GenX, GenY, GenZ …as a marketer you get lost in Gen’s these days. And let me launch another one: GenM, probably the only one that really matters, esp if your brand(s) target teens & millenials in general. Forget age group
'Tis the season for lists and trends.We've combined the two to bring you the Top 10 digital and marketing trends to look forward to in 2014 (Top 10 Trends for 2014 http://t.co/1GpTu2LyaD via @guardian #marketing...
A yearlong intense dialogue between two busy professionals about the meaning of marketing, the universe and life. Written in a never seen storytelling way to explain the future of marketing and the role of branding in there. This is the first marketing book that reads like a novel.
The status-quo in research doesn’t work anymore. At least not well enough … consumer behavior is getting deeper, faster, more complex, and is changing fast with a changing world around us all. On top of that, consumers can’t be “boxed
Here’s another brand in the BBI, the “BRILLIANT BRAND INDEX” ®Kurt Frenier. As a reminder, the BBI® model has 8 dimensions that I deem important to qualify for a “brilliant brand”: 4 ‘brand coolness’ dimensions (a lovable brand, a beacon
Kurt Frenier's insight:
SEEMS LIKE ANGELA IS GOING TO MAKE WAVES AT APPLE. WAY TO GO. Kurt
"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day.
Kurt Frenier's insight:
It still comes down to ethos, pathos, and logos ... all 3 deliver SOCIAL CURRENCY.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.