Marketing at the Edge
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Marketing at the Edge
New and innovative approaches to marketing
Curated by Joanna Rustin
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20+ Social Media Hacks and Tips From the Pros : Social Media Examiner

20+ Social Media Hacks and Tips From the Pros : Social Media Examiner | Marketing at the Edge | Scoop.it
Are you looking for the newest social media tips and techniques? Discover more than 20 ways to improve your marketing and save time.
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Turning content pages into lead generators

Turning content pages into lead generators | Marketing at the Edge | Scoop.it
Is your content turning your visitors into subscribers? Columnist Brian Massey walks you through key strategies you can try on your content landing pages to get your visitors to take action.
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New HBR Research: Are You Ready for Advanced Marketing?

New HBR Research: Are You Ready for Advanced Marketing? | Marketing at the Edge | Scoop.it
We worked with Harvard Business Review Analytics Service to compile a report that examines the advanced marketing methods of B2B marketers around the world
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A Rosetta Stone of marketing technology terminology - Chief Marketing Technologist

A Rosetta Stone of marketing technology terminology - Chief Marketing Technologist | Marketing at the Edge | Scoop.it
Eskimoes have a large number of words for “snow” — or so goes a cliché meme that’s been around for decades. Exactly how different those words are, compared to the languages of any other culture in the world, is a matter of debate. But it’s a remark that almost always elicits a chuckle, since one …
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How CMOs Are Turning Ecommerce Measurement On Its Head - Chiefmarketer

How CMOs Are Turning Ecommerce Measurement On Its Head - Chiefmarketer | Marketing at the Edge | Scoop.it
Typically the metrics of traffic, conversion and sales help gauge ecommerce success. But that doesn’t cut it, say experts, who argue the biggest mistake CMOs make is not seeing the big picture.
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Content Promotion Tools: The Ultimate List

Content Promotion Tools: The Ultimate List | Marketing at the Edge | Scoop.it
These content promotion tools includes social media networks, social media management tools, paid promotion tools, distribution tools and advocacy tools.
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CEOs, CMOs, And Executive Recruiters Make Predictions For Marketing Leaders in 2016

CEOs, CMOs, And Executive Recruiters Make Predictions For Marketing Leaders in 2016 | Marketing at the Edge | Scoop.it
What are the top predictions for marketing leaders heading into 2016? To find out, I turned to some of the leading experts, including CEOs, Presidents/GMs, CMOs, authors and executive recruiters.
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7 SEO Key Strategies You Should be Deploying in 2016 | Marketing Technology

7 SEO Key Strategies You Should be Deploying in 2016 | Marketing Technology | Marketing at the Edge | Scoop.it
7 SEO Key Strategies You Should be Deploying in 2016 by Douglas Karr on Marketing Technology
Joanna Rustin's insight:
Great tips. This one got me thinking: 7) "Make Your Content Searchable through Voice"
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This Art Director Put His Entire Portfolio and Biography on Instagram as Two Giant Grids

This Art Director Put His Entire Portfolio and Biography on Instagram as Two Giant Grids | Marketing at the Edge | Scoop.it
"I had to get my portfolio together and I thought, what better way to spin it than to put the entire thing on Instagram?
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Why brands like Heineken and Innocent are putting more budget behind experiential

Why brands like Heineken and Innocent are putting more budget behind experiential | Marketing at the Edge | Scoop.it
Experiential marketing, where brands use experiences to connect with consumers, is becoming more popular, as traditional advertising is failing to hit the mark, according to leading agencies.
Joanna Rustin's insight:
It's about something you do, not something you get.
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Advanced Metrics for Content Marketing Experts

Advanced Metrics for Content Marketing Experts | Marketing at the Edge | Scoop.it
Metrics can be tedious and overwhelming to some. I was never great at math in school, particularly calculus. So math and numbers are almost like a foreign language to me, and I’m sure many of you feel the same. But…
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The Anatomy Of A Great Content Marketer - Brand Quarterly

The Anatomy Of A Great Content Marketer - Brand Quarterly | Marketing at the Edge | Scoop.it
What’s the profile of a modern, best-in-class content marketer? By modern I mean someone who is using new tools and resources (social media, video, and data) in concert with traditional marketing programs.  And by best-in-class I mean someone who i
Joanna Rustin's insight:
"the most effective marketers use an average of 14 tactics and seven social media platforms."
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What's the Cost of Acquiring Versus Retaining a Customer? | Marketing Technology

What's the Cost of Acquiring Versus Retaining a Customer? | Marketing Technology | Marketing at the Edge | Scoop.it
What's the Cost of Acquiring Versus Retaining a Customer? by Douglas Karr on Marketing Technology
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Six Content Performance Metrics You Can't Live Without

Six Content Performance Metrics You Can't Live Without | Marketing at the Edge | Scoop.it
Metrics & ROI - Publishing content and hoping it's getting you results is one thing, but how can you actually measure the performance of your content? This article outlines six metrics that wil
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How to measure your social media reach

How to measure your social media reach | Marketing at the Edge | Scoop.it
In the realm of online marketing, data are crucial to your organization’s success. Here’s how to sort through various facts and figures—and expand your business.
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2017 B2B Content Marketing Benchmarks, Budgets, and Trends

2017 B2B Content Marketing Benchmarks, Budgets, and Trends | Marketing at the Edge | Scoop.it
Content - B2B marketers are finding success with content marketing: 62% of B2B marketers in North America say their organization's overall approach to content marketing has been much more or somewha
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6 Areas Social Media Consultants Must Master Moving Forward

6 Areas Social Media Consultants Must Master Moving Forward | Marketing at the Edge | Scoop.it
As social media evolves, so too do the skills required to be an effective social media manager.
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Infographic: The History of Content Marketing

Infographic: The History of Content Marketing | Marketing at the Edge | Scoop.it
Next time someone scoffs at the importance of content marketing, feel free to tell them they're not just a few years behind. They're 284 years behind.
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Insights from the chief marketing technologist of an $18B firm - Chief Marketing Technologist

Insights from the chief marketing technologist of an $18B firm - Chief Marketing Technologist | Marketing at the Edge | Scoop.it
Duane Schulz, chief marketing technologist at Xerox, is a marketing technologist’s marketing technologist. One of the true pioneers of this hybrid profession, Duane has forged a number of great marketing technology management practices at Xerox, a highly-distributed $18 billion company with over 100,000 employees worldwide — no small feat. I’m delighted that Duane graciously agreed to …
Joanna Rustin's insight:
Share your insight
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Infographic: 2015's Biggest Content Marketing Trends

Infographic: 2015's Biggest Content Marketing Trends | Marketing at the Edge | Scoop.it
We still don't have flying cars, but we do have some fascinating trends.
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The 6 Top B2B Website Metrics to Monitor Using Google Analytics

The 6 Top B2B Website Metrics to Monitor Using Google Analytics | Marketing at the Edge | Scoop.it
While overall traffic is obviously a key indicator of your website's performance, there are several other factors you should look to track via Google Analytics. 
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Deliver more value to the inbox: 4 dos and don’ts

Deliver more value to the inbox: 4 dos and don’ts | Marketing at the Edge | Scoop.it
Email is digital marketing's tried and true workhorse. But that doesn't mean you can keep doing what you've always done. Contributor Cynthia Price shares tips for engaging consumers with email in the current environment.
Joanna Rustin's insight:
Marketing ROI by channel (eConsultancy via Marketingland)
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Marketing Technology Landscape Supergraphic (2016) - Chief Marketing Technologist

Marketing Technology Landscape Supergraphic (2016) - Chief Marketing Technologist | Marketing at the Edge | Scoop.it
I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. (Finally!) You can click on the image above for a larger version — which you’ll obviously need in order to be able to see anything more than a colorful blur. But …
Joanna Rustin's insight:
Marketing technology supergraphic #martec
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The One Reason Why Your Customers Are Not Loyal To Your Brand

The One Reason Why Your Customers Are Not Loyal To Your Brand | Marketing at the Edge | Scoop.it
I like to write about transformations in business, and one major focus of business recently has been on loyalty programs, especially since the Starbucks hullabaloo last month about making their
Joanna Rustin's insight:
"True loyalty is not about them being loyal to you. It's about them being loyal to themselves. Through you."
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