Marketing automation and email marketing
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The Data Artist Balances the Art and Science of Marketing

The Data Artist Balances the Art and Science of Marketing | Marketing automation and email marketing | Scoop.it
We're accustomed to hearing about data scientists. But data artists? Jim defines this new individual as having a unique combination of abilities, a person who "uses data streams and advanced analytics systems in the same way a regular artist uses oil and brushes, stone and chisels or wood and carving knifes," with the objective of delivering fresh insights from data to help an organization meet its goals.
That's certainly a colorful analogy, but what are the core skills of a data artist? According to Jim, he or she is someone with a "firm comprehension of hard science, a sound understanding of business goals and processes, a penchant for creativity, and a talent for communication -- a very rare combination." I wholeheartedly agree!

Via Carla Gentry CSPO, InformationDynamix
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Carla Gentry CSPO's curator insight, November 16, 2014 8:31 AM

Said differently, being a data artist is about moving marketing beyond the standard reports and dashboards, which are so often regurgitated numbers barely providing a glimpse into the "current state of the system." (See my ClickZ column last summer, Metrics That Matter: A New Framework to Reveal Truly Actionable Insights.)

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Why marketing automation installs fail (study)

Why marketing automation installs fail (study) | Marketing automation and email marketing | Scoop.it
Shockingly, if you choose the wrong marketing automation system, you won't be happy with it long-term. So how do you choose the right one?
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Using Data to Overcome the Hurdles of Email Marketing

Using Data to Overcome the Hurdles of Email Marketing | Marketing automation and email marketing | Scoop.it
On its surface, email marketing may look simple. Convince people to sign up for your mailings, and then send them messages persuading them to take action. A then B.
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Uh-oh: One-third of companies adopting marketing automation are not hitting ROI goals

Uh-oh: One-third of companies adopting marketing automation are not hitting ROI goals | Marketing automation and email marketing | Scoop.it
In spite of all the ease-of-use improvements in recent years, there's still a gap between what companies want and what marketing automation systems do.
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50% of companies use multiple marketing automation systems: VB Marketing Automation index update

50% of companies use multiple marketing automation systems: VB Marketing Automation index update | Marketing automation and email marketing | Scoop.it
Almost half of companies are using more than one marketing automation system, with 24 percent using two, 12 percent using three, and smaller percentages of people using even more.
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IPO Candidate HubSpot Expands Beyond Marketing With New Products

IPO Candidate HubSpot Expands Beyond Marketing With New Products | Marketing automation and email marketing | Scoop.it
The quickly growing marketing company HubSpot, which has 10,000 customers and raised about $131 million, is launching two new products.
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Email Marketing: Subject line test increases open rate by 10% | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

Email Marketing: Subject line test increases open rate by 10% | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas | Marketing automation and email marketing | Scoop.it
Every year, MarketingSherpa holds its annual Email Awards as a showcase to recognize marketers who designed email campaigns that exceeded expectations.
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Is Data-Driven Marketing Compatible With Agile Marketing?

Is Data-Driven Marketing Compatible With Agile Marketing? | Marketing automation and email marketing | Scoop.it
It\'s important to develop clear and well-thought-out strategies for turning raw numbers into insights that can be quickly applied to a real-world setting.\n
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The Great "Email-Marketing-is-Dead" Hoax

The Great "Email-Marketing-is-Dead" Hoax | Marketing automation and email marketing | Scoop.it
There's a lot of chatter buzzing about our socially-charged "Liking," "tweeting," "linking" marketing industry about whether or not email is dead. Some
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Marketo Debuts Intelligent Targeting Tool in Wake of IPO

Marketo Debuts Intelligent Targeting Tool in Wake of IPO | Marketing automation and email marketing | Scoop.it
Marketing automation vendor Marketo has debuted an intelligent targeting tool called the Customer Engagement engine in the wake of its US$ 80 million IPO.. Topic: Customer Experience
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eCircle and Aprimo merge and become Teradata eCircle across EMEA

eCircle and Aprimo merge and become Teradata eCircle across EMEA | Marketing automation and email marketing | Scoop.it

As most of you will know, eCircle were acquired in May 2012 by Teradata (the world’s leading analytic data solutions company) and a year earlier, it acquired Aprimo (the global leader in Integrated Marketing Management (IMM) software). After an extremely busy but very exciting 8 months, our two companies (eCircle and Aprimo) have now merged as one brand, Teradata eCircle, across the EMEA region. The new business unit is now one of the largest marketing applications & service providers worldwide and Teradata eCircle’s suite of software and service solutions spans the whole marketing value chain across Marketing Operations, Campaign Management, Digital Marketing / Messaging and Analytics.

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ExactTarget Expands Pardot’s B-to-B Marketing Automation to Facebook, Adds New Social Features

ExactTarget Expands Pardot’s B-to-B Marketing Automation to Facebook, Adds New Social Features | Marketing automation and email marketing | Scoop.it
Global cross-channel digital marketing leader ExactTarget (NYSE:ET) extended its Pardot business-to-business marketing automation
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Plan E, not Plan B: Why email marketing shouldn’t play second fiddle to social media

Plan E, not Plan B: Why email marketing shouldn’t play second fiddle to social media | Marketing automation and email marketing | Scoop.it
There are two subjects on which I am a positive bore. The first is the unappreciated genius that is Jaws 3D. The second is quality...
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Ridiculously biased in favor of open marketing platforms - Chief Marketing Technologist

Ridiculously biased in favor of open marketing platforms - Chief Marketing Technologist | Marketing automation and email marketing | Scoop.it
On the topic of “open marketing platforms” — foundational marketing software systems that make it easy to plug in or connect with other marketing applications built by third-parties — I admit that I’m thoroughly biased.
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5 Ways to Use Marketing Automation for More Agile Marketing - Pardot

5 Ways to Use Marketing Automation for More Agile Marketing - Pardot | Marketing automation and email marketing | Scoop.it
You’ve probably heard about “waterfall” marketing, which involves setting long-term goals and carefully planning steps to accomplish them. But what about “agile” marketing, its more efficient yet much more obscure cousin?
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Customer Experience Matrix: Marketing Automation Dissatisfaction: Are Users Buying the Wrong Systems?

Customer Experience Matrix: Marketing Automation Dissatisfaction: Are Users Buying the Wrong Systems? | Marketing automation and email marketing | Scoop.it
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Agency Revenue Is Up 300% Thanks to Marketing Automation - Business 2 Community

Agency Revenue Is Up 300% Thanks to Marketing Automation - Business 2 Community | Marketing automation and email marketing | Scoop.it

According to the American Association of Advertising Agencies, the average life-span of a client/agency relationship is now less than 3 years. In the 1980’s it was more than 8.

It’s a challenge Mary Alice Lapoint knows well. As the President and Chief Strategist for, To the Point Marketing (TTPM), Job #1 is making clients successful. And for her expansive list of B2B and B2C clients, success hinges on TTPM’s ability to craft multifaceted campaigns that generate qualified leads.

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Marketing automation: strategy, practice and evolutions

Marketing automation: strategy, practice and evolutions | Marketing automation and email marketing | Scoop.it
Marketing automation: benefits, success factors and evolutions.
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How to create the culture needed to successfully implement marketing automation

How to create the culture needed to successfully implement marketing automation | Marketing automation and email marketing | Scoop.it
The world has changed very quickly in the past decade and marketers have struggled to keep up with the advances that digital marketing now provides.
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Facing the marketing automation mountain? Let's go back to square one.

Facing the marketing automation mountain? Let's go back to square one. | Marketing automation and email marketing | Scoop.it
I was very happy to stumble upon a blog post over on the BrightCarbon site called "Marketing Automation—A Failure" .
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Topic of Interest Based Nurturing

Topic of Interest Based Nurturing | Marketing automation and email marketing | Scoop.it
Learn how to use topic of interest based lead nurturing to produce results in your lead nurturing efforts.
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The Importance of Effective Email and Social Marketing Integration for Small Businesses - Business 2 Community

The Importance of Effective Email and Social Marketing Integration for Small Businesses - Business 2 Community | Marketing automation and email marketing | Scoop.it

Recent surveys conducted by Constant Contact show that email is still the most effective form of marketing for small businesses. At the same time, though, sites like LinkedIn and Twitter are gaining momentum when it comes to marketing effectiveness.

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Stop Whining about Edgerank and Do Something About it

Stop Whining about Edgerank and Do Something About it | Marketing automation and email marketing | Scoop.it
Marketing is hard on Facebook, but that doesn’t mean that you go out and tell the world that it’s a waste of time. Read on to find out why you should be spending time on your Facebook marketing.
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What “It Can Wait” Can Teach Data-Driven Marketers - Teradata Applications

What “It Can Wait” Can Teach Data-Driven Marketers - Teradata Applications | Marketing automation and email marketing | Scoop.it

The four top mobile carriers in the US — Verizon, Sprint, AT&T and T-Mobile -- along with several other organizations and companies, recently joined forces to address a major public safety issue. The campaign, called "It Can Wait,” encourages drivers not to text on their cellphones while operating a motor vehicle. The basic premise is straightforward: Whatever you have to share, whether to friends, loved ones or colleagues, “it can wait.” Or, in other words, any message you have to send is simply not important enough to risk an accident.

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Marketo: Salesforce-ExactTarget Combo Won't Win -- InformationWeek

Marketo: Salesforce-ExactTarget Combo Won't Win -- InformationWeek | Marketing automation and email marketing | Scoop.it
CEO Phil Fernandez says Marketo is leading digital marketing while Salesforce.com is buying 'commodity' capabilities with its $2.5 billion ExactTarget deal.
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