Marketing Automation & Inbound Marketing
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10 Killer Social Media Advertising Hacks For Content Marketers

From www.business2community.com

How does content marketing actually work? Many people’s content marketing strategy basically consists of a three-step process: Create new content. Share your content on social networks (Facebook, Twitter, LinkedIn, etc.).

People buy your stuff. Nope. This almost never happens. Most content goes nowhere. The consumer purchase journey isn’t a straight line—and it takes time'.

Read More: http://www.business2community.com/content-marketing/10-killer-social-media-advertising-hacks-content-marketers-01570332#pK1w94FjASKUPFft.97

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Cinq astuces pour créer des contenus engageants sur les réseaux sociaux

From www.1min30.com

“Être influent sur les réseaux sociaux est aujourd’hui un enjeu fondamental. Voici, 5 astuces pour créer des contenus engageants sur les réseaux sociaux.”
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The 5 characteristics of an effective sales process

From www.inflexion-point.com

“ In this must-read article, Bob Apollo of Inflexion-Point identifies the 5 critical characteristics of effective sales processes”
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Étude : les KPIs utilisés pour mesurer le content marketing - Blog du Modérateur

From www.blogdumoderateur.com

“La mesure des KPIs dans le marketing, et plus particulièrement dans le marketing de contenu est souvent sujet à débat. Une étude européenne de HubSpot et S”
Anne-Sophie FERRAND's curator insight, June 2, 12:58 PM

Les KPIs utilisés pour mesurer le content markeketing

5 Ways a Sales Enablement Tool Adds Value to an Account-Based Selling Strategy

From www.salesforce.com

Account-based selling (ABS) is one of the hottest B2B sales trends for 2016 and is quickly becoming the go-to-strategy for organizations that want to maximize their sales potential.Account-based selling is a B2B sales model that considers accounts to be markets of one, as opposed to the more...
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Lead Generation Tools - 5 Top Essential Tools

From www.rondeering.com

Fresh new qualified leads are the lifeblood of your business and having the right Lead Generation Tools is essential. Having a good system is essential.
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How We Run the Unbounce Blog: A Love/Hate Optimization Story

From unbounce.com

From working with deadline-challenged contributors to dealing with the quirks of your CMS, blog management can be a helluva challenge. At Unbounce, we have our own challenges (like a Frankenstein-esque pipeline process that Mary Shelley herself would be proud of), and we hope insight into our fumbles and successes will help guide your content marketing forward (plus, keep an eye out for a free download of the pitch framework we use).
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How to find out everything Google knows about you

From uk.businessinsider.com

“Here's how to find out what Google knows about you and is sharing with advertisers, and how to get Google to stop.”
Nik Peachey's curator insight, May 11, 2:18 PM

Interesting article. Good to know.

Filipe Cálix's curator insight, May 11, 6:27 PM
Processo trabalhoso mas que vale a pena!
Sally Reeve's curator insight, May 12, 4:41 AM
Fascinating article revealing all the data that Google stores about you. Useful tips for deleting this data and preventing unwanted advertising.

Qwory - Discover B2B Customers

From www.qwory.com

A state-of-the-art search engine that generates targeted B2B leads, in order to find the most accurate business contacts and suppliers for any company.
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11 examples of B2C marketing automation... - Recuweb.com

From en.recuweb.co

Marketing automation is proven to increase leads, conversions, and therefore revenue. It can also boost sales productivity by 14.5% and reduce marketing overheads by 12.2%. It’s no wonder B2C technology investment is going through the roof.
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Chat bots et intelligence artificielle : définitions

From www.iadvize.com

Les projecteurs du monde tech se sont tournés vers les bots conversationnels après l'annonce par Facebook du lancement de leur bot store.
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Applying Growth-Driven Design to Ecommerce Websites

From blog.hubspot.com

Applying a Growth-Driven Design approach to your ecommerce website has significant positive impacts on the customer experience on your site.
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The Right Mix = CRM + Marketing Automation Will Grow Your Business

From 366.io

RT @366Degrees: The Right Mix = #CRM and #MarketingAutomation Will Grow Your Small Business https://t.co/rdIc8izzbQ #SMB @nimble @salesforce
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Why Email Marketing Beats Social Media in Lead Generation, And What You Can Do About It | Strong Social

From strongsocial.ca

RT @JasonGordons: Why Email Marketing Beats Social Media in Lead Generation, And What You Can Do About It https://t.co/Y9sd2gen85 #Lea http…
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Lead Nurturing for Software Sales: Earn the Trust of Your Leads and Prospects

From www.tenfold.com

What makes clients buy? Trust. See, in software sales, contracts are far from tiny. When a company decides to buy from a software vendor, it means they’re ready to change certain business processes and embrace new ways of doing things. They’d have to train their employees to use your software and make sure the whole … Continued
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15 Early Traction Growth Hacking Strategies For Startups

From blog.gleam.io

“ So you’ve launched your product and now it’s time to start getting customers. Hopefully by this point you already have some, from the awesome prelaunch strategy you executed. Speaking from experience, this particular phase is often the hardest in the … Continue Reading →”
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How to accelerate SaaS sales with behavior-based conversions (part 2/3) - All others bring data

From www.madkudu.com

“ This is Part 2 of a 3-part series on how to build a Behavior-based conversion strategy for your SaaS product. Here is Part 1. This post was a lot of fun to write – I hope you enjoy learning from the insights as much as I did. In a previous post, we analyzed conversion data … Continue reading How to accelerate SaaS sales with behavior-based conversions (part 2/3)”
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Automated but Awesome: 3 Unique Marketing Automation Campaign Ideas

From snip.ly

3 Ways Your Business Should Be Using Marketing Automation - Don't get overwhelmed. These are the campaigns you can start with.
QUIP Marketing: Amazing ideas
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How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey

From blog.hubspot.com

Learn how to conduct market research to better reach your target customers.

QUIP Marketing: Great methodology
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5 Best B2B Lead Generation Strategies (That Actually Work)

From www.ventureharbour.com

What B2B lead strategies are most effective? Click to learn how one B2B company generated a 5,100% ROI from their online marketing campaign, and more.
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Les cinq archétypes d'une bonne stratégie de contenu

From www.influencia.net

“ Les études sur le content marketing se suivent. Elles ne se ressemblent pas toutes mais chacune se veut prophétique. A croire que les marketeurs maîtrisent encore mal le contenu. Un peu oui. Et c'est pour cela que le cabinet de San Francisco, Altimeter, s”
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