Marketing Automat...
Follow
Find
30 views | +0 today
Marketing Automation & Lifecycle
Marketing Automation is dead? No, if it's combined with Customer Intelligence... Nextuser helps you to leverage customer behavior and implement 1:1 communication during all the lifecycle phases: acquisition, conversion & retention.
Curated by nextuser
Your new post is loading...
Your new post is loading...
Scooped by nextuser
Scoop.it!

The Marketing Automation rules: tracking micro/macro, relevancy with stages & velocity using workflows

The Marketing Automation rules: tracking micro/macro, relevancy with stages & velocity using workflows | Marketing Automation & Lifecycle | Scoop.it
To follow the new golden rule of marketing we only need to understand three basic principles: tracking, stages, and velocity.
nextuser's insight:

Very interesting article with the golden rule trinity to combine marketing automation with customer intelligence.
1) Tracking: micro & macro conversions + multi-channel
2) Stages: to be relevant with users along their journey
3) Velocity: considering workflow maangement that includes multi-step marketing process

more...
No comment yet.
Scooped by nextuser
Scoop.it!

Managing Marketing Content Across the Customer Lifecycle

Managing Marketing Content Across the Customer Lifecycle | Marketing Automation & Lifecycle | Scoop.it
Customer Relationships - Getting caught up in the content marketing frenzy is easy. But content delivered in the right channel, but at the wrong time in the customer's buying process, can be a ...
nextuser's insight:

Excellent article explaining the nature of Customer Lifecycle Marketing. The ideal approach consists in mapping your client's experience to the various phases he will go through from awarness to retention. It's a funnel with various interactions and friction points overtime.

The 6 Cs are interesting because they associate actions you should take to this behavorial process: 'Contact', 'Connection', 'Conversation', 'Consideration', 'Consumption' and 'Community'.

I would add the 'Culture' after 'Consumption' as it's key to keep clients engaged with your product or service. Even further, for mature clients, you can up-sell and cross-sell them to increase your lifetime and compensating for the churning ones (i.e. negative churn).

more...
No comment yet.
Scooped by nextuser
Scoop.it!

When to include Telemarketing in customer retention & renewal efforts

When to include Telemarketing in customer retention & renewal efforts | Marketing Automation & Lifecycle | Scoop.it
nextuser's insight:

Very interesting webinar: how to improve customer retention & renewal rates with telemarketing outreach in addition to reminder emails, letters, onsite messages.

more...
No comment yet.
Scooped by nextuser
Scoop.it!

Customer Focused Marketing Automation: 'Automation' is the Easy Part

Customer Focused Marketing Automation: 'Automation' is the Easy Part | Marketing Automation & Lifecycle | Scoop.it
Marketing automation (MA) is a hot topic right now -- it’s also in the early stages of potentially becoming an integral component of engendering positive customer interactions. .
nextuser's insight:

Nice perspective and diagrams from Forrester Research about Marketing Automation. It's insisting on the customer perspective/focus which is very close from the client lifecycle. As mentioned, it does require an aligment at every phase (Acquisition, Conversion & Retention).

more...
No comment yet.