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Radical Marketing
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Curated by Ramy Hocson
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Rescooped by Ramy Hocson from Integrated Brand Communications
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Your Content Marketing Strategy Should Not Be Like Mine | Social Media Today

Your Content Marketing Strategy Should Not Be Like Mine | Social Media Today | Radical Marketing | Scoop.it

With so much focus on developing content marketing strategies, it seems that many ideas have gotten lost in the list-building generation.  You know the type – 6 Steps to Developing the Best Content Marketing Strategy or Your Five Step Guide for Better Content Marketing Planning.  The truth is, there is no single content marketing strategy that can be universally applied in such simple and easy to follow steps! If that’s what you were expecting from this post, you can look away right now.

 

Building Your Own Content Marketing Strategy

The problem with most of these “listicles” is that they cannot focus on the individual needs of each content marketing plan. This is because, every business will have to approach their audience differently for two major reasons:

Target audiences aren’t all the same: You wouldn’t market adult diapers to teenagers, just like you wouldn’t market tattoos to a senior citizen’s group (well you could try).  Each market is different which means defining and understanding your target audience is extremely important.If your competition has the same strategy as you, you lose: Although there’s much to be said for employing a proven strategy, it’s far more important to stand out.  Did you notice the headline for this article standing out from all the list-type posts?  That’s strategy.

The bottom line here is that a unique, individual twist on a winning content marketing strategy is going to be your best bet here.  You don’t have to reinvent the wheel, but you do have to make sure that your customers want to ride it.  So, how do you do that? 

 

 


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, March 10, 2014 8:23 PM

Some basic guidelines that every brand manager should keep in mind about the importance of uniqueness and clarity of effective messaging. Copying another brand's content campaign just doesn't cut it.

Rescooped by Ramy Hocson from Integrated Brand Communications
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7 Steps to Successful Content Marketing [Infographic]

7 Steps to Successful Content Marketing [Infographic] | Radical Marketing | Scoop.it
A strategic, well-researched content marketing strategy will help your brand resonate with your target audience, driving leads and sales.

Via AlexaSocialMedia - Social Media & Community Management, Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, December 1, 2013 9:50 PM

A set of hueristic guidelines for developing effective content marketing. However, optimization requires tying the nodes together analytically.

Rescooped by Ramy Hocson from Public Relations & Social Media Insight
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What Is Native Advertising? The Future Of Digital Ad Dollars Explained

What Is Native Advertising? The Future Of Digital Ad Dollars Explained | Radical Marketing | Scoop.it

Banner ads are dying.The future of online ad dollars is native advertising.Native advertising is content as the ad, specifically content that would or could normally be native to the placement of the ad. The term native advertising has risen to prominence over the last couple years and there are varying definitions. We are going to focus on three main types of native ads.Sponsored ArticlesSponsored LinksSocial Ads...


Via Jeff Domansky
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Jeff Domansky's curator insight, November 1, 2013 3:51 AM

Good read for PR and marketing types with excellent examples of each type of native advertising.

Rescooped by Ramy Hocson from Small Business Marketing
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SSO: The New SEO | Tech Savvy Agent

SSO: The New SEO | Tech Savvy Agent | Radical Marketing | Scoop.it
Social media has started to play a role in your search engine results. Your social posts can now increase your visibility on SERP's.

Via Colm Mcgill
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On future wearable devices like Google's rumored smartwatch, content isn't king - GigaOM

On future wearable devices like Google's rumored smartwatch, content isn't king - GigaOM | Radical Marketing | Scoop.it
On future wearable devices like Google's rumored smartwatch, content isn't king
GigaOM
Some of the first third-party apps for wearable smartwatches contained popular mobile content and global app brands but miss the point entirely.
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