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You can easily distinguish the good from the bad these days. The good and bad brands I mean. The good will focus on conversation and message distribution, 24/7 interaction, an always-on strategy; the bad…well…don’t.
If I were a marketer psychologist — that is, a therapist to marketing teams, for which I'm sure there's a market — I could imagine making a fine living by asking open-ended questions, such as "What does marketing science mean to you?
Bolivia became the first McDonald’s-free Latin American nation nearly a decade ago, after struggling for more than a decade to keep their numbers out
esigner Mackey Saturday explains : Instagram has a new logo, and it's lovely. In particular, the I at the beginning looks more like an I, but the company
Mayer received more than $36 million in compensation from Yahoo in 2012 after joining as CEO of the company in July, according to a company proxy statement.
The business world may be complex, but your marketing strategy doesn't have to be. Use the answers to these seven questions to create an effective...
digital, media drove u.s. agency revenue up 5.6% in 2012, according to ad age datacenter's analysis of data compiled for nearly 1,000 agencies.
Virgin Airlines takes in-flight entertainment to another level as it gives passengers a chance to romance in the air with its newly launched seat-back sy
"Immersive experience" is a popular, buzzwordy phrase in marketing and web design...but what does it mean?
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One man. One job. But in the desert, nothing is simple. Presenting Desire, created in collaboration with Ridley Scott Associates - starring Golden Globe winn...
Challenging Marketing Norms + A Peak In The (Marketing) Future
I'm in Lake Tahoe this week combining some business and down-time and recently spoke at "Snowcial"—billed as "SXSW for the snow sports and hospitality industry, it attracts a really cool cross section of people who span marketing, technology and...
Social media networks are continuing to grow led by some key factors. These include mobile usage and acceptance by the older generation. Google+ is now the second largest network, Twitter is the fastest growing with Facebook still the biggest.
Five key attributes marketing firms will need to survive.
The guerilla marketing ploy offers a puzzle to passersby.
How do colors affect us when we buy things? The latest research reveals the science of colors in marketing and how to use it for your advantage:
Deloitte estimates that by 2014 mobile devices will account for 14% of all in store sales. Mobile technology is undoubtedly the single biggest driver of
You may love Lady Gaga. You may hate her. But no matter what, it's hard not to respect what she's done as an artist. With 23 million albums sold, five Grammy Awards, and Forbes’ distinction as
A very simple way to enable us to think about the ranges of user behaviors and motivations — while keeping their contexts in mind.
Google has for the past decade or two been training us to search with keywords rather than natural phrases. But Facebook is taking a different approach.
Current research into TV viewing shows that over half of TV viewers multi-task with a second screen but the impact on engagement was unknown. Using world-fir...
Entrepreneur, venture capitalist and author Leonard Brody believes that the technological advances in the last 20 years have changed human behavior more than the rest of history combined. How ...
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WHERE ARE YOU WHEN IT COMES TO 'RETURN ON ENGAGEMENT'?