Digital Marketing
167 views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by Bleu from Wise Women Will Save the World
Scoop.it!

Introducing Daughter Water - YouTube

Introducing Daughter Water! Can a drink close the gender pay gap? Daughter Water has been expertly formulated to do just that. Watch to find out how.


Via Graeme & Jennifer Bowman
Bleu's insight:

We really need employers to take a look at this!

more...
Graeme & Jennifer Bowman's curator insight, October 9, 2014 10:11 PM

The exact type of brilliant concept that wise women want to see underpinning influential communications about complex issues. Notice the emphasis is on an original, quirky story, and not on statistics, complaints or hackneyed terms like 'glass ceiling'.

Scooped by Bleu
Scoop.it!

Is Big Data a Buzzword? - MBA MCI

Is Big Data a Buzzword? - MBA MCI | Digital Marketing | Scoop.it

It is a challenge to understand the proper use of Big Data in order to understand the user experience and target better

Bleu's insight:

Some analysts take big data as a marketing ploy and it’s true that data has been analyzed since decades ago. However, Big data is the key message that publishers in technology are using, they are trying to introduce it everywhere in Business Intelligence and in data markets. The answer of the market remains skeptical and to some extent, there is a lot of misunderstanding on the subject.


So, is Big Data a buzzword? 


During our project in Paris E-Transformation of Marketing & Communications Targeting, at #MBAMCI PT 2014, we studied this subject in detail and we can say, that even if it is a buzzword for some, it is also a great challenge for us the MarComm people to understand how to use Big Data and implement it seriously within our Business strategies.  


But, Why exactly is it important to take this subject seriously, and particularly when we want to target our clients?


It’s simple, today we can’t close our eyes towards sentiments, reactions and perceptions of our clients, their friends, their fans and their followers. The information is there in the net, the web, everywhere!… 

 

Trends are right; there is a strong increase on the variety and volume of data available that we need to analyse in real time. There is as well, an increase on « dark data » or « bad data » the data that companies get but that is not used or not enough, and on the other side, there is the « dark side data » , the data that is negatively used or which is abused off. 

 

We found multiple definitions for Big Data, so we decided to create a  « home-made » diagram to represent the basic concepts: (See image above)  

 

Big Data: 

-Is basically used with the information that cannot be analyzed using the traditional process or tools.

-Concerns a huge volume of varied data that moves at a high speed and in real time.

-This data needs to be verified to ensure veracity

-In order to provide value at a decisional strategic level

-And most of all, this all needs an effective  IT innovation process

 

Here are some advantages of using Big Data solutions:

 

-Improve interactions within the ecosystem, particularly with clients and customers allowing a one-to-one relationship and a better understanding of his behavior.

-Improves processes allowing a better prediction of future activities and better performance.

-Allows organisations to adapt their processes and strategies for a better segmentation, targeting and positioning.

 

Big Data techniques are multiple, but there are two interesting analytics that we can implement for a better targeting, segmentation and positioning. 

1-Sentiment Analysis allows organisations to understand what is happening in the web, at forums and in social media in order to prevent issues or respond to demands. This software will analyse customer's, client's or competition's sentiments in real time and will provide a report with indicators on different tonalities, positive, negative or neutral and the evolution on time.

2-Predictive Marketing is particularly used when there is a need of predicting more than describing, classifying or clustering with a quick accessibility, in hours or days, and a strong accentuation on the value that the data can provide to business, as well as an increase on the friendly user side of this data that needs to be available to all employees of the business in order to provide value.

 

Big Data is key for the E-Transformation of Marketing and Communications targeting. A real personalization or prediction is not possible without Big Data.

And be careful, the use of big data is not exclusively reserved for multinational companies. Today, every company needs to understand how to take advantage of Big Data in order to get clients satisfaction. 

 

And for us the MarComm people, we need to start using Big Data analytics to allow a true E-Transformation on targeting within our Marketing and Communication strategies.  

Some examples (see article) Netflix,LinkedIn,Bestmart,Data.com, Google 

more...
No comment yet.
Scooped by Bleu
Scoop.it!

10 datos sobre la mujer digital en México | Revista Merca2.0

10 datos sobre la mujer digital en México | Revista Merca2.0 | Digital Marketing | Scoop.it

Por Alvaro Rattingern México "...las mujeres son un jugador indispensable en el fenómeno de la digitalización...En este mismo orden de ideas, considero que vale la pena dar una mirada a la mujer digital mexicana."

