Ovum: Businesses must not ignore marketing automation ashdowngroup.com Ovum found that there is a critical mass of businesses making a leap of faith to invest in marketing automation, as internal pressures to automate marketing increase along with...
How to Simplify Your Complex Event Programs Using Marketing Automation Business 2 Community The night our team put the final touches on our 2013 Marketing Nation JumpStart Tour program, I had a dream that I gardened with tokens.
Most marketers may be using marketing automation to scale and standardize marketing processes, but according to Forrester, the few who use automation to focus on customer behavior are the only ones seeing the benefits..
KXEN's Predictive Analytics are Fine with 'Good Enough' Information Management (blog) Sixty-eight percent of companies say they use predictive analytics to create competitive advantage while 55% say that they increase revenue.
Book FAQ: Is the Book “Predictive Analytics” Only for Experts? No! Smart Data Collective Many ask whether my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, is at the right level for their needs.
Just as a restaurant uses its menu to simplify the ordering process and standardize the requests that the kitchen receives, a growing number of b-to-b organizations are providing marketers with a menu (or playbook) of ...
Engin Bodur Solutions Consultant / Technical Integration Manager emarsys. 8 Rules of Marketing Automation. The possibilities that Marketing Automation offers are nearly endless and yet when it comes to implementation, good examples ...
By Jonathan Gordon (@JW_Gordon), Jesko Perrey, and Dennis Spillecke (@dspillecke) Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago.
Timing is Everything When it Comes to Scoring Lead Results Minonline (subscription) "Marketers are targeting an enormous amount of leads and pushing publishers to get more qualified leads, and they're doing that through filters which make the...
There are 3 non-negotiable actions that must be taken in order to unlock the full potential of marketing automation. Read on to find out what they are. (RT @unbounce: Your Company has Graduated to Marketing Automation– Now What?
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