marketing automation
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Email Drip Campaign Tips, Examples, Statistics and Best Practices | Marketing Technology

Email Drip Campaign Tips, Examples, Statistics and Best Practices | Marketing Technology | marketing automation | Scoop.it
Email Drip Campaign Tips, Examples, Statistics and Best Practices by Douglas Karr on Marketing Technology
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9 B2B Marketing Trends to Watch in 2016

9 B2B Marketing Trends to Watch in 2016 | marketing automation | Scoop.it

“As we near the end of 2015, it’s time to take a look at what’s in store for B2B marketing trends in the coming year. Continuing a pattern from previous years, 2016 will see the ongoing evolution…”


Via massimo facchinetti, QUIP Marketing
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[infographie] 7 étapes pour bien démarrer en marketing automation

[infographie] 7 étapes pour bien démarrer en marketing automation | marketing automation | Scoop.it
MarkCom Conseil's insight:

Voici votre anti-sèche en 7 étapes pour réussir votre démarrage en marketing automation !

  #marketingcloud #inboundmarketing #relationclient

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14 Different Terms Used Across Marketing Automation Platforms | Marketing Technology

14 Different Terms Used Across Marketing Automation Platforms | Marketing Technology | marketing automation | Scoop.it
14 Different Terms Used Across Marketing Automation Platforms by Douglas Karr on Marketing Technology

Via marketingIO
MarkCom Conseil's insight:

 A y perdre son latin ! Sympathique infographie sur les différentes terminologies des éditeurs pour les mêmes fonctionnalités.

"Es tu plutôt Analytics, Reports ou Insights ?" "Dis moi quel terme tu utilise entre "engagement engine" "drip program" "workflow" "automated prog."  et je te dirai quelle plateforme tu utilises ;-)

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Affimity's curator insight, May 28, 2015 8:05 AM

That's an interesting article

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The Current State of B2B Marketing Automation | Marketing Technology

The Current State of B2B Marketing Automation | Marketing Technology | marketing automation | Scoop.it
The Current State of B2B Marketing Automation by Douglas Karr on Marketing Technology
MarkCom Conseil's insight:

Une infographie réussie et claire sur le marketing automation !

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25 iBeacon Use Cases That Aren't Retail

25 iBeacon Use Cases That Aren't Retail | marketing automation | Scoop.it
• If a tagged item crosses Beacon threshold without your smartphone still in the home, alert is triggered in your phone. Your valuables have nearly just been stolen.
• You ride your bike to a bar....

Via Guillaume Skalli
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Hubspot, Marketo, Pardot, Act-On, and Eloqua lead latest marketing automation market share numbers | VentureBeat | Marketing | by John Koetsier

Hubspot, Marketo, Pardot, Act-On, and Eloqua lead latest marketing automation market share numbers | VentureBeat | Marketing | by John Koetsier | marketing automation | Scoop.it
Hubspot, Marketo, and Pardot are leading the latest marketing automation market share numbers from Datanyze, a big data analytics startup that spiders millions of websites for the software-as-service tools and technologies we use.
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Virgin Atlantic unveils new airport terminal experience powered by Apple's iBeacon

Virgin Atlantic unveils new airport terminal experience powered by Apple's iBeacon | marketing automation | Scoop.it
Travelers on their way to and from Virgin Atlantic flights in London Heathrow airport are set to receive a new, more personalized experience, as the airline is piloting an iBeacon-powered program designed to ease passage and save time and money.
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easyJet to trial iBeacon at select European airports - Mobile Marketing - BizReport

easyJet to trial iBeacon at select European airports - Mobile Marketing - BizReport | marketing automation | Scoop.it
Just as iBeacons can help shoppers navigate a store and personalize the experience, that same functionality may soon become prevalent in airports following a scheme being put into place by airline easyJet.
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Infographic: opportunities and threats of omnichannel for B2B and B2C marketers

Infographic: opportunities and threats of omnichannel for B2B and B2C marketers | marketing automation | Scoop.it
B2B and B2C organisations are facing similar business challenges and opportunities in meeting increasingly omnichannel consumers' needs, according to research from Oracle.  Loyalty and customer retention are the main focuses for B2C companies, while B2B companies are focusing on adopting techniques often used in B2C to deliver commerce capabilities and customer experiences. The following infographic, created by Oracle Marketing Cloud, compares the priorities, challenges and areas of focus for B2
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Silverpop - Location Marketing 2.0 Arrives: The Impact of iBeacon

Silverpop - Location Marketing 2.0 Arrives: The Impact of iBeacon | marketing automation | Scoop.it
4) Complement your iBeacon-driven push messaging with email communications. Depending on the person, exiting your store might trigger an email promoting products in the areas they browsed, upsell offers for items related to what they purchased, or a summary of their rewards benefits based on their latest store visit
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The guiding iBeacon: Helping brands navigate customer relationships

The guiding iBeacon: Helping brands navigate customer relationships | marketing automation | Scoop.it
More than a flash in the pan, iBeacons have the potential to reshape customer interaction in an always-connected world
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Best Marketing Automation Software in 2016 | G2 Crowd

Best Marketing Automation Software in 2016 | G2 Crowd | marketing automation | Scoop.it

Learn what the best Marketing Automation Software is and what features define it. Read 3212 reviews of 98 different Marketing Automation solutions.

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Avoid these 10 Marketing Automation Rookie Mistakes - Oracle

Avoid these 10 Marketing Automation Rookie Mistakes - Oracle | marketing automation | Scoop.it

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. 


Via marketingIO
MarkCom Conseil's insight:

Très juste !

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marketingIO's curator insight, August 31, 2015 9:18 PM

If you're in the market for a marketing automation solution, bookmark this.

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Des PME satisfaites de leur CRM, mais qui l'exploitent mal - cloud-guru

Des PME satisfaites de leur CRM, mais qui l'exploitent mal - cloud-guru | marketing automation | Scoop.it
SAGE a publié une infographie illustrant les résultats d’une étude menée par Sage en mars et avril 2015 sur l’équipement des PME en logiciels CRM. Dans le cadre de cette étude, on découvre que les PME équipées sont plutôt satisfaites de leur logiciel CRM mais que leur potentiel est sous-exploité. Encore peu de PME sont cependant [...]
MarkCom Conseil's insight:

Une infographie très instructive, qui pose le constat que les PME françaises restent encore sous-équipées en #CRM. Et malgré des attentes fortes (pilotage, qualité de la relation client...), lorsqu'une entreprise en dispose, elle n'exploite pas suffisamment son logiciel #CRM.

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Marketing Automation Usage in B2B Organizations to Double by 2017 | KoMarketing

Marketing Automation Usage in B2B Organizations to Double by 2017 | KoMarketing | marketing automation | Scoop.it
According to B2BMarketing.net’s latest report, titled “2015 Marketing Automation Benchmarking Report,” 88 percent of B2B companies will implement marketing automation in their organizations by the start of the 2017-2018 financial year.
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Marketing Automation Industry

Nowadays, marketing automation is the fastest growing industry in the field of inbound marketing. Here you can see the video of marketing automation industry, ...
MarkCom Conseil's insight:

Pour les PME américaines, Hubspot est de loin la solution la plus utilisées. Encore trop peu démocratisée en France malgré ses atouts et sa simplicité d'utilisation.

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Vos clients heureux, que pèsent-ils en chiffre d'affaires?

Vos clients heureux, que pèsent-ils en chiffre d'affaires? | marketing automation | Scoop.it
Réponse, preuve à l'appui, avec Christian Barbaray, spécialiste de la satisfaction client.

Via Christian Faisy
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Christian Faisy's curator insight, December 9, 2014 9:18 PM

Avec la méthode pour le mettre en place dans votre entreprise

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CLUB ADETEM B2B : Marketing Automation et Lead nurturing

CLUB ADETEM B2B : Marketing Automation et Lead nurturing | marketing automation | Scoop.it
Une cinquantaine de directeurs marketing et d'experts du business to business ont participé à la dernière session du club B2B de l'Adetem, sur le thème du marketing automation et du lead nurturing. Enrichi par de nombreux témoignages, l'atelier a aussi permis à Sirius Décision de présenter de...
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The Ultimate Email Marketing Automation Christmas List

The Ultimate Email Marketing Automation Christmas List | marketing automation | Scoop.it
The countdown to all the key dates and selling opportunities over the holiday selling season starts here. “Dear Santa, I know you’re kind of busy right now. And I know how you’re feeling, becau…
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Miami International Airport Makes Commitment to Beacon Technology

Miami International Airport Makes Commitment to Beacon Technology | marketing automation | Scoop.it
Miami International Airport has announced that it will be the first airport in the world to deploy beacons across the entire airport on SITA’s Common-Use Registry open standard framework. Some nota...
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Is iBeacon the cure for airport madness?

Is iBeacon the cure for airport madness? | marketing automation | Scoop.it
SITA is working to deploy beacon technology at 10 airports in the next 12 months.
MarkCom Conseil's insight:

Prendre un avion peut parfois tourner au parcours du combattant ! Avec les bagages à main, et un enfant dans chaque bras, tout devient vite compliqué : trouver rapidement le comptoir de check-in, l'accés à la salle d'embarquement (et le temps nécessaire pour y accéder), les informations de vols de dernière minute, un snack ou des boutiques...

IBeacon : une excellente initiative des aéroports ou des compagnies aériennes pour faciliter notre voyage. Vivement que le système se déploie en France ;-)

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Mapping your customer journeys across touchpoints: Examples and techniques | MyCustomer

Mapping your customer journeys across touchpoints: Examples and techniques | MyCustomer | marketing automation | Scoop.it

Jim Roberts provides a sample map to share tips on the mapping process.

 

Understanding your customer and how they interact with your business directly and indirectly is critical in driving improved value, repeat business and longevity of relationship. To deliver this and to be able to create a communication strategy which builds a conversation with your customers, it helps to visualise current and planned customer journeys and the key touchpoints across different marketing channels.

 

So, where do you start when looking at your business and the journey a customer takes in the initial phases of a decision-making process and in follow-up phases as the relationship builds? This post has been written to provide advice and guidance to marketing professionals on the key steps to mapping your customer’s journey with you.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, October 27, 2014 4:27 PM

A useful step by step description of how to construct a customer journey map complete with tools and examples. A nice primer on the subject.

Dean Ryan G. Martin's curator insight, October 28, 2014 10:22 AM

Recommended read for all. 

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iBeacons: 5 UX Predictions for 2014

iBeacons: 5 UX Predictions for 2014 | marketing automation | Scoop.it
UX design for iBeacon challenges designers. Here are 5 predictions for 2014 that will shape our experience of the Internet of Things.
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