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Twitter as Brand Marketing Tool | Social Media Today

Twitter as Brand Marketing Tool | Social Media Today | Marketing Automation | Scoop.it

Is Twitter an effective marketing tool for brands? What sorts of challenges are businesses facing on Twitter? According to a recent survey conducted by SMMU, 40 percent of brands consider Twitter to be an effective marketing tool. Brands face a number of challenges (like building an audience, developing strong content, etc.) using Twitter as a social media marketing tool, with measuring Return-on-Investment being the greatest challenge.

 In addition, most brands have not used Twitter's paid services. In fact, some brands were unaware that they were available. Among Twitter features being used on a regular basis, Vine remains underutilized, despite the rise in popularity of video marketing. Check out this infographic for all the findings from the survey....
Via Jeff Domansky
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Jeff Domansky's curator insight, April 2, 2014 5:38 PM

Recent Twitter research may help you focus your business tweeting.

Beatriz Recio's curator insight, April 2, 2014 7:30 PM

¿Es Twitter efectivo como herramienta de branding para las marcas?

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Social media

Social media | Marketing Automation | Scoop.it

Social media vs. Traditional media. Some interesting distinctions drawn here! #SocialMedia #Media #Marketing (RT @mousa_jeddah: Social media vs. Traditional media. Some interesting distinctions drawn here!


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3 Advanced Lead Nurturing Tactics for Enterprise Marketers | Business 2 Community

3 Advanced Lead Nurturing Tactics for Enterprise Marketers | Business 2 Community | Marketing Automation | Scoop.it

Digest...

 

Research has found that 80 percent of sales occur between the fifth and twelfth time a company “touches” a prospect. However, only 12 percent of sales professionals contact their leads more than three times. Advanced lead nurturing tactics can improve your enterprise’s ability to provide value to leads, on their own terms and timeline.

 

If you know the difference between TOFU and BOFU and your company’s sales funnel like the back of your hand, here are a few more concepts to consider:

 

Lead Triage: A recent case study revealed DocuSign was able to successfully improve its management of the 65,000 leads its platform generates each quarter by improving its triage process. By creating a library of all content resources and capturing more “firmographic insights” on company size and number of employees via landing page forms, leads were triaged into one of 35 possible lead nurturing tracks. As a result, the brand tripled its revenue pipeline within two quarters due to fewer wasted leads.Accelerator Campaigns: As you get to know your leads better, you may realize they’re not in the optimal track. Accelerator campaigns move your most interested leads toward the bottom of the funnel (BOFU)  based on “triggers” from certain behaviors. Advanced marketers are able to scale the concept of individualized attention to contacts and switch their tracks accordingly.Deep Nurturing: Every company has passionate leads whose excitement just seems to fizzle. Re-engaging leads who met critical lead scoring criteria but failed to purchase is known as “deep nurturing.” While the length of time required for a given lead to be disengaged varies according to the length of an organization’s sales funnel, developing a standardized measure is key.
Via marketingIO
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marketingIO's curator insight, May 6, 2013 7:28 AM

This is a very good post by Jasmine, and you'll want to incorporate her guidance into your MA process. Please click through for the whole post, absorb and execute.


  • See the article at www.business2community.com
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Jill McLachlan's curator insight, May 7, 2013 3:02 AM

People buy from people - people they like, and I have found it really useful to reflect on the people in my sales pipeline that I like and get back in touch with them.

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Social media

Social media | Marketing Automation | Scoop.it

Social media vs. Traditional media. Some interesting distinctions drawn here! #SocialMedia #Media #Marketing (RT @mousa_jeddah: Social media vs. Traditional media. Some interesting distinctions drawn here!


Via GrupoNeo, MyDigitalClients
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25 Mind Blowing Email Marketing Stats - Salesforce Blog

25 Mind Blowing Email Marketing Stats - Salesforce Blog | Marketing Automation | Scoop.it
Email marketing is one of the most effective tactics for driving sales, but don't take my word for it. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through ...
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