Bleu's insight:

 

Mas del 81% de las mujeres se declaran dependientes de su teléfono móvil68% de las mujeres en países emergentes cuentan con un smartphoneLas apps más descargadas por mujeres en México son Facebook, Whatsapp y Twitter19% de las mujeres en México se dicen influenciadas por publicidad online que incluye factores de su entorno social50% de los usuarios de Facebook en México son mujeres, comparados con 54% de BrasilEn promedio la mujer internauta mexicana utiliza 2 perfiles de redes sociales en su smartphoneEl 27% de las mujeres compra teléfono móvil basada en las características del gadget (cámara, pantalla, mensajería instantánea y memoria)Sólo 5% de las mujeres está consciente del sistema operativo de su smartphone66% mujeres latinoamericanas rechaza peticiones de amistad de extraños en Facebook, comparado con 50% de los hombres.Las mujeres pasan un 37.5% más de tiempo conectadas a internet que el hombre
more...
No comment yet.
Scooped by Bleu
Scoop.it!

Data scientists need psychological insights to tune customer analytics | The Big Data Hub

Data scientists need psychological insights to tune customer analytics | The Big Data Hub | Digital Marketing | Scoop.it

The initiative's other co-director, Eric T. Bradlow, emphasizes that psychology is not necessarily an alternative to big data and analytics, but a necessary complement and reality check. “Can you possibly predict what people are going to do?" he asks. "Yes, you can. However, the science of psychology—why people are doing what they are doing—in traditional marketing research provides a great complement to what can be measured.”

Bleu's insight:

Psychological expertise with traditional marketing is necessary to complement with Big Data Analytics.

more...
No comment yet.
Rescooped by Bleu from Transition Digitale de l'Entreprise
Scoop.it!

Inbound marketing : définition, stratégies et résultats

Inbound marketing : définition, stratégies et résultats | Digital Marketing | Scoop.it
Inbound marketing : définition, stratégies et résultats. Aussi appelé marketing entrant ou marketing d´attraction, retour sur la notion d´inbound marketing

Via TIPS MARKETING, Frederic Patry
Bleu's insight:
super infographic du inbound marketing pour faire #leads de qualité via Fred Patry #MBAMCI
more...
TIPS MARKETING's curator insight, February 11, 2014 1:32 AM

"Dans une société où la population est de plus en plus immunisée aux actions de publicité directe, créer un lien préalable avec notre cible ne peut que présenter un avantage. Les internautes ont bien de mal à faire confiance à une marque les yeux fermés : il faut leur prouver sans cesse notre sérieux et professionnalité. De ce fait, apparaitre comme « expert » dans notre secteur d´activité grâce à nos contenus nous aidera à les séduire en plus de valoriser l´image de notre entreprise." Eléments médias.

ETIENNE LE NEVEU's curator insight, February 20, 2014 2:14 AM
bonne vision des choses : la pyramide ou l'entonnoir?...
Scooped by Bleu
Scoop.it!

The changing role of the Marketer

The changing role of the Marketer | Digital Marketing | Scoop.it
Becoming customer-centric should be at the core of every business, and if you're ready to create customer intimacy, here are the first 3 steps you can take.
Bleu's insight:

Marketers should switch to "CCO" Chief Customer Officer roles in order to strongly connect with customers by empowering employees, in this article 3 steps to take:

1. integrate data and teams for easy access on customer info

2. arm employess to be customer-obsessed, provide training, benchmarks and report outs.

3.Challenge employess to be brand advocates and engage with customers on all channels, including social.

This will create customer intimacy.

#MBAMCI

more...
No comment yet.
Scooped by Bleu
Scoop.it!

Big Data: It Doesn’t Mean What You Think It Means

Big Data: It Doesn’t Mean What You Think It Means | Digital Marketing | Scoop.it
Marketers must stop abusing the term Big Data in order to harness it. Here's how.
Bleu's insight:

"If it’s truly big data, on top of volume and variety, it also needs velocity and veracity to round out what IBM calls the Four Vs. That means to be big data, it has to be able to be processed within seconds and it needs to have the trust of the C-Level–what’s the benefit of learning from data within seconds if you’re always second-guessing it?"

 
more...
No comment yet.
Scooped by Bleu
Scoop.it!

Big Data: Next Generation Analytics

Big Data: Next Generation Analytics | Digital Marketing | Scoop.it

Big data is the big message that technology vendors have been pushing in the business intelligence and data market in the last years. The response from the market has been one of ambiguity, and to a degree

of misalignment of definitions and understanding...

In recent research conducted for Capgemini, respondents estimated that, on average, they have seen business performance improvements of 26% in processes where big data analytics have been applied, and that they expected those improvements to accelerate rapidly..."

 

Bleu's insight:

It's clear that any company that wants to maintain competitive and target correctly their customers must start using big data, analyze it and make business decisions with it...

but why is big data different today? 

