Eskimoes have a large number of words for “snow” — or so goes a cliché meme that’s been around for decades. Exactly how different those words are, compared to the languages of any other culture in the world, is a matter of debate. But it’s a remark that almost always elicits a chuckle, since one …
Metrics can be tedious and overwhelming to some. I was never great at math in school, particularly calculus. So math and numbers are almost like a foreign language to me, and I’m sure many of you feel the same. But…
What’s the profile of a modern, best-in-class content marketer? By modern I mean someone who is using new tools and resources (social media, video, and data) in concert with traditional marketing programs. And by best-in-class I mean someone who i
Joanna Rustin's insight:
"the most effective marketers use an average of 14 tactics and seven social media platforms."
Duane Schulz, chief marketing technologist at Xerox, is a marketing technologist’s marketing technologist. One of the true pioneers of this hybrid profession, Duane has forged a number of great marketing technology management practices at Xerox, a highly-distributed $18 billion company with over 100,000 employees worldwide — no small feat. I’m delighted that Duane graciously agreed to …
Email is digital marketing's tried and true workhorse. But that doesn't mean you can keep doing what you've always done. Contributor Cynthia Price shares tips for engaging consumers with email in the current environment.
Joanna Rustin's insight:
Marketing ROI by channel (eConsultancy via Marketingland)
I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. (Finally!) You can click on the image above for a larger version — which you’ll obviously need in order to be able to see anything more than a colorful blur. But …
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.