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The modern CMO: Going nowhere fast without technology | B2B Marketing

The modern CMO: Going nowhere fast without technology | B2B Marketing | Marketing Automation | Scoop.it
The modern CMO must now embrace an extended skillset that often creeps into the realm of IT, exploring new technologies from a marketing perspective. The challenges on marketing and IT agendas are, therefore, joined-up and concerned with technology strategy and consolidation. Marketing and digital strategies are closely aligned. They must take adoption techniques into account to improve business processes, adding yet another string to the modern CMO’s bow – change management. Understanding how the organisation and its employees must adapt and learn new skills is imperative to successful technology implementation.

The modern CMO and his/her team are working with IT to leverage and realise the true value of technology to improve their ROI. Previously, these two distinct disciplines and mindsets consisted of independent, siloed teams that lacked the ability to identify and capture revenue opportunities from a business-aligned perspective. The amount of data accrued by marketing programmes requires a comprehensive analytics platform to make sense of the data and turn it into useful insight. The relationship between marketing and IT seems to be an obvious and natural partnership. However, this newly found marriage is a must in order to utilise technology solutions for improved marketing agendas.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  


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Abdul Karmach's insight:

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Email Marketing Basics to Jumpstart Your Campaigns

Email Marketing Basics to Jumpstart Your Campaigns | Marketing Automation | Scoop.it
Email Marketing has not dead. Learn which aspects you should consider to improve your Email Marketing strategy and gain more and more clients.
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Rescooped by Abdul Karmach from Just Story It! Biz Storytelling
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Biz Storytelling: 33 Laws of Content Marketing Success

Biz Storytelling: 33 Laws of Content Marketing Success | Marketing Automation | Scoop.it
There has been a lot of fuss about content marketing and how to make it work if you're a business. In frank and concise language, Marcus Sheridan explains how c

Via Karen Dietz
Abdul Karmach's insight:

I happen to be consulting for a client right now, helping to develop new messaging, values, tagline, etc., and the concepts for 75% of my work can be found in this  slidedeck, for free!

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Janet Tillotson's curator insight, February 3, 2014 1:12 AM

Creatove waus tp sharing through social media, blogs, ebooks, and the like...

John M. Lee's curator insight, February 3, 2014 4:06 PM

Speaking words of wisdom...

Paul Dixon's curator insight, February 4, 2014 1:54 AM

It seems to me that the more you learn the more there is to learn.

Read books to gain the edge.

A lot of the information learnt is common sense but means nothing unless put in action. JUST DO IT.

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How You Can Build an Email Marketing List as Quickly as Possible

How You Can Build an Email Marketing List as Quickly as Possible | Marketing Automation | Scoop.it
Surveyed companies attributed an average of 23% of total sales to this single channel, and these results are hardly isolated. Anywhere you look nowadays, you’ll see that email marketing is more profitable than ever.
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Rescooped by Abdul Karmach from Just Story It! Biz Storytelling
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Mac 1984: Steve Jobs Taps Into The Art Of Corporate Storytelling

Mac 1984: Steve Jobs Taps Into The Art Of Corporate Storytelling | Marketing Automation | Scoop.it
The introduction of the Macintosh in 1984 remains one of the most impressive business presentations of our time.

Via Karen Dietz
Abdul Karmach's insight:

It's true, facts tell, but stories SELL. It's biological. The decision making part of our brain doesn't use language; it uses something else, call it emotion. After an "emotional" decision is made, we use the rational part of our brain (neocortex) to support and prove that decision.

 

Great communication, great marketing and great results come from emotional content.

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Karen Dietz's curator insight, January 24, 2014 12:45 PM

It's the 30 year anniversary of the MAC and for all of you out there who want to know how to craft and tell your company's story or the story of a product/service, then this article is for you.


The author, Carmine Gallo, articulates all the story elements and structure that made the launch of the MAC so successful 30 years ago. It was the story told by Steve Jobs at the Flint Center in Cupertino, CA near the Apple campus to an audience of more than 2,000 employees, board members, share holders, and reporters. 


Read how he had folks standing up, shouting, and rooting for Apple and the MAC.


You too can do this. Take the insights from this article and start crafting your own unique story. You'll be glad you did!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Alison D. Gilbert's curator insight, January 25, 2014 5:07 PM

Reading about Steve Jobs' presentation in the MAC in 1984 brings tears to my eyes. Not only was Mr. Jobs a technological genius, he was a showman of unparalleled skill.

Ivan Nelson's curator insight, January 29, 2014 11:10 AM

It's not surprising that Jobs also created Pixar, one of the most successful storytelling machine of our time!

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Infographic: Eye tracking tips that will keep readers on your website - Ragan | #TheMarketingTechAlert

Infographic: Eye tracking tips that will keep readers on your website - Ragan | #TheMarketingTechAlert | Marketing Automation | Scoop.it
Knowing the reading patterns of your website visitors can help you build a site that will help bring people back again and again.

 

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marketingIO's curator insight, January 14, 2014 8:16 PM

I can remember reading heat map studies from Profs years back, and reviewing similar findings. Doesn't change. Accept it.

Caro Biernat's curator insight, January 15, 2014 10:28 AM

These tips could help you to keep people on your website