MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender
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From ROI to ROE. Return On Engagement Is The New Thing. — by Kurt Frenier, The Red Hot Marketing Blender

From ROI to ROE. Return On Engagement Is The New Thing. — by Kurt Frenier, The Red Hot Marketing Blender | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
You can easily distinguish the good from the bad these days. The good and bad brands I mean. The good will focus on conversation and message distribution, 24/7 interaction, an always-on strategy; the bad…well…don’t.
Kurt Frenier's insight:

WHERE ARE YOU WHEN IT COMES TO 'RETURN ON ENGAGEMENT'?

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The 15 Most Shameless Movie Product Placements Of All Time

The 15 Most Shameless Movie Product Placements Of All Time | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
They worked, too.
Kurt Frenier's insight:

What do you mean, shameless? Brilliant, I'd say... 

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inflationary_marketing_universe.jpg (1293x971 pixels)

inflationary_marketing_universe.jpg (1293x971 pixels) | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
Kurt Frenier's insight:

inflation of #marketing

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Does marketing science mean you can predict the future? - Chief Marketing Technologist

Does marketing science mean you can predict the future? - Chief Marketing Technologist | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
If I were a marketer psychologist — that is, a therapist to marketing teams, for which I'm sure there's a market — I could imagine making a fine living by asking open-ended questions, such as "What does marketing science mean to you?
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McDonald’s Closes All Their Restaurants in Bolivia | HispanicallySpeakingNews.com

McDonald’s Closes All Their Restaurants in Bolivia   |  HispanicallySpeakingNews.com | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
Bolivia became the first McDonald’s-free Latin American nation nearly a decade ago, after struggling for more than a decade to keep their numbers out
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The Business Plan Is Overrated | The Entrepreneur Mind – Buy the book today!

The Business Plan Is Overrated | The Entrepreneur Mind – Buy the book today! | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
Kurt Frenier's insight:

ARE YOU WRITING A BUSINESS PLAN, OR A FRANKENPLAN? 

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Instagram Reveals New Logo | Think Marketing Magazine

Instagram Reveals New Logo | Think Marketing Magazine | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
esigner Mackey Saturday explains : Instagram has a new logo, and it's lovely. In particular, the I at the beginning looks more like an I, but the company
Kurt Frenier's insight:

NEW INSTAGRAM LOGO REVEALED

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What digital marketers can learn from TV - iMediaConnection.com

What digital marketers can learn from TV - iMediaConnection.com | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
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Yahoo Paid Marissa Mayer $36.6 Million in 2012

Yahoo Paid Marissa Mayer $36.6 Million in 2012 | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
Mayer received more than $36 million in compensation from Yahoo in 2012 after joining as CEO of the company in July, according to a company proxy statement.
Kurt Frenier's insight:

Niiiice

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How to Design a Marketing Strategy

How to Design a Marketing Strategy | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
The business world may be complex, but your marketing strategy doesn't have to be. Use the answers to these seven questions to create an effective...
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Digital, Media Drive U.S. Agency Revenue | Agency News - Advertising Age

Digital, Media Drive U.S. Agency Revenue | Agency News - Advertising Age | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
digital, media drove u.s. agency revenue up 5.6% in 2012, according to ad age datacenter's analysis of data compiled for nearly 1,000 agencies.
Kurt Frenier's insight:

Digital, big driver ofagency revenue these days

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Virgin launches seats that encourage in-flight flirting

Virgin launches seats that encourage in-flight flirting | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
Virgin Airlines takes in-flight entertainment to another level as it gives passengers a chance to romance in the air with its newly launched seat-back sy
Kurt Frenier's insight:

niiiiice ... Virgin launches seats that encourage in-flight flirting

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Immersing Consumers in 'Immersive Experiences'

Immersing Consumers in 'Immersive Experiences' | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
"Immersive experience" is a popular, buzzwordy phrase in marketing and web design...but what does it mean?
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Jaguar F-TYPE presents Desire

One man. One job. But in the desert, nothing is simple. Presenting Desire, created in collaboration with Ridley Scott Associates - starring Golden Globe winn...
Kurt Frenier's insight:

Jaguar launched branded movie for its F-type ...

 

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The Red Hot Marketing Blender — by Kurt Frenier, Challenging Marketing Norms + A Peak In The (Marketing) Future

The Red Hot Marketing Blender — by Kurt Frenier, Challenging Marketing Norms + A Peak In The (Marketing) Future | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
Challenging Marketing Norms + A Peak In The (Marketing) Future
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Logic+Emotion: Content as Currency and Other Thoughts From #Snowcial

Logic+Emotion: Content as Currency and Other Thoughts From #Snowcial | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
I'm in Lake Tahoe this week combining some business and down-time and recently spoke at "Snowcial"—billed as "SXSW for the snow sports and hospitality industry, it attracts a really cool cross section of people who span marketing, technology and...
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21 Awesome Social Media Facts, Figures and Statistics for 2013 | Jeffbullas's Blog

21 Awesome Social Media Facts, Figures and Statistics for 2013 | Jeffbullas's Blog | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
Social media networks are continuing to grow led by some key factors. These include mobile usage and acceptance by the older generation. Google+ is now the second largest network, Twitter is the fastest growing with Facebook still the biggest.
Kurt Frenier's insight:

 

number of people accessing the internet via a mobile phone increasing by 60.3% to 818.4 million in the last 2 years. Read more...

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What the Marketing Agency of the Future Will Do Differently

What the Marketing Agency of the Future Will Do Differently | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
Five key attributes marketing firms will need to survive.
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7UP's ice-sculpted vending machine teases drinkers

7UP's ice-sculpted vending machine teases drinkers | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
The guerilla marketing ploy offers a puzzle to passersby.
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Why Facebook is blue: The science of colors in marketing - - The Buffer Blog

Why Facebook is blue: The science of colors in marketing - - The Buffer Blog | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
How do colors affect us when we buy things? The latest research reveals the science of colors in marketing and how to use it for your advantage:
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Retailers must adapt to reach digital consumers | The Wall Blog

Retailers must adapt to reach digital consumers | The Wall Blog | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
Deloitte estimates that by 2014 mobile devices will account for 14% of all in store sales. Mobile technology is undoubtedly the single biggest driver of
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5 Marketing Lessons From Lady Gaga

5 Marketing Lessons From Lady Gaga | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
You may love Lady Gaga. You may hate her. But no matter what, it's hard not to respect what she's done as an artist. With 23 million albums sold, five Grammy Awards, and Forbes’ distinction as
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Designing For The Multifaceted User | Smashing UX Design

Designing For The Multifaceted User | Smashing UX Design | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
A very simple way to enable us to think about the ranges of user behaviors and motivations — while keeping their contexts in mind.
Kurt Frenier's insight:

Super article...

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Facebook explains why it used natural language to compete with Google search

Facebook explains why it used natural language to compete with Google search | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
Google has for the past decade or two been training us to search with keywords rather than natural phrases. But Facebook is taking a different approach.
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The re-socialisation of TV

Current research into TV viewing shows that over half of TV viewers multi-task with a second screen but the impact on engagement was unknown. Using world-fir...
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Leonard Brody explains how the separation of the virtual and physical self is changing human behavior

Leonard Brody explains how the separation of the virtual and physical self is changing human behavior | MarketingBliss by Kurt Frenier aka TheRedHotMarketingBlender | Scoop.it
Entrepreneur, venture capitalist and author Leonard Brody believes that the technological advances in the last 20 years have changed human behavior more than the rest of history combined.

How ...
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