Marketing Automation Insights
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Marketing Automation News & Technology
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CRM and Marketing Automation Meet Technical Recruiting with Launch of ... - Recruiting Trends

CRM and Marketing Automation Meet Technical Recruiting with Launch of ...
Recruiting Trends
San Francisco, CA – September 24, 2013 – TalentBin, the market leader in open web talent search, today announced the launch of TalentBin 2.0.
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A beginner’s guide to marketing automation | Valuable Content

A beginner’s guide to marketing automation | Valuable Content | Marketing Automation Insights | Scoop.it
After content marketing, marketing automation is probably the hottest topic in B2B marketing this year. But what does it mean? Jason Mlicki explains.
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Content Marketing Top Priority for Digital Marketers This Year « The ...

Content Marketing Top Priority for Digital Marketers This Year « The ... | Marketing Automation Insights | Scoop.it
Content marketing has been getting more attention of late, and new survey results from Econsultancy confirm that this area is top of mind for digital marketers this year. When asked which 3 digital-related areas are the leading ...
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3 Ways You're Not Using Marketing Automation (But Should Be)

3 Ways You're Not Using Marketing Automation (But Should Be) | Marketing Automation Insights | Scoop.it
Check out these 3 underused applications of marketing automation, besides lead nurturing.
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More tips around Marketing Automation

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Marketing Automation: What Is It, and How Can You Use It to Improve ROI in 2013? - Customer Think (blog)

Marketing Automation: What Is It, and How Can You Use It to Improve ROI in 2013?Customer Think (blog)Marketing is undergoing a fundamental shift.
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Marketing Automation Veterans Take Content, Campaign Expertise To Startups

Marketing Automation Veterans Take Content, Campaign Expertise To Startups | Marketing Automation Insights | Scoop.it
Demand Gen Report recently caught up with a few of these executives to discuss their new roles, including their use of content marketing strategies and the challenges of working in startup environments.
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Master Advanced Marketing Automation With Marketo, Eloqua

Master Advanced Marketing Automation With Marketo, Eloqua | Marketing Automation Insights | Scoop.it
Advanced tools better manage high-impact, trigger-based marketing campaigns, leading to increases in both marketing and sales productivity.
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More SMBs to Invest in Marketing Automation | Marketing Forecast ...

More SMBs to Invest in Marketing Automation | Marketing Forecast ... | Marketing Automation Insights | Scoop.it
In addition, the data stream generated from digital marketing can be helpful, instead of overwhelming, when the right automation tools are applied. A new study from Forrester shows that SMBs can leap ahead of the ...
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Exploring The Differences Between CRM, Marketing Automation, and ESP - OpenView Blog

Exploring The Differences Between CRM, Marketing Automation, and ESP - OpenView Blog | Marketing Automation Insights | Scoop.it
Here are the main differences between CRM, Marketing Automation, and ESP. Learn what makes them different and how to apply them to maximize results. (Exploring The Differences Between CR...
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Are Marketing Automation Tools Right for Your Business? 5 Insights - Forbes

Are Marketing Automation Tools Right for Your Business? 5 Insights - Forbes | Marketing Automation Insights | Scoop.it
Are Marketing Automation Tools Right for Your Business? 5 Insights
Forbes
Arguably the most sophisticated (and misunderstood) development for B2B business sales and data management recently is the marketing automation tool.
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Marketing Automation Gets A Boost

Marketing Automation Gets A Boost | Marketing Automation Insights | Scoop.it
Judith Aquino writes As marketers try to keep track of their multichannel campaigns, many are turning to marketing automation platforms as a way to stay on top of the madness.
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27 Ways to Slice & Dice Your Email List for Better Segmentation

27 Ways to Slice & Dice Your Email List for Better Segmentation | Marketing Automation Insights | Scoop.it
Explore this exhaustive list of ways you could segment your email contacts for better, more creative email marketing and lead nurturing.

Via Simon Barnard
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Some good metrics around email segmentation

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Gamechangers: The Next Generation of Business Innovation | The Marketing Automation Alert

Gamechangers: The Next Generation of Business Innovation | The Marketing Automation Alert | Marketing Automation Insights | Scoop.it
Skip through to slide 142, where you can review the framework. If you like this scoop, please RT, Post, Share.
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An Eloqua AppCloud marketing automation wish list for 2013

An Eloqua AppCloud marketing automation wish list for 2013 | Marketing Automation Insights | Scoop.it
By Brian Hansford, account director and marketing automation practice group lead for Heinz Marketing. Eloqua users everywhere are settling in for end of year revenue marketing while visions of 2013 dance in their heads.
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Beyond B2B Email Marketing – Turbo Charging Your Email Strategies and Campaigns – Marketo Resources – Marketo

Beyond B2B Email Marketing – Turbo Charging Your Email Strategies and Campaigns – Marketo Resources – Marketo | Marketing Automation Insights | Scoop.it
Beyond B2B Email Marketing – Turbo Charging Your Email Strategies and Campaigns http://t.co/hFGseHPP via @Marketo...
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B2B Inbound Marketing Automation Resources | Gossamar

B2B Inbound Marketing Automation Resources | Gossamar | Marketing Automation Insights | Scoop.it
Inbound Marketing Automation and B2B Marketing Resources including whitepapers, tools, videos and more.
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