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10 Free Tools to Help You Manage Your Content

10 Free Tools to Help You Manage Your Content | Marketing automation systems review | Scoop.it

You’re bound to end up with a set of tools – which help to manage your workflow – after some time spent on a blogging spree. I’m very traditional, and I try to keep it as minimal as possible. Any of the below tools I’ve used at least once, and I’ve tagged them as tools that can help to create, manage and edit content. I hope they’ll prove to be of use to you.


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Tools to help you manage your content

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Merideth Harrington's curator insight, August 14, 2014 5:10 AM

Everyone needs new tools in the proverbial marketing tool box to stay ahead of the curve and the ones listed below are all ones worth checking out. Creating, managing and editing content can take a significant amount of time each day. Hopefully some of these new tools can help you get the job done in less time. And...who can't use a little extra time in the day as the summer winds down? 

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How to Use B-to-B Media to Generate Sales Leads - Advertising Age

How to Use B-to-B Media to Generate Sales Leads - Advertising Age | Marketing automation systems review | Scoop.it

Here's my list of the top seven b-to-b prospecting platforms, in rough order of ROI.

 

1. Website lead gen. Anyone who visits your site already has a degree of interest in your product or service. So take advantage of this by adding lead generation functionality to your site.

 

2. Customer referrals. Referrals are the best prospects you can get, since they come pre-endorsed. Review all your marketing communications, and add a referral request where appropriate.

 

3. Search engine marketing, both paid and organic. Enhance your site copy with the terms your prospects are looking for, and include plenty of fresh educational content to attract them. Supplement your advertising on AdWords with vertical search engines specific to your industry.

 

4. Outbound telemarketing. The "Swiss Army knife of b-to-b media," the phone is flexible, personal and dependable enough for a zillion applications, among them inquiry generation, lead qualification and lead nurturing.

 

5. Direct mail. A recent Direct Marketing Association study pegs b-to-b direct mail response rates to prospects at a healthy average of around 2.0%. Dimensional mail -- which comes in a box or a lumpy package -- is especially effective at getting past gatekeepers, like secretaries and mail rooms.

 

6. Trade shows. Exhibiting at trade shows and conferences is a time-honored way to get in front of prospects in a focused and interactive manner. But trade show marketing is expensive, costing an average of $276 per contact, according to Exhibit Surveys.

 

7. Pay-per-lead generation programs. Also known as content syndication, performance-based programs are available in broad industry categories like technology, healthcare and human resources. Only use this medium if you have good data on conversion rates -- conversion-to-qualified-lead and conversion-to-sale -- so you can buy the right level of quality.

 

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7 ways to boost your b2b marketing for better results.

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marketingIO's curator insight, August 7, 2014 8:15 PM

Lump paid social media into #3. Eventually, and very shortly, LinkedIn will have its own category.

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Convert More Visitors By Improving Your Internal Site Search

Convert More Visitors By Improving Your Internal Site Search | Marketing automation systems review | Scoop.it

According to eConsultancy, up to 30% of eCommerce visitors will use internal site search.

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FREE 2013 Report from Marketo - SiriusView: Marketing Automation Platforms

FREE 2013 Report from Marketo - SiriusView: Marketing Automation Platforms | Marketing automation systems review | Scoop.it

FREE report, compliments of Marketo.  "This comprehensive research study is designed to help organizations evaluate all aspects of vendors’ marketing management offerings and capabilities, and streamline the vendor selection process."


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marketingIO's curator insight, February 1, 2013 8:54 AM

 

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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
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9 Top Tips To Grow e-Commerce Revenues in 2014

How to boost online sales and revenues for the rest of 2014 without spending any more money on traffic, using the same tactics used by industry experts.
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10 Free Tools to Help You Manage Your Content

10 Free Tools to Help You Manage Your Content | Marketing automation systems review | Scoop.it

You’re bound to end up with a set of tools – which help to manage your workflow – after some time spent on a blogging spree. I’m very traditional, and I try to keep it as minimal as possible. Any of the below tools I’ve used at least once, and I’ve tagged them as tools that can help to create, manage and edit content. I hope they’ll prove to be of use to you.


Via malek
PkBibi's insight:

Tools to help you manage your content

more...
Merideth Harrington's curator insight, August 14, 2014 5:10 AM

Everyone needs new tools in the proverbial marketing tool box to stay ahead of the curve and the ones listed below are all ones worth checking out. Creating, managing and editing content can take a significant amount of time each day. Hopefully some of these new tools can help you get the job done in less time. And...who can't use a little extra time in the day as the summer winds down?