Marketing Aspect 1 Effect of Video
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SoLoMo and How It Can Help Your Marketing

SoLoMo and How It Can Help Your Marketing | Marketing Aspect 1 Effect of Video | Scoop.it
The convergence of social media, mobile interactivity and geolocation technology has given rise to a new marketing trend: SoLoMo. The name may be a mouthful,...
Rick Gazzo's insight:

ASPECT 6) There has been a recent push in the amount of developers trying to break into the solomo platform.  The only problem to date with this is that it is to far ahead of the curve, and not enough small businesses have mobile websites for this to truly be the next big thing.

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SoLoMo and How It Can Help Your Marketing

SoLoMo and How It Can Help Your Marketing | Marketing Aspect 1 Effect of Video | Scoop.it
The convergence of social media, mobile interactivity and geolocation technology has given rise to a new marketing trend: SoLoMo. The name may be a mouthful,...
Rick Gazzo's insight:

ASPECT 6) There are also programs that can pop up and show you the best deals for the same products on different websites.   This is becoming popular online because you can see in the same place what other businesses are charging for the same product.

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SoLoMo and How It Can Help Your Marketing

SoLoMo and How It Can Help Your Marketing | Marketing Aspect 1 Effect of Video | Scoop.it
The convergence of social media, mobile interactivity and geolocation technology has given rise to a new marketing trend: SoLoMo. The name may be a mouthful,...
Rick Gazzo's insight:

ASPECT 6) The use of mobile phones is increasing by the day.  Statistics show that 54 percent of American citizens are able to receive advertisements on their phones.

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What Is SoLoMo Marketing? And Why It's Time To Start Doing It - hypebot

What Is SoLoMo Marketing? And Why It's Time To Start Doing It - hypebot | Marketing Aspect 1 Effect of Video | Scoop.it
By Brandon Chiat, co-founder, Marquee a live music discovery and rewards application. There’s a new buzzword being thrown around by marketing teams. SoLoMo, which stands for Social-Local-Mobile, refers to the integration of social, location-based, and mobile marketing tools into new customer acquisition platforms. Most everyone is familiar with the common SoLoMo platforms like Foursquare and Groupon. What you may not be familiar with is how these tools are strengthening the bond between fans and their favorite artists, venues and events. The fact is SoLoMo is much more than a buzzword, it’s an opportunity for the live music industry and its...
Rick Gazzo's insight:

ASPECT 5) The social aspect of Solomo, actually includes the use of social media sites.  Marketers can even ask questions to individual consumers if the consumer has a complaint or is unhappy.  Social media is also a great way to view feed back.

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What Is SoLoMo Marketing? And Why It's Time To Start Doing It - hypebot

What Is SoLoMo Marketing? And Why It's Time To Start Doing It - hypebot | Marketing Aspect 1 Effect of Video | Scoop.it
By Brandon Chiat, co-founder, Marquee a live music discovery and rewards application. There’s a new buzzword being thrown around by marketing teams. SoLoMo, which stands for Social-Local-Mobile, refers to the integration of social, location-based, and mobile marketing tools into new customer acquisition platforms. Most everyone is familiar with the common SoLoMo platforms like Foursquare and Groupon. What you may not be familiar with is how these tools are strengthening the bond between fans and their favorite artists, venues and events. The fact is SoLoMo is much more than a buzzword, it’s an opportunity for the live music industry and its...
Rick Gazzo's insight:

ASPECT 5) Solomo, is being used on different platforms such as webesites like fouraquare, and groupon.  Solomo, gives consumers a whole new way to connect with services and products.

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FULLTEXT01.pdf

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The world of technology is changing daily.  Consumers, are always looking for an easier, faster way to do their shopping and it is up to the marketers to stay one step ahead.

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FULLTEXT01.pdf

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It was also found that consumers want to feel like they matter.  They like being cut deals and having the option to have their voices heard.

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FULLTEXT01.pdf

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This article shows the relationship consumers would like to have between themselves and businesses.  Mobile phones are the way that businesses are trying to stay as connected as possible.

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How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts | Marketing Aspect 1 Effect of Video | Scoop.it
Advertisers must seize the opportunity to capture and engage potential consumers across mobile devices. With 2014 shaping up to be a banner year for mobile, here's how to equip your paid search and social campaigns to ride the mobile wave.
Rick Gazzo's insight:

Companies such as facebook have even been taking advantage of the mobile app stores.  In 2013, the app store gave facebook an additional 145 million users.

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How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts | Marketing Aspect 1 Effect of Video | Scoop.it
Advertisers must seize the opportunity to capture and engage potential consumers across mobile devices. With 2014 shaping up to be a banner year for mobile, here's how to equip your paid search and social campaigns to ride the mobile wave.
Rick Gazzo's insight:

Google, the most often used search engine on the interent, is taking steps to better align itself in the mobile technology world.  

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Online Video and the Impact It Can Have on Your Marketing

Online Video and the Impact It Can Have on Your Marketing | Marketing Aspect 1 Effect of Video | Scoop.it
Video is making an impact when it comes to your marketing. If you haven't already, it’s time to consider using video to market your business. It doesn’t matter what size business you have, video is an affordable and effective tool that can help you connect with customers and prospects. Learn why video is important, how to generate video ideas and what you need to do to reap the search engine marketing benefit of videos.
Rick Gazzo's insight:

Marketers know all of the ins and outs of making a successful video.  It is becoming a very important skill to have.  Even things such as lighting, location, and quality are taken into consideration when making an advertisement video.

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Online Video and the Impact It Can Have on Your Marketing

Online Video and the Impact It Can Have on Your Marketing | Marketing Aspect 1 Effect of Video | Scoop.it
Video is making an impact when it comes to your marketing. If you haven't already, it’s time to consider using video to market your business. It doesn’t matter what size business you have, video is an affordable and effective tool that can help you connect with customers and prospects. Learn why video is important, how to generate video ideas and what you need to do to reap the search engine marketing benefit of videos.
Rick Gazzo's insight:

Businesses are finally realizing the major effect videos can add to your businesses marketing strategy.  " A human element to your brand, Higher conversation rates, and increased visibility"  all are positive effects that videos bring.

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Video Marketing: Positive Effects on Your World and Company | Social Media Today

Video Marketing: Positive Effects on Your World and Company | Social Media Today | Marketing Aspect 1 Effect of Video | Scoop.it
The technological world today is based on quick, on the go sites. If you’re not finished reading it within 30 seconds, you’re going to put it down for later. And later will probably be reduced to never or thrown in a pile of “When I have time.”
Rick Gazzo's insight:

 

marketers need to be creative with their videos.  They like to make the consumers feel connected to their company.  Eye catching videos that are brief and to the point are ideal.

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SoLoMo and How It Can Help Your Marketing

SoLoMo and How It Can Help Your Marketing | Marketing Aspect 1 Effect of Video | Scoop.it
The convergence of social media, mobile interactivity and geolocation technology has given rise to a new marketing trend: SoLoMo. The name may be a mouthful,...
Rick Gazzo's insight:

ASPECT 6) Solomo operators also want to keep things simple.  Social media caught on because of its simplicity, and solomo operators would like for the same reason to draw in users.

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SoLoMo and How It Can Help Your Marketing

SoLoMo and How It Can Help Your Marketing | Marketing Aspect 1 Effect of Video | Scoop.it
The convergence of social media, mobile interactivity and geolocation technology has given rise to a new marketing trend: SoLoMo. The name may be a mouthful,...
Rick Gazzo's insight:

ASPECT 6) "geolocation" is thought to be marketings next big thing.  This shows where consumers are that use certain products.  This gives marketers an advantage on deciding where to advertise.

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What Is SoLoMo Marketing? And Why It's Time To Start Doing It - hypebot

What Is SoLoMo Marketing? And Why It's Time To Start Doing It - hypebot | Marketing Aspect 1 Effect of Video | Scoop.it
By Brandon Chiat, co-founder, Marquee a live music discovery and rewards application. There’s a new buzzword being thrown around by marketing teams. SoLoMo, which stands for Social-Local-Mobile, refers to the integration of social, location-based, and mobile marketing tools into new customer acquisition platforms. Most everyone is familiar with the common SoLoMo platforms like Foursquare and Groupon. What you may not be familiar with is how these tools are strengthening the bond between fans and their favorite artists, venues and events. The fact is SoLoMo is much more than a buzzword, it’s an opportunity for the live music industry and its...
Rick Gazzo's insight:

ASPECT 5) The local part, is when marketers can track the location that their services most appeal to.  They can then target these areas to try to increase sales.

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What Is SoLoMo Marketing? And Why It's Time To Start Doing It - hypebot

What Is SoLoMo Marketing? And Why It's Time To Start Doing It - hypebot | Marketing Aspect 1 Effect of Video | Scoop.it
By Brandon Chiat, co-founder, Marquee a live music discovery and rewards application. There’s a new buzzword being thrown around by marketing teams. SoLoMo, which stands for Social-Local-Mobile, refers to the integration of social, location-based, and mobile marketing tools into new customer acquisition platforms. Most everyone is familiar with the common SoLoMo platforms like Foursquare and Groupon. What you may not be familiar with is how these tools are strengthening the bond between fans and their favorite artists, venues and events. The fact is SoLoMo is much more than a buzzword, it’s an opportunity for the live music industry and its...
Rick Gazzo's insight:

ASPECT 5) Consumers use websites such as the ones listed above, to give feedback on their own personal  experiences with a service or a product.  Businesses can use this information to better suit what the consumers want from their products. 

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What Is SoLoMo Marketing? And Why It's Time To Start Doing It - hypebot

What Is SoLoMo Marketing? And Why It's Time To Start Doing It - hypebot | Marketing Aspect 1 Effect of Video | Scoop.it
By Brandon Chiat, co-founder, Marquee a live music discovery and rewards application. There’s a new buzzword being thrown around by marketing teams. SoLoMo, which stands for Social-Local-Mobile, refers to the integration of social, location-based, and mobile marketing tools into new customer acquisition platforms. Most everyone is familiar with the common SoLoMo platforms like Foursquare and Groupon. What you may not be familiar with is how these tools are strengthening the bond between fans and their favorite artists, venues and events. The fact is SoLoMo is much more than a buzzword, it’s an opportunity for the live music industry and its...
Rick Gazzo's insight:

ASPECT 5) "solomo" is a new popular phrase being used by marketers.  The meaning is "social, local, and mobile", which all refer to ways that marketers reach people.

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FULLTEXT01.pdf

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Marketers must find ways to make their mobile experience better than others.  It is a very fast, competitive market.

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FULLTEXT01.pdf

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Researches performed a study on 64 articles to try to catch onto the consumer trends.  It is found that mobile users like to shop on mobile sites that are fast and easy to use.

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How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts | Marketing Aspect 1 Effect of Video | Scoop.it
Advertisers must seize the opportunity to capture and engage potential consumers across mobile devices. With 2014 shaping up to be a banner year for mobile, here's how to equip your paid search and social campaigns to ride the mobile wave.
Rick Gazzo's insight:

Trends come and go when it comes to marketing, but it appears that the rise in mobile phone/tablet use is here to stay.  Good marketers need to know what is up and coming, and what is fading out.

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How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts | Marketing Aspect 1 Effect of Video | Scoop.it
Advertisers must seize the opportunity to capture and engage potential consumers across mobile devices. With 2014 shaping up to be a banner year for mobile, here's how to equip your paid search and social campaigns to ride the mobile wave.
Rick Gazzo's insight:

Consumers say that if a business lacks the common information on their website in regards to getting a hold of said business, they would look elsewhere for their needs.  Consumers want to be able to find things easily and quickly.

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How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts | Marketing Aspect 1 Effect of Video | Scoop.it
Advertisers must seize the opportunity to capture and engage potential consumers across mobile devices. With 2014 shaping up to be a banner year for mobile, here's how to equip your paid search and social campaigns to ride the mobile wave.
Rick Gazzo's insight:

" in 2014, more than 1.75 billion consumers will use smartphones."  Mobile devices are being pushed on the consumers more and more and we are accepting it.

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Online Video and the Impact It Can Have on Your Marketing

Online Video and the Impact It Can Have on Your Marketing | Marketing Aspect 1 Effect of Video | Scoop.it
Video is making an impact when it comes to your marketing. If you haven't already, it’s time to consider using video to market your business. It doesn’t matter what size business you have, video is an affordable and effective tool that can help you connect with customers and prospects. Learn why video is important, how to generate video ideas and what you need to do to reap the search engine marketing benefit of videos.
Rick Gazzo's insight:

 " A video is 53 times more likely to generate a first page google ranking"  this shows how effective a video can be. Videos also work fast.  It will start to bring in extra viewers in days.

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Online Video and the Impact It Can Have on Your Marketing

Online Video and the Impact It Can Have on Your Marketing | Marketing Aspect 1 Effect of Video | Scoop.it
Video is making an impact when it comes to your marketing. If you haven't already, it’s time to consider using video to market your business. It doesn’t matter what size business you have, video is an affordable and effective tool that can help you connect with customers and prospects. Learn why video is important, how to generate video ideas and what you need to do to reap the search engine marketing benefit of videos.
Rick Gazzo's insight:

As the internet increasingly becomes a bigger part of our every day lives, marketers are taking full advantage.  They are using Video now as a way to reach their consumers.

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