"Clearly the three Vs (Volume, Velocity, and Variety) have begun to emerge as a common theme, if not as the defining characteristics
of big data..."

more...
No comment yet.
Rescooped by Bleu from Stratégie(s) d'entreprise
Scoop.it!

Fichier et ciblage : l'ère de la personnalisation

Fichier et ciblage : l'ère de la personnalisation | Digital Marketing | Scoop.it

Avec l'automatisation des campagnes relationnelle ?- voire transactionnelles - et le ciblage affinitaire réalisé dans un datamart unifié (magasin de données), le marketing direct applique enfin le one to one.


Via Ozil Conseil
Bleu's insight:

Ciblage Marketing et Communication en one-to-one, à la recherche du big data en 2014

more...
No comment yet.
Scooped by Bleu
Scoop.it!

Research discovers multicultural content marketing drives Christmas retail success | Econsultancy

Research discovers multicultural content marketing drives Christmas retail success | Econsultancy | Digital Marketing | Scoop.it

The guide, entitled ‘A Christmas Story: Content marketing for ecommerce success in a multicultural world’, is available as a free download (http://www.newsreach.co.uk/knowledge-centre/whitepapers/christmas-story-content-marketing/) and aims to help brands expand their reach to international audiences, over and above simply translating online content.

Bleu's insight:

What is clear is that companies can no longer rely on simply translating their online content. In order to make the biggest impact to the bottom line this engagement must be personalised and country specific.

#multicultural #contentmarketing

more...
No comment yet.
Scooped by Bleu
Scoop.it!

Les dirigeants français en manque de leadership interculturel | Gestion des Risques Interculturels

Les dirigeants français en manque de leadership interculturel | Gestion des Risques Interculturels | Digital Marketing | Scoop.it

Combien de fois ai-je entendu ce constat de la part d’entreprises en demande de formations en management interculturel ? Elles ne disent pas :« Nous sommes trop français… » mais « trop franco-français »,

  photo par Lucas Jennis

Bleu's insight:

Etant donné que nous sommes déjà à la porte de 2014, dans l'explosion de l'era digital et que la tendence est de s'ouvirir vers le monde... les #dirigeants Français ne peuvent pas rester " #Franco-Français " ni dans leur #leadership ni leur management!... il y a encore des données étonants, reveillez-vous Leaders Français!

more...
No comment yet.
Scooped by Bleu
Scoop.it!

Content Marketing in 2014: What You Need to Know

Content Marketing in 2014: What You Need to Know | Digital Marketing | Scoop.it
To keep up with the many changes like search engine updates and content marketing best practices, here we take a look at how content marketing has changed over the past five years and what you can expect in the next few to come.
Bleu's insight:

Stand out from the content crowd!

Check this article to understand what doesn't work anymore on content Marketing and get tips for your 2014 strategy:

1.Write Like you Talk- be more conversational

2.Embrace authorship- authority of content's author

3.Get social- share relevant content on relevant social channels

4.Focus on target audience

more...
No comment yet.
Scooped by Bleu
Scoop.it!

Réseaux sociaux & mobile data

Réseaux sociaux & mobile data | Digital Marketing | Scoop.it
Selon le benchmark multisecteur sur les programmes de fidélisation, réalisé par Vertone (mai 2013), il apparaît que lesdits programmes permettent de poursuivre un double objectif : développer le chiffre d’affaires et, de plus en plus, stimuler...
Bleu's insight:

 

Bleu's insight:

En resumé sur les réseaux sociaux :

Le levelling : acheter + engager

Image/ video/ Vine : s'y imposent ex. les votes en crowdsourcing pour selectionner les six modéles exposés pour la prochaine saison de Citroën.

M-commerce : push & couponing, le mobile prend de l'ampleur, par contre, seulement 4% de Français ont déjà réalisé un achat sur mobile, il est donc utilisé d'avantage pour de recherches d'info et publications des commentaires. 

Il y a encore des choses en perspective pour les marketeurs!

more...
No comment yet.
Scooped by Bleu
Scoop.it!

Meet Generation Z: Marketing’s Next Big Audience [Infographic]

Meet Generation Z: Marketing’s Next Big Audience [Infographic] | Digital Marketing | Scoop.it
Generation Z might is rapidly coming into their own in terms of influence, consumption, and spending power. Read our new infographic about Generation Z's view of the world -- and how your company can reach them.
more...
No comment yet.
Scooped by Bleu
Scoop.it!

Digital Women in Mexico

Digital Women in Mexico | Digital Marketing | Scoop.it

Por Isabel Rivas Lara / Marisol Ramírez Olvera

“en los últimos años, ellas han tomado un rol más participativo. Particularmente, en el tema de la tecnología es un proceso lento, porque todavía sigue siendo pequeña la representación de la mujer, pero creo que paulatinamente, va teniendo mayor presencia”, comenta Gisela Bartelli. - 

Bleu's insight:

Until very recently we were able to count with our hand women involved seriously in IT, nowadays the number is strongly increasing... 

 

Women qualities are multiple, between others, they have empathy, strong analytical skills, are multitasking, with leadership capabilities, they focus on results and engage seriously with everything they undertake...

 

Not only women take advantage of all these qualities, but also companies! a good example is; Ana Paula Blanco, Director of Communications for Google in Latin America. Google believes in diversity and they have implemented special projects to attract young women to their teams.

 

In Mexico, there is also, Flor Argumedo, President for Comercial Mexicana, which has been recognized as the CIO of the year, being the most representative person in IT in this country.

 

However, digital entrepreneurship is still scarce between women in Mexico, a 3 to 4% of IT projects globally. 

 

 

more...
Bleu's curator insight, May 6, 2014 9:26 AM

Until very recently we were able to count with our hand women involved seriously in IT, nowadays the number is strongly increasing... 

Women qualities are multiple, between others, they have empathy, strong analytical skills, are multitasking, with leadership capabilities, they focus on results and engage seriously with everything they undertake...

Not only women take advantage of all these qualities, but also companies! a good example is; Ana Paula Blanco, Director of Communications for Google in Latin America. Google believes in diversity and they have implemented special projects to attract young women to their teams.

In Mexico, there is also, Flor Argumedo, President for Comercial Mexicana, which has been recognized as the CIO of the year, being the most representative person in IT in this country.

However, digital entrepreneurship is still scarce between women in Mexico, a 3 to 4% of IT projects globally.   

Rescooped by Bleu from Psychologie de l'internaute
Scoop.it!

Coca-Cola serait peut-être le "Social Media Guard" pour la social addiction

Coca-Cola serait peut-être le "Social Media Guard" pour la social addiction | Digital Marketing | Scoop.it
Coca-Cola avec sa chaîne Youtube 'Social Media Guard' donnerait des leçons de sevrage aux social medias addicts. Oui à la digital détox ... un peu moins avec la collerette rouge façon canidé. Doit-on réellement en passer par là pour se regarder ? [Vidéo]

Via Sophie Groussard
Bleu's insight:

bravo à Coca Cola pour cette leçon!

more...
No comment yet.
Scooped by Bleu
Scoop.it!

Peut-on effacer ses traces numériques ? | La-Croix.com

Peut-on effacer ses traces numériques ? | La-Croix.com | Digital Marketing | Scoop.it
Qui n’a pas un jour regretté d’avoir publié une photo trop personnelle ou posté un commentaire plus ou moins bien senti sur un réseau social ? Les ...
Bleu's insight:

il parait que c'est compliqué d'effacer quelque chose déjà posté par contre avec l'aide de la CNIL c'est possible mais pas evidente car il y a beaucoup des démarches compliques à suivre...mieux faire attention!!

more...
No comment yet.
Scooped by Bleu
Scoop.it!

Converting Big data and analytics insights into results

Converting Big data and analytics insights into results | Digital Marketing | Scoop.it
Bleu's insight:

Get the most from #Bigdata with these 3 key insights:

Analytic implementation strategies need to support business objectivesThe technology in place needs to support the analytics strategyThe organization’s culture needs to evolve so people take action on the strategy and technology.
more...
No comment yet.
Scooped by Bleu
Scoop.it!

Predictive Analytics and Customer Behavior - Infographic | Lattice Engines

Predictive Analytics and Customer Behavior - Infographic | Lattice Engines | Digital Marketing | Scoop.it
Today's consumer companies like Amazon and Netflix are using the power of predictive analytics to anticipate their customers' behaviors and needs.
Bleu's insight:

Infographics illustrating the use of #BigData in order to #target your customers, predict new behaviors and needs

more...
Ciblage marketing communication's curator insight, January 17, 2014 9:12 AM

Infographics illustrating the use of #BigData in order to #target your customers, predict new behaviors and needs

Scooped by Bleu
Scoop.it!

Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan

Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan | Digital Marketing | Scoop.it
Data.com's Any MacMillan shares how capturing and segmenting Big Data is the key to helping business elevate their revenue performance.
Bleu's insight:

An incredible solution that enables US business companies to target their customers properly using big data: Data.com


"Data.com helps customers making it easy to build targeted lists to relevant groups of people, ensuring marketers can segment their messages and enhance engagement with relevant content to prospects and customers."

more...
Ciblage marketing communication's curator insight, January 16, 2014 3:33 PM

Solution that enables US business companies to target their customers properly using big data: Data.com

"Data.com helps customers making it easy to build targeted lists to relevant groups of people, ensuring marketers can segment their messages and enhance engagement with relevant content to prospects and customers."

Scooped by Bleu
Scoop.it!

Transforming Big Data into Decisions

Transforming Big Data into Decisions | Digital Marketing | Scoop.it
“Big data is not defined by size―instead, it’s undeniably defined by a mindset. It’s the mindset to turn mess into meaning.”
Bleu's insight:

Do 'We-commerce' & focus on connection between consumers! 

#BigData comprehension is essential in order to #target your audience, this article summarizes the concept. "...The customer identity, which used to be determined by a set of attributes, is now being determined by the relationships we are building with them. Andreas Weigend (Amazon) says we’ve moved from “Me” to “E” to “We”..." #MBAMCI

more...
Ciblage marketing communication's curator insight, January 16, 2014 7:25 AM
Bleu's insight:

Do 'We-commerce' & focus on connection between consumers! 

#BigData comprehension is essential in order to #target your audience, this article summarizes the concept. "...The customer identity, which used to be determined by a set of attributes, is now being determined by the relationships we are building with them. Andreas Weigend (Amazon) says we’ve moved from “Me” to “E” to “We”..." #MBAMCI

Scooped by Bleu
Scoop.it!

In 2014: increase your SEO investment to get ROI

In 2014: increase your SEO investment to get ROI | Digital Marketing | Scoop.it
SEO in 2014 will be more comprehensive than ever before. Learn how to align your strategies for better ranks in 2014.
Bleu's insight:

"if you increase your investments on search engine optimization, you will get more benefits in terms of ROI...

SEO is no more traditional, Google came up with a series of updates in 2013

Your campaign need to include:

Invisible On-Page OptimizationSemantic approach to landing page content creationA consistent and quality-centric content marketing strategyActive social media presence#hitlinks building..."
more...
No comment yet.
Rescooped by Bleu from Internet des Objets & Smart Big Data
Scoop.it!

Les objets connectés au coeur de la prochaine révolution Internet - 01net

Les objets connectés au coeur de la prochaine révolution Internet - 01net | Digital Marketing | Scoop.it

“01net Les objets connectés au coeur de la prochaine révolution Internet 01net Et si l'homme reste aujourd'hui le premier élément connecté, demain notre société comptera quatre à six fois plus d'bjets communicants.”


Via Frederic Patry
more...
Stéphane Hardel's curator insight, December 10, 2013 5:55 PM

Terminator syndrom ... Merci Fred !

Scooped by Bleu
Scoop.it!

5 herramientas esenciales para ser efectivo en Linkedin | Exprimiendo Linkedin

5 herramientas esenciales para ser efectivo en Linkedin | Exprimiendo Linkedin | Digital Marketing | Scoop.it
Gestionar tu presencia en Linkedin, implica ser activo en esta red profesional. El post destaca 5 herramientas imprescindibles que ayudan a lograr ese objetivo
Bleu's insight:

Conoce las herramientas que te ayudan a mantenerte activo en las redes sociales y que se adaptan bien para tu LinkedIn, yo empiezo a usarlas:

 

-Scoopit: curaciòn de sitios

-Feedly: gestor RSS

-Hootsuite: programador de comparticiones

-Buffer: guarda contenido para compartir en las redes cuando tù lo decides

-Sharecoholic: mas còmodidad para compartir

more...
No comment yet.
Rescooped by Bleu from MarketingHits
Scoop.it!

[INFOGRAPHIC]: Why Search Engine Optimization is Critical

[INFOGRAPHIC]: Why Search Engine Optimization is Critical | Digital Marketing | Scoop.it
Without a proper search engine optimization (SEO) strategy, your website is a like an off the map town out in east bum-you-know-what.

Via John van den Brink, Brian Yanish - MarketingHits.com
Bleu's insight:

#MBAMCI

more...
Beatriz Recio's curator insight, December 10, 2013 5:28 AM

Dicen que el SEO se acaba, pero mientras tanto...

Walker Fuller's curator insight, December 10, 2013 12:02 PM

 i have noticed that a lot of people are on phones and I pads all of the time. But not only phones and I pads but computures too. it is crazy how many people are on it. I am not on it very much myself though. We should really get off of it.

Information Age Technology LLC's curator insight, December 11, 2013 4:14 PM

A cool graphic about the importance of SEO.