Marketing and Technology
24 views | +0 today
Follow
 
Rescooped by Canida Marin Pinto from Online Collaboration Tools
onto Marketing and Technology
Scoop.it!

Skype Opens Up Free Video-Conferencing For Up To 10 People on Win, Mac, Xbox


Via Robin Good
Canida Marin Pinto's insight:

It is very interesting

more...
Carlos Rodrigues Cadre's curator insight, September 29, 2014 10:40 AM

adicionar a sua visão ...

Laura Salas's curator insight, November 22, 2015 11:26 AM

This is yet another great tool to take advantage of when collaborating. Not only is it free for up to 10 connections but everyone has access to it and it's easy to use.

Alex's curator insight, August 4, 2016 2:20 AM
Pretty cool! Blrt would work better for short presentation though
Your new post is loading...
Your new post is loading...
Rescooped by Canida Marin Pinto from The MarTech Digest
Scoop.it!

Most innovative marketing automation system ever? Salesformics launches from beta - VentureBeat

Most innovative marketing automation system ever? Salesformics launches from beta - VentureBeat | Marketing and Technology | Scoop.it

Basic/ Digest...

 

The marketing automation system is launching out of beta today, and the company’s press release calls it “as easy to use as a search engine.” That’s because the system, which combines marketing automation and CRM into one package, pretty much is a search engine.

 

Add a lead? Type it in. Search for a lead? Type it in. List contacts, create workflows, add tags, list customers: type it in. Doing anything is based on the search/GX box. Type “London” into the box, and you’ve got all your contacts in that geography. “London leads” gives you all leads in that area; “London customers” gives you all current customers. “Create workflow” brings you to the workflow creation screen, where you can build nurture and drip campaigns with triggers, delays, and actions.

 

Integrating [MAS and CRM] is not exactly new in the small-to-medium-sized business world. ZohoCRM has a similar vision, SalesPilot integrates basic CRM features into its marketing automation tool, as does InfusionSoft, which boasts 21,000 business customers. But it’s not exactly common, either.

 

One feature that’s particularly impressive in the product is how it builds custom workflows visually — and especially how it integrates them into services that you might not expect.

 

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via marketingIO
more...
marketingIO's curator insight, May 7, 2014 9:54 PM

I'm excited about seeing this in action. Here's what's really interesting: its a concept that may be applicable to many different marketing technology applications.

Rescooped by Canida Marin Pinto from The MarTech Digest
Scoop.it!

Social Media Marketing Trends And Best Practices 2014 - infographic - Digital Information World

Social Media Marketing Trends And Best Practices 2014 - infographic - Digital Information World | Marketing and Technology | Scoop.it

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 

 


Via marketingIO
more...
No comment yet.
Rescooped by Canida Marin Pinto from Marketing and Technology
Scoop.it!

New Map of Twitterverse Finds 6 Types of Networks

New Map of Twitterverse Finds 6 Types of Networks | Marketing and Technology | Scoop.it

People tweet about anything and everything, but a new Twitter analysis by a UMD computer scientist shows much of this conversation falls into six distinct patterns or networks.


Via dirkvl
more...
No comment yet.
Rescooped by Canida Marin Pinto from Marketing and Technology
Scoop.it!

There won't be any ads (yet), but Facebook's acquisition of WhatsApp is a marketing play | Opinion | Marketing Week

There won't be any ads (yet), but Facebook's acquisition of WhatsApp is a marketing play | Opinion | Marketing Week | Marketing and Technology | Scoop.it
The deal is all about defence, data and demographics.

Via dirkvl
more...
No comment yet.
Rescooped by Canida Marin Pinto from Marketing and Technology
Scoop.it!

Amazon Launches #AmazonCart to Shop Using Twitter

Amazon Launches #AmazonCart to Shop Using Twitter | Marketing and Technology | Scoop.it

Amazon is today rolling out an interesting new feature called #AmazonCart, which lets you add Amazon products to your shopping basket without leaving Twitt


Via dirkvl
more...
Jana Jess's curator insight, May 6, 2014 7:16 AM

Wow can't wait to try it out!

Rescooped by Canida Marin Pinto from marketingtips
Scoop.it!

Social Media Meets Shopper Marketing « The BzzAgent Beelog

Social Media Meets Shopper Marketing «  The BzzAgent Beelog | Marketing and Technology | Scoop.it

"Social Media Meets Shopper Marketing"


Via Jennifer Parness
more...
No comment yet.
Rescooped by Canida Marin Pinto from TechnologyTour
Scoop.it!

Blogging Innovation » Using Open Innovation in Long-Term Technology Strategy

Blogging Innovation » Using Open Innovation in Long-Term Technology Strategy | Marketing and Technology | Scoop.it

The Blogging Innovation community is home to innovation articles, webinars, videos, training and education - powering successful growth in the innovation management profession (RT @JulianoGimenez Using Open Innovation in Long-Term Technology...


Via Serge de Beer
more...
No comment yet.
Rescooped by Canida Marin Pinto from MarketingHits
Scoop.it!

What a Service Desk Can Do For Your Business

What a Service Desk Can Do For Your Business | Marketing and Technology | Scoop.