Marketing Aspect 1- Social Media
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Social media marketing is now central to Super Bowl ads - QR Code Press

Social media marketing is now central to Super Bowl ads - QR Code Press | Marketing Aspect 1- Social Media | Scoop.it
QR Code Press Social media marketing is now central to Super Bowl ads QR Code Press Although it was clear that social media marketing had made a place for itself in the heavily viewed Super Bowl commercials, last year, this year's story made it...
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Casey Doran's comment, February 18, 2014 9:19 AM
Super Bowl commercials have always been an important and effective way for a business to advertise. However, this year more than ever before, social media marketing has played a huge role in these advertisements. They have become even more affective by interacting and "communicating" with the consumers by the use of pre-released commercials and hashtags.
Casey Doran's comment, February 18, 2014 9:23 AM
Jeff Curry, the vice president for North America of Jaguar, says “What people want is to have a real-time engagement with the brand. And that’s the beauty of social media—it allows you to do that.” From his own personal experience, his company has greatly benefitted by having a large team of markets fun twitter, facebook, and google pages to more actively enhance their advertisements, during the Super Bowl in particular.
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A Wider World: Youth, Privacy, and Social Networking Technologies (EDUCAUSE Review) | EDUCAUSE.edu

A Wider World: Youth, Privacy, and Social Networking Technologies (EDUCAUSE Review) | EDUCAUSE.edu | Marketing Aspect 1- Social Media | Scoop.it
EDUCAUSE Review Online
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Casey Doran's comment, February 17, 2014 9:38 AM
It is no new surprise that the world today is changing and growing through technology. According to Lawrence Lessig, a noted American academic and political activist, there are 4 factors of the internet. They are technology, the market, social norms, and the law. All of these facts are directly accociated with the changing social media marketing trends. Each factor affects the marketing world differently. And in particular, social norms through social media are an extremely important way to contact consumers and to find out what they want want how they want it to happen.
Casey Doran's comment, February 17, 2014 9:45 AM
"Technology does indeed create new social norms" New and changing technologies are able to affect peoples' feelings and perspectives on certain topics and even what is acceptable socially. Children who are now exposed to techonology and social media can now see and learn things that are out of their parents control. This makes these technologies a very powerful influence on a young persons life. Rather than simply listening to their parents views, they are now able to think for themselves and develop their own opinions as they transition into adulthood.
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Social Media Increasingly Important for B-to-B Marketers | BtoB ...

Social media is set to become the single most important source of content for IT buyers during decision-making process.
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Casey Doran's comment, February 18, 2014 9:31 AM
Business to Business marketing is often forgotten because it is not directly linked to consumers. Rather than marketing to the puplic, these business want other business to be the ones buying their product. And up until now, the way to do this has been thorough white papers and business initiatives to the companies. However, new research has shown that even the B-to-B market is shifting their focus and now choosing to market through social media.
Casey Doran's comment, February 18, 2014 9:37 AM
Acodring to research, "IT buyers will soon look to social media as the single most important content source to inform their buying decisions." Today, Social Media is reported to be least important source of information that business buyers use. However, it is expected that is two short years these statistics will flip and business will now be looking to various social media before making decisions in the buying process.
Casey Doran's comment, February 19, 2014 9:50 AM
Today, TV is still a major source for large marketing efforts, but we now know that this scene is shifting to Social Media. The problem is that big named companies who are good at TV advertising simply assume their techniques will work on the web, too. This is not true. The marketing approaches for these different medias is vastly different, so for one to succeed in both areas, they need a more than one strategy that will enable them to be successful.
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The New Rules of Marketing and PR

The New Rules of Marketing and PR | Marketing Aspect 1- Social Media | Scoop.it
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
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Casey Doran's comment, February 18, 2014 9:48 AM
Before the Web and social networking sights, the only ways for businesses to market and advertise their products was through expensive advertising (TV, newspaper, radio) or through a third party media source. In those mediums, the the businesses are building a costumer relationship "at" rather than "with" the consumer. However with the use of social media, the public can be more detailed and informed about products along with ineracting and asking questions to be more efficient in getting what they really want.
Casey Doran's comment, February 19, 2014 9:28 AM
The web has not only changed how businesses can market their goods, but also how we respond to them. Before the internet and social media, the ways of marketing had only been through mail, or heard on radio or TV. These are "mass marketing" techniques that are very broad and non specific. Although this might still work for some large scale products and nationally known brands, small businesses with specialized products or niches are usually unsuccessful and ineffective when using this technique. This is why the use of more specialized advertising through technology and the internet has greatly increased the effectiveness of reaching the customers they want along with having to pay much less to do so.
Casey Doran's comment, February 19, 2014 9:37 AM
The ways to advertise products has always been about grabbing the attention of possible customer. When the TV show turns to a commercial, or you're reading an article in a magazine that is next to an ad, most people simply tune it out because they don't want to be bothered. They make these advertisements as bold and attention-grabbing as possible to get a consumer to notice them when in fact they provide very little information or education regarding their product. Today however with the use of the web and various social media, "Web marketing is about delivering useful content at just the precise moment that a buyer needs it." Instead of just being loud and flashy, marketers are aiming to really educate the consumer about their product and explain exactly how it would be useful to them.