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3 Ways to Provide Youtility with Configurators - Business 2 Community

3 Ways to Provide Youtility with Configurators - Business 2 Community | Marketing Apps | Scoop.it
If you’ve been paying attention, you know that focusing on Youtility and marketing apps is going...
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One of my favorite types of marketing apps! 

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B2B marketers...Turn static content into engaging apps (no code needed!)

B2B marketers...Turn static content into engaging apps (no code needed!) | Marketing Apps | Scoop.it
More and more, B2B marketers are starting to focus on developing apps to help them engage customers and prospects. Marketing technology company Ion Interactive said it is here to assist them with the roll out of a platform that marketers can use to design and deploy their own tailored, responsive web marketing apps. The best part?
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ion interactive pivots with a platform for marketing apps - DigitalJournal.com

ion interactive pivots with a platform for marketing apps - DigitalJournal.com | Marketing Apps | Scoop.it
ion interactive pivots with a platform for marketing apps DigitalJournal.com The platform's creative studio lets marketers design stunning responsive web pages and apply rules-based logic, multi-step flows, and animated behaviors to them to craft...
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White Paper: Improving Landing Pages with Marketing Apps

White Paper: Improving Landing Pages with Marketing Apps | Marketing Apps | Scoop.it
The landing page is often your very first digital touchpoint, providing a critical opportunity to meet (or exceed) visitor expectations through easy, enjoyable, useful experiences. The fact that it is so frequently a visitor's first ...
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Book Club: Youtility by Jay Baer

Book Club: Youtility by Jay Baer | Marketing Apps | Scoop.it
Youtility is more than a necessary primer on how to market in today's world. It represents a mindshift for marketers to help, not sell, in order to earn attention and long-term advocacy.
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Native Mobile Apps May Dominate Now, But The Mobile Web Will Endure

Native Mobile Apps May Dominate Now, But The Mobile Web Will Endure | Marketing Apps | Scoop.it
If you’re lucky enough to be a huge brand marketer with unlimited budgets, what I’m about to say probably doesn’t apply to you. You have the good fortune to focus on providing not only a phenomenal mobile website experience, but a great experience in mobile apps, as well. Not or, but and, as it should be. […]
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Building the case for #marketingapps --> "platforms change but the web remains"

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Goodbye, white papers: 'Marketing apps' engage prospects instead of throwing ... - VentureBeat

Goodbye, white papers: 'Marketing apps' engage prospects instead of throwing ... - VentureBeat | Marketing Apps | Scoop.it

Goodbye, white papers: 'Marketing apps' engage prospects instead of throwing ...


Via Jose Montenegro
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White papers? There's an app for that!

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Digital Customer Experiences Take Center Stage At Upcoming Forrester ... - Wall Street Journal

Digital Customer Experiences Take Center Stage At Upcoming Forrester ... - Wall Street Journal | Marketing Apps | Scoop.it
Digital Customer Experiences Take Center Stage At Upcoming Forrester ...
Wall Street Journal
"However, the experience that Chinese consumers are receiving in digital media, either on PC or mobile, is still far behind many mature markets.
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9 New Examples of Youtility and Incredibly Useful Marketing

9 New Examples of Youtility and Incredibly Useful Marketing | Marketing Apps | Scoop.it

Youtility is marketing so useful, people would pay for it. Here are 9 inspirational examples of companies doing it right.I chronicled many examples of companies creating useful marketing in my book, Youtility. Since then, however, there have been dozens of new instances of companies making truly useful marketing. Here are 9 of my favorites: (note: I wrote a version of this post for the Marketo blog).


Via Jeff Domansky
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Jeff Domansky's curator insight, February 17, 2014 2:13 AM

Jay Baer serves up a collection of lessons from 9 great marketing case studies.

Tyler Negus Snidow's curator insight, February 17, 2014 10:45 PM

thanks for sharing @Brian Yanish - MarketingHits.com!  Smiled when I saw this Ikea idea.  I am a big fan of their idea team!  I'm gonna check out this #7 - the Ajax Social Wipe (helps you clean up your social media accounts.  nice!)

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Digital Marketing In The Era Of The Empowered Consumer

Digital Marketing In The Era Of The Empowered Consumer | Marketing Apps | Scoop.it
Even though Brinker's passion is marketing tools he says at the end of the day they are but a means to an end. The real focus is how marketing is changing to deliver a better customer experience with digital technologies, which comes down to the peop...
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Marketing App Examples

Marketing App Examples | Marketing Apps | Scoop.it
It’s much easier to grok marketing apps when you can actually see, touch
and use them. Here’s a selection of examples to stimulate your imagination. (Engaging. Interactive. Effective. #MarketingApps.
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Engaging. Effective. Conversion-focused. Love these examples of "outside of the box" digital marketing experiences!

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9 Engaging Marketing App Ideas [Infographic] | Social Media / SEO ...

9 Engaging Marketing App Ideas [Infographic] | Social Media / SEO ... | Marketing Apps | Scoop.it
See on Scoop.it - Social Media, SEO, Mobile, Digital MarketingYou've made your landing page responsive. You've added Youtility to your digital experience. Now make your content work for you. See on ...
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News Byte Marketing Apps for Marketing Dummies

News Byte Marketing Apps for Marketing Dummies | Marketing Apps | Scoop.it
Ion Interactive attempts to make the latest thing in digital marketing accessible to nontechies.
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Apps: the 'Next Wave' of Digital Marketing #mktgnation14

Apps: the 'Next Wave' of Digital Marketing #mktgnation14 | Marketing Apps | Scoop.it
Customers yearned for more app-like experiences. That's when ion interactive saw the light for its cloud-based landing-page platform: the world is shifting from landing pages that gate content to marketing apps that are content. Marketing apps are, in fact, "the next wave of digital marketing," ion interactive claims. It's why the Boca Raton, Fla., and Cambridge, Mass.-based provider today revises its platform for marketers to include tailored, responsive web marketing  Topic: Digital Marketing.

Via Thomas Faltin
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Is Youtility the Future of Marketing?

Is Youtility the Future of Marketing? | Marketing Apps | Scoop.it
Book Tip: Are you looking for a great book on innovative marketing? This book has been out there since 2012 but... http://t.co/ah3YTD2oMt
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[FREE] The Digital Marketing Landscape Study - Ion Interactive | #TheMarketingTechAlert

[FREE] The Digital Marketing Landscape Study - Ion Interactive | #TheMarketingTechAlert | Marketing Apps | Scoop.it

Download the Demand Metric Digital Marketing Landscape Benchmark Report and discover:

-- >  What’s working now

-- >  What organizations are planning to do in 2014

-- >  The benefits & challenges of creating digital experiences

-- >  How ingenuity & agility play a larger role than budget or company size

-- >  Plus, analyst recommendations for increased brand perception & revenue growth in the new year

 

___________________________________

► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox:  http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).


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marketingIO's curator insight, February 5, 2014 8:06 PM

Quick download, quick read. Worthwhile to review (won't take long).