According to Gartner, content marketing is among the Top 5 trends in the space of digital marketing in 2015. The ability to “build a content marketing supply chain and determine how to create, curate and cultivate content” is critical. The importance of the rise of big content means that “content is the most important thing that marketers do”. It is obvious that every content marketer aspires to consistently publish “content that converts”.
Via Kamal Bennani