With so much focus on developing content marketing strategies, it seems that many ideas have gotten lost in the list-building generation. You know the type – 6 Steps to Developing the Best Content Marketing Strategy or Your Five Step Guide for Better Content Marketing Planning. The truth is, there is no single content marketing strategy that can be universally applied in such simple and easy to follow steps! If that’s what you were expecting from this post, you can look away right now.
Building Your Own Content Marketing Strategy
The problem with most of these “listicles” is that they cannot focus on the individual needs of each content marketing plan. This is because, every business will have to approach their audience differently for two major reasons:
Target audiences aren’t all the same: You wouldn’t market adult diapers to teenagers, just like you wouldn’t market tattoos to a senior citizen’s group (well you could try). Each market is different which means defining and understanding your target audience is extremely important.If your competition has the same strategy as you, you lose: Although there’s much to be said for employing a proven strategy, it’s far more important to stand out. Did you notice the headline for this article standing out from all the list-type posts? That’s strategy.
The bottom line here is that a unique, individual twist on a winning content marketing strategy is going to be your best bet here. You don’t have to reinvent the wheel, but you do have to make sure that your customers want to ride it. So, how do you do that?
Via Russ Merz, Ph.D.