Marketing Automation Interests
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Adobe gets predictive with social media | News | Research

Adobe gets predictive with social media | News | Research | Marketing Automation Interests | Scoop.it
Adobe has added predictive publishing capability to its social media tool Adobe Social.
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Buying Marketing Automation Software: A Best Practice Process

Buying Marketing Automation Software: A Best Practice Process | Marketing Automation Interests | Scoop.it
A 9 step process you can follow to maximize the chances you’ll buy the marketing automation software that is right for your company.
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Ovum: Businesses must not ignore marketing automation - ashdowngroup.com

Ovum: Businesses must not ignore marketing automation - ashdowngroup.com | Marketing Automation Interests | Scoop.it
Ovum: Businesses must not ignore marketing automation ashdowngroup.com Ovum found that there is a critical mass of businesses making a leap of faith to invest in marketing automation, as internal pressures to automate marketing increase along with...
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Top Social Media KPIs in 2013

Top Social Media KPIs in 2013 | Marketing Automation Interests | Scoop.it
Here are the top KPIs that lead to growth in brand reach, lead nurturing, and sales on social media.
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How to Simplify Your Complex Event Programs Using Marketing Automation - Business 2 Community

How to Simplify Your Complex Event Programs Using Marketing Automation - Business 2 Community | Marketing Automation Interests | Scoop.it
How to Simplify Your Complex Event Programs Using Marketing Automation
Business 2 Community
The night our team put the final touches on our 2013 Marketing Nation JumpStart Tour program, I had a dream that I gardened with tokens.
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Forrester: Marketing Automation Is 'Table Stakes;' Using Customer Behavior Is the 'Winning Hand'

Forrester: Marketing Automation Is 'Table Stakes;' Using Customer Behavior Is the 'Winning Hand' | Marketing Automation Interests | Scoop.it
Most marketers may be using marketing automation to scale and standardize marketing processes, but according to Forrester, the few who use automation to focus on customer behavior are the only ones seeing the benefits..
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KXEN's Predictive Analytics are Fine with 'Good Enough' - Information Management (blog)

KXEN's Predictive Analytics are Fine with 'Good Enough' - Information Management (blog) | Marketing Automation Interests | Scoop.it
KXEN's Predictive Analytics are Fine with 'Good Enough'
Information Management (blog)
Sixty-eight percent of companies say they use predictive analytics to create competitive advantage while 55% say that they increase revenue.
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Lead Scoring for Success | Lead Views - a B2B Lead Generation Blog

Lead Scoring for Success | Lead Views - a B2B Lead Generation Blog | Marketing Automation Interests | Scoop.it
In this week's episode of the Demand Diva Digest, Nichole draws parallels between hockey and lead scoring. While she firmly believes that the Sharks win, no.
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Book FAQ: Is the Book “Predictive Analytics” Only for Experts? No! - Smart Data Collective

Book FAQ: Is the Book “Predictive Analytics” Only for Experts? No! - Smart Data Collective | Marketing Automation Interests | Scoop.it
Book FAQ: Is the Book “Predictive Analytics” Only for Experts? No!
Smart Data Collective
Many ask whether my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, is at the right level for their needs.
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Predictive Modeling: Learn about Heteroskedasticity & Fix it using Excel

Predictive Modeling: Learn about Heteroskedasticity & Fix it using Excel | Marketing Automation Interests | Scoop.it
#ANALYTICS [Last 10 Hrs] Join FREE WEBINAR Predictive Modeling-Learn about Heteroskedasticity & Fix it using Excel http://t.co/zZmo8FCFtU
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3 Ways Ski Mountains Can Use Marketing Automation to Increase ...

3 Ways Ski Mountains Can Use Marketing Automation to Increase ... | Marketing Automation Interests | Scoop.it
Here are 3 ways Ski Mountains can use Marketing Automation to build relationships with skiers and riders, and increase sales.
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Driving Marketing Automation Success Through Playbooks ...

Driving Marketing Automation Success Through Playbooks ... | Marketing Automation Interests | Scoop.it
Just as a restaurant uses its menu to simplify the ordering process and standardize the requests that the kitchen receives, a growing number of b-to-b organizations are providing marketers with a menu (or playbook) of ...
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8 Rules of Marketing Automation – Engin Bodur | emarsys

8 Rules of Marketing Automation – Engin Bodur | emarsys | Marketing Automation Interests | Scoop.it
Engin Bodur Solutions Consultant / Technical Integration Manager emarsys. 8 Rules of Marketing Automation. The possibilities that Marketing Automation offers are nearly endless and yet when it comes to implementation, good examples ...
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Big Data, Analytics And The Future Of Marketing And Sales

Big Data, Analytics And The Future Of Marketing And Sales | Marketing Automation Interests | Scoop.it
By Jonathan Gordon (@JW_Gordon), Jesko Perrey, and Dennis Spillecke (@dspillecke) Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago.
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The Cost of Delaying Marketing Automation

The Cost of Delaying Marketing Automation | Marketing Automation Interests | Scoop.it
This blog has some common reasons why people may delay investing in marketing automation, and how you can overcome them.
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The Magic Behind the Curtain: Marketing Automation Makes it All Happen [Infographic]

The Magic Behind the Curtain: Marketing Automation Makes it All Happen [Infographic] | Marketing Automation Interests | Scoop.it
This Wizard of Oz themed infographic shows the marketer's journey to buying and implementing marketing automation.
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How to Increase Ad Spending Wisely

How to Increase Ad Spending Wisely | Marketing Automation Interests | Scoop.it
A 2013 report by Neilson offers advice for advertisers that are considering an increase in online brand advertising budgets.
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Timing is Everything When it Comes to Scoring Lead Results - Minonline (subscription)

Timing is Everything When it Comes to Scoring Lead Results - Minonline (subscription) | Marketing Automation Interests | Scoop.it
Timing is Everything When it Comes to Scoring Lead Results Minonline (subscription) "Marketers are targeting an enormous amount of leads and pushing publishers to get more qualified leads, and they're doing that through filters which make the...
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Stop Hating on Marketing Automation, Try a Little Tenderness ...

Stop Hating on Marketing Automation, Try a Little Tenderness ... | Marketing Automation Interests | Scoop.it
Because the technology behind Internet marketing has gotten so darn exact, we can scale our marketing efforts like never before ...
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Marketing Automation Mavens

Marketing Automation Mavens | Marketing Automation Interests | Scoop.it
Marketing Automation Mavens, by Meagen Eisenberg: For the marketers that love technology to drive demand (Marketing Automation Mavens is out!
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$5 Billion spent on shifting marketing automation landscape

$5 Billion spent on shifting marketing automation landscape | Marketing Automation Interests | Scoop.it
B spent on web-based marketing automation, but consumers now have mobile phones and tablets instead of PCs. Localytics' view on next wave of app marketing.
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Your Company has Graduated to Marketing Automation– Now What?

Your Company has Graduated to Marketing Automation– Now What? | Marketing Automation Interests | Scoop.it
There are 3 non-negotiable actions that must be taken in order to unlock the full potential of marketing automation. Read on to find out what they are. (RT @unbounce: Your Company has Graduated to Marketing Automation– Now What?
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The Future Trend of Marketing Automation: Agile Marketing - ClickZ

The Future Trend of Marketing Automation: Agile Marketing - ClickZ | Marketing Automation Interests | Scoop.it
The Future Trend of Marketing Automation: Agile Marketing
ClickZ
Marketing automation is new to many companies, and yet old hat for many others.
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Research and Markets: Predictive Analytics: Today's Supply Chain, Tomorrow - Wall Street Journal (press release)

Research and Markets: Predictive Analytics: Today's Supply Chain, Tomorrow - Wall Street Journal (press release) | Marketing Automation Interests | Scoop.it
Research and Markets: Predictive Analytics: Today's Supply Chain, Tomorrow Wall Street Journal (press release) Research and Markets (http://www.researchandmarkets.com/research/lfmjww/predictive) has announced the addition of the "Predictive...
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Building an enterprise-grade marketing automation system - BtoB Magazine

Building an enterprise-grade marketing automation system - BtoB Magazine | Marketing Automation Interests | Scoop.it
Building an enterprise-grade marketing automation system
BtoB Magazine
I remember the day very clearly: my first day with CSC, and also the opening day of CSC's global sales conference.
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