Why marketers can and should use content curation as an effective, easy way to nurture leads.
Often, the best nurturing is going to be about interesting, relevant content that other people wrote.
This is called Content Curation. There is much debate about the role of curated content versus original content, and I’m the last one to argue that curation should be the center of your content marketing strategy. For the purposes of building awareness and trust and generating leads, I’ll take valuable content and original thought leadership over curation any day. But curation can play a role as part of a broad content mix — and for the purposes of nurturing relationships, I think that curation can be one of your most effective tools. The only rule is that the content MUST BE RELEVANT.