Build engaged audiences through publishing by curation.
Sign up with Facebook
Sign up with Twitter
I don't have a Facebook, a Twitter or a LinkedIn account
Start a free trial of Scoop.it Business
Nike has come a long way on its sustainable innovation journey
Are you sure you want to delete this scoop?
Linkin Park are never afraid of testing new musical formats as well as new marketing mechanics. The latest album is a remix dubstep/dance album of their
LINKIN PARK ... embracing social media & gamification. You rock!
Brandchannel - always branding. always on.
SAN FRANCISCO — Salesforce.com CEO Marc Benioff has a simple answer for how to save Microsoft: Bring back Bill Gates. Quickly.In a wide-ranging discussion at TechCrunch's Disrupt conference
BRING GATES BACK!
New results from The CMO Survey offer encouraging predictions about the future of markets and document ongoing challenges to marketing excellence and leadership.
I was at a CMO COUNCIL (@CMO_Council) conference here in Dubai last week, where we were talking about the clash of the [boardroom] titans: CMO-CFO-CEO.
THE UNCONSCIOUS WAYS OF CREATIVITY. HOW JUST-DO-IT WAS INVENTED.
Ad-man Dan Wieden on how he came up with JUST DO IT for Nike. Fascinating.
Last year, a pale woman with crazy eyebrows and a keytar strapped to her back made a video of herself, wearing a kimono and holding up hand-Sharpied signs on a street in Melbourne. One by one, the
Spot on: "Good stories surprise us. They have compelling characters. They make us think, make us feel. They stick in our minds and help us remember ideas and concepts in a way that numbers and text on a slide with a bar graph don't."
Steve Ballmer is stepping down as the CEO and president of Microsoft, and Wall Street is rather pleased.
What is the project behind the creepy 'Stranger' clip?
MY HERO, STORYTELLING-GRANDMASTER J.J. ABRAMS, SEEMS TO BE COOKING SOMETHING UP ONCE MORE...CAN'T WAIT!
Wearable computing gadgets aren't toys for lazy geeks or harbingers of a dystopian future. Here's why you're going to love wearable computing.
THE NEXT BIG THING ...WEARABLE TECHNOLOGY!
Google is more focused on productivity and less on democracy as it grows, killing off its famous policy that gave employees 20% of their time for side...
WATCH OUT PUSHING EFFICIENCY...IT CAN KILL INNOVATION IN THE PROCESS!
Tom Hoggins speaks to Disney Interactive's executive producer about the challenge, risk and reward of Disney's ambitious new video game and toy line.
If you're a visual learner like myself, then you know maps, charts and infographics can really help bring data and information to life. Maps can make a point resonate with readers and this c...
PepsiCo is the exclusive food and beverage launch partner for iTunes Radio, Apple's new iAd-supported streaming radio service which went live yesterday with iOS 7.
With the Galaxy Gear expected to be unveiled this week, Samsung's rivals are thought to be working on their own wrist-worn devices. By Stuart Dredge
A YouTube video about pervasive smartphone use may have landed at a moment when people start questioning if something has gone too far and start doing something about it.
A few decades ago, when I was in my teens, I was a HUGE fan of U2. Massive. Followed their every move. Bought all their singles and albums. Went to concerts. Wore the t-shirts.
What makes a brand “story” stick is its believability, i.e. the answer to one single question: Do people buy the (brand) story ? Why is this important?
July 1st 2013 marked the 25th anniversary of the birth of Nike’s “Just Do It” Tag line. Created by Weiden and Kennedy, it was touted by many as one of the best ad slogans ever.
Nike sells shoes but it’s not in the shoe-selling business. It’s in the business of selling emotion and aspiration. Nike sells achievement, Nike sells perseverance and Nike sells Victory. Nike also happens to sell running shoes and athletic wear.
HOW TO DEAL WITH CHANGE
Emirates has luxury to a whole new level by launching a private jet service to its offerings. The new service is housed in Airbus 319 aircrafts. The Dubai based airline will offer customers the ben...
MEETING-IN-A-PLANE! Let's do it...
Russell Foster is a circadian neuroscientist: He studies the sleep cycles of the brain. And he asks: What do we know about sleep? Not a lot, it turns out, for something we do with one-third of our lives.
NEED CREATIVITY? GO TO SLEEP!
German sports car manufacturer Porsche has turned to its 5 million fans on Facebook to crowd source designs for a unique 911 car.