Marketing Auto
13 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Balamurugan T (2000+ Conn...) from The MarTech Digest
Scoop.it!

Content Curation for Lead Nurturing - Marketo

Content Curation for Lead Nurturing - Marketo | Marketing Auto | Scoop.it
Why marketers can and should use content curation as an effective, easy way to nurture leads.

 

Excerpt...

 

Often, the best nurturing is going to be about interesting, relevant content that other people wrote.

 

This is called Content Curation. There is much debate about the role of curated content versus original content, and I’m the last one to argue that curation should be the center of your content marketing strategy. For the purposes of building awareness and trust and generating leads, I’ll take valuable content and original thought leadership over curation any day.  But curation can play a role as part of a broad content mix — and for the purposes of nurturing relationships, I think that curation can be one of your most effective tools. The only rule is that the content MUST BE RELEVANT.


Via marketingIO
more...
marketingIO's curator insight, May 31, 2013 11:19 AM

This is a TREMENDOUS idea! One of the big challenges we have is creating new content on an ongoing basis that challenges and surprises the audience, especially when attempting to feed the lead nurturing process. Combine content curation with nurturing and viola: excellent approach! Please click through to read the specific examples that Jon Miller cites.


  • See the article at blog.marketo.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us


Scooped by Balamurugan T (2000+ Conn...)
Scoop.it!

Gleanster Research: Marketing Automation

Gleanster Research: Marketing Automation | Marketing Auto | Scoop.it
Marketing Automation Vendor Rankings http://t.co/tCaBHlknUh | Report | #Gleansight
more...
No comment yet.
Rescooped by Balamurugan T (2000+ Conn...) from Business Improvement
Scoop.it!

Create Your Personal Brand: 8 Steps

Create Your Personal Brand: 8 Steps | Marketing Auto | Scoop.it

Via Daniel Watson
more...
AlGonzalezinfo's curator insight, May 30, 2013 2:46 PM
7. Get feedback from people you trust.

The advice and encouragement of others helps keep your "brand development" on target.  Philip Styrlund, CEO of The Summit Group, recommends setting up a "board of directors"--a few trusted colleagues who can assess your ongoing efforts and act as an informal sounding board.

8. Be authentic, even a bit risky.

As long as you don't come off like you're crazy or weird, a little opinion in your online presence is a good thing, according to Meg Guiseppi, author of the book 23 Ways You Sabotage Your Executive Job Search. "Don't assume that being authentic will turn people off," she explains. "Nobody is interested in working with a cookie cutter."

Anthony Burke's curator insight, May 31, 2013 5:00 AM

Great checklist for creating an online personal brand for individuals or for businesses of any size - this is now a must in the digital age and economy

Josie's curator insight, May 31, 2013 9:45 AM

Branding is so much more than it was once thought of!

Rescooped by Balamurugan T (2000+ Conn...) from Business Improvement
Scoop.it!

12 Simple Ways to Make Better Business Decisions

12 Simple Ways to Make Better Business Decisions | Marketing Auto | Scoop.it

Via Daniel Watson
more...
Tia Ribary's curator insight, June 6, 2013 12:24 AM

This article is good for the business owner interested in becoming a better, more productive leader. Decision making can be challenging, and as #6 in the article points out, especially if you do not have a clear set of goals. Being clear on your goals, and looking to them as the basis for your decision making, is sure to make everything easier...and more efficient!

 

Give this a quick read, and more importantly, some serious thought. What two points could you incorporate to make your business more successful?

dreamz infra's comment, June 6, 2013 5:11 AM
Very good
John Michel's curator insight, June 22, 2013 9:50 AM

Learning to make good decisions in business doesn’t always come easy. Sometimes it is difficult to consider the vastness of both big and small decisions made about our companies. So to aid you in improving your leadership skills and bottom-line here are twelve recommendations from entrepreneurs on how to improve your decision making skills in business.


Rescooped by Balamurugan T (2000+ Conn...) from Business Improvement
Scoop.it!

Top Eight Small Business Marketing Tips

Top Eight Small Business Marketing Tips | Marketing Auto | Scoop.it

Via Daniel Watson
more...
CAEXI BEST's curator insight, May 19, 2013 8:58 PM
Top huit petits Conseils Marketing Business
Phil Lauterjung's curator insight, June 11, 2013 10:35 AM

add your insight...

 
Rescooped by Balamurugan T (2000+ Conn...) from The MarTech Digest
Scoop.it!

Outbound Marketing for Modern B2B Marketers - B2B Digital Marketing

Outbound Marketing for Modern B2B Marketers - B2B Digital Marketing | Marketing Auto | Scoop.it
Even if your primary focus is inbound marketing, you will benefit from these 6 ways outbound marketing augments your modern B2B marketing efforts.

 

Condensed...

 

Here are six ways outbound marketing can support and scale your inbound marketing efforts and some of the channels that are appropriate for each one.

 

1. Outbound Marketing Seeds Content

2. Outbound Marketing Amplifies What Is Said About You

3. Outbound Marketing Reaches Your Audience Again

4. Outbound Marketing Grows Your Audience

5. Delight The Audience

6. Help People Find What They Are Looking For


Via marketingIO
more...
marketingIO's curator insight, May 31, 2013 11:27 AM

We intentionally left out key segments of this post, as we implore you to click through to review it in its entirety. The author includes specific tactics that support each of the six way outbound augments inbound. Good stuff!


  • See the article at b2bdigital.net
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Rescooped by Balamurugan T (2000+ Conn...) from Business Improvement
Scoop.it!

How to Find the Right Mindset to Succeed With Time Management

How to Find the Right Mindset to Succeed With Time Management | Marketing Auto | Scoop.it

Via Daniel Watson
Balamurugan T (2000+ Conn...)'s insight:

I feel its absolutely vital to have things organised as part of Time Management.I have seen most of the people at all levels lack this capability and hence struggle to get hings done.

more...
Jose Gonzalez's curator insight, April 29, 2013 12:41 AM

Love it !

claire butterworth's curator insight, April 29, 2013 4:09 AM

Great practical article, with great tips to implement straight away!

brookebridals's comment, May 5, 2013 6:56 AM
very good
Rescooped by Balamurugan T (2000+ Conn...) from Business Improvement
Scoop.it!

Servant Leadership: A Path to High Performance


Via Daniel Watson
more...
Daniel Watson's curator insight, April 29, 2013 4:36 AM


Leadership means many things to business owners, and many believe that to be a great leader, they must be charismatic, have a commanding presence, be a visionary and also be well educated at a top school.


Unfortunatly, if they do not fit this mold, many business owners see the leadership role as not being an area in which they can make a huge difference to their businesses.


This excellent article, dispells this widely held belief and suggests that servant leadership is displayed by the most successful leaders, few of whom display the common traits believed to be displayed by great leaders.

CAEXI BEST's curator insight, April 29, 2013 8:28 PM

Servant Leadership: Un chemin vers la haute performance

Kimberly (Pope) Kindred's curator insight, May 14, 2013 8:42 PM

What are your thoughts on being a servant leader? Its worth a read.

Rescooped by Balamurugan T (2000+ Conn...) from Business Improvement
Scoop.it!

16 Quick Tips to Become a Better Networker

16 Quick Tips to Become a Better Networker | Marketing Auto | Scoop.it

Via Daniel Watson
more...
Zolar's comment, May 15, 2013 7:39 AM
networking is important to success.. i hope it will help my business
Denyse Drummond-Dunn's curator insight, May 16, 2013 10:08 AM

Great tips on how to do more of what we all know we should be doing more of.