Marketing Automation is dead? No, if it's combined with Customer Intelligence... Nextuser helps you to leverage customer behavior and implement 1:1 communication during all the lifecycle phases: acquisition, conversion & retention.
To follow the new golden rule of marketing we only need to understand three basic principles: tracking, stages, and velocity.
Very interesting article with the golden rule trinity to combine marketing automation with customer intelligence. 1) Tracking: micro & macro conversions + multi-channel 2) Stages: to be relevant with users along their journey 3) Velocity: considering workflow maangement that includes multi-step marketing process
Customer Relationships - Getting caught up in the content marketing frenzy is easy. But content delivered in the right channel, but at the wrong time in the customer's buying process, can be a ...
Excellent article explaining the nature of Customer Lifecycle Marketing. The ideal approach consists in mapping your client's experience to the various phases he will go through from awarness to retention. It's a funnel with various interactions and friction points overtime.
The 6 Cs are interesting because they associate actions you should take to this behavorial process: 'Contact', 'Connection', 'Conversation', 'Consideration', 'Consumption' and 'Community'.
I would add the 'Culture' after 'Consumption' as it's key to keep clients engaged with your product or service. Even further, for mature clients, you can up-sell and cross-sell them to increase your lifetime and compensating for the churning ones (i.e. negative churn).
Marketing automation (MA) is a hot topic right now -- it’s also in the early stages of potentially becoming an integral component of engendering positive customer interactions. .
Nice perspective and diagrams from Forrester Research about Marketing Automation. It's insisting on the customer perspective/focus which is very close from the client lifecycle. As mentioned, it does require an aligment at every phase (Acquisition, Conversion & Retention).
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