Marketing Automation
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Marketing Technology Landscape Supergraphic (2014) - Chief Marketing Technologist

The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600×1950 version, 4.7MB).
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360 Marketing Automation Manager

360 Marketing Automation Manager | Marketing Automation | Scoop.it
360 marketing automation software is a full automation manager solution. Easily use all 14 tools with one product. The first choice for automation management.
Saeed El-Darahali's insight:

Awesome marketing automation solution.

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10 Steps To Getting Started With Marketing Automation

10 Steps To Getting Started With Marketing Automation | Marketing Automation | Scoop.it
One of the biggest features of our 360 customer flow communication platform is the power of marketing automation. The term sounds easy enough to understand. Basically you let software automate your marketing messages that get sent to your customers. If you are in the marketing industry, marketing automation has a lot of buzz surrounding it…
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Customer Experience Matrix: More New Systems Challenge the Marketing Automation Status Quo | #TheMarketingTechAlert

Customer Experience Matrix: More New Systems Challenge the Marketing Automation Status Quo | #TheMarketingTechAlert | Marketing Automation | Scoop.it

Advanced/ Digest...

 

MindFire Studio: provides prebuilt templates for common marketing programs, to further assist clients who need help using the system. It doesn’t currently provide email or landing page builders, since its graphics arts clients typically had such tools already. It will be adding these as it sells more to corporate marketers, who tend to need them. Studio also provides other features suited to agencies or large corporate marketing departments, including multiple subaccounts, digital asset management, collaboration, and detailed user rights management.

 

SharpSpring: The current system, launched mid-2013, includes the full set of standard features: email including templates that can be locked down in sections to prevent unauthorized changes; landing pages built and managed within the system or from external vendors including formstack, GravityForms, Wufoo, SugarCRM, or Salesforce.com; Web behavior tracking using Javascript tags; lead scoring based on attributes and behaviors; workflow using plain English statements rather than diagrams and supporting basic triggers, filters, actions and multiple steps but no branching; and CRM integration with Salesforce.com today and SugarCRM and ZohoCRM soon.

 

SimplyCast is yet another multi-channel system, although it was designed that way from its start in 2010 and – quite unusually these days -- uses its own messaging tools rather third party systems. In fact, the vendor says it has sold more than one million separate subscriptions for email, auto-response, fax, SMS, voice broadcast, surveys, Web forms, landing pages, Web tracking, events, Twitter, and Facebook marketing, at prices starting from $3.00 to $9.99 per month. The integrated solution, SimplyCast 360, combines many of these with a unified customer database and workflow engine for $99 per month and up.

 

Inbox25: launched its full-scale marketing automation system last fall. This provides reasonably powerful versions of the standard marketing automation features: email, landing pages and forms, Web tracking, lead scoring, workflow, and real-time synchronization with SugarCRM. Integration with other CRM systems is due soon. There is some social behavior tracking and detailed reporting on movement through buyer stages, as defined by score ranges. Workflow supports multiple steps linked to conditions defined by email, Web, and social behaviors, lead scores, and various attributes. Steps can execute actions within the system, including sending emails, updating scores and other data, adding to lists, and sending changes to the CRM system.

 

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marketingIO's curator insight, February 2, 2014 9:48 PM

More of the same, yet the price point for unlimited use is still above $500/month. We need movement on this price point.

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Marketing Automation Report: Surprising Numbers or Not? - CMSWire

Marketing Automation Report: Surprising Numbers or Not?
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10 Deadly Reasons Most Websites Fail

Out of the millions of websites analyzed through MarketingGrader, only 26% received a passing grade. Why do so many websites fall short? In this @hubspot presen

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Belinda Suvaal's curator insight, October 7, 2013 4:19 PM

"the best websites speak like a human, not a corporation"

ItsMenaJo (GetGeekemarketing)'s curator insight, October 9, 2013 3:19 AM

Pet peeve -- websites that use 'we' when it's just a one person show. Be who you are and wear it with pride.

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Welcome To The #1 Customer Flow Communication Platform

Welcome To The #1 Customer Flow Communication Platform | Marketing Automation | Scoop.it
Inbound marketing, marketing automation and multi-channel communication combined
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SimplyCast | All-In-One Marketing Automation Solution

SimplyCast | All-In-One Marketing Automation Solution | Marketing Automation | Scoop.it
SimplyCast offers 15+ applications to automate your marketing. This makes us a one-stop shop for your business.

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