 45 minutes, speaking rapidly in mo
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Top 10 Trends for 2014

Top 10 Trends for 2014 | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
'Tis the season for lists and trends.We've combined the two to bring you the Top 10 digital and marketing trends to look forward to in 2014 (Top 10 Trends for 2014 http://t.co/1GpTu2LyaD via @guardian #marketing...
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Through the years: Nike's history of sustainable innovation

Through the years: Nike's history of sustainable innovation | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
Nike has come a long way on its sustainable innovation journey
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Linkin Park Recharge music marketing with gamification | The Wall Blog

Linkin Park Recharge music marketing with gamification | The Wall Blog | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
Linkin Park are never afraid of testing new musical formats as well as new marketing mechanics. The latest album is a remix dubstep/dance album of their
Kurt Frenier's insight:

LINKIN PARK ... embracing social media & gamification. You rock!

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Cadbury and the Color Purple: Nearly a Century of Use Couldn't Trademark It

Cadbury and the Color Purple: Nearly a Century of Use Couldn't Trademark It | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
Brandchannel - always branding. always on.
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Marc Benioff to Microsoft: Bring Back Bill Gates!

Marc Benioff to Microsoft: Bring Back Bill Gates! | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
SAN FRANCISCO — Salesforce.com CEO Marc Benioff has a simple answer for how to save Microsoft: Bring back Bill Gates. Quickly.In a wide-ranging discussion at TechCrunch's Disrupt conference
Kurt Frenier's insight:

BRING GATES BACK!

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CMO Optimism At Four-Year High, But Proving Marketing's Value Remains Elusive

CMO Optimism At Four-Year High, But Proving Marketing's Value Remains Elusive | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
New results from The CMO Survey offer encouraging predictions about the future of markets and document ongoing challenges to marketing excellence and leadership.
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Buddha book

Buddha book | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
A yearlong intense dialogue between two busy professionals about the meaning of marketing, the universe and life. Written in a never seen storytelling way to explain the future of marketing and the role of branding in there. This is the first marketing book that reads like a novel.
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Consumer Research In Flux? — by Kurt Frenier, The Red Hot Marketing Blender

Consumer Research In Flux? — by Kurt Frenier, The Red Hot Marketing Blender | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
The status-quo in research doesn’t work anymore. At least not well enough … consumer behavior is getting deeper, faster,  more complex, and is changing fast with a changing world around us all. On top of that, consumers can’t be “boxed
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5 Takeaways for Marketers From Mobile World Congress | Global News - Advertising Age

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Brilliant Brands Series: Burberry [another "BRIGHT & SHINING STAR"] — by Kurt Frenier, The Red Hot Marketing Blender

Brilliant Brands Series: Burberry [another "BRIGHT & SHINING STAR"] — by Kurt Frenier, The Red Hot Marketing Blender | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
Here’s another brand in the BBI, the “BRILLIANT BRAND INDEX” ®Kurt Frenier. As a reminder, the BBI® model has 8 dimensions that I deem important to qualify for a “brilliant brand”: 4 ‘brand coolness’ dimensions (a lovable brand, a beacon
Kurt Frenier's insight:

SEEMS LIKE ANGELA IS GOING TO MAKE WAVES AT APPLE. WAY TO GO. Kurt

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The Science behind viral stories on the Web | #...

The Science behind viral stories on the Web | #... | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day.
Kurt Frenier's insight:
It still comes down to ethos, pathos, and logos ... all 3 deliver SOCIAL CURRENCY.
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Infographic: social media wars | The Wall Blog

Infographic: social media wars
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Eight Lessons CMOs Can Learn From an Idiot … Like Ron Burgundy

Eight Lessons CMOs Can Learn From an Idiot … Like Ron Burgundy | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
dodge's decision to use ron burgundy to sell trucks is a reminder that breaking the mold is the best route to success in the advertising business.
Kurt Frenier's insight:

BRILLIANT !!

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Vodafone Group Launches new 'Firsts' Marketing Strategy | Loyalty360.org

Vodafone Group will step up its marketing strategy by launching 'Vodafone Firsts' to increase customer engagement.
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Sprechen Sie Street? (disconnects between marketing – CEO – Wall Street) — by Kurt Frenier, The Red Hot Marketing Blender

Sprechen Sie Street? (disconnects between marketing – CEO – Wall Street) — by Kurt Frenier, The Red Hot Marketing Blender | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
I was at a CMO COUNCIL (@CMO_Council) conference here in Dubai last week, where we were talking about the clash of the [boardroom] titans: CMO-CFO-CEO.
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40 Maps That Will Help You Make Sense of the World

40 Maps That Will Help You Make Sense of the World | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
  If you're a visual learner like myself, then you know maps, charts and infographics can really help bring data and information to life. Maps can make a point resonate with readers and this c...
Kurt Frenier's insight:

COOL !!

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FoodBev.com | News | PepsiCo revealed as official launch partner for iTunes Radio

FoodBev.com | News | PepsiCo revealed as official launch partner for iTunes Radio | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
PepsiCo is the exclusive food and beverage launch partner for iTunes Radio, Apple's new iAd-supported streaming radio service which went live yesterday with iOS 7.
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Smartwatches: what are Apple, Samsung, Google and Microsoft up to?

Smartwatches: what are Apple, Samsung, Google and Microsoft up to? | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
With the Galaxy Gear expected to be unveiled this week, Samsung's rivals are thought to be working on their own wrist-worn devices. By Stuart Dredge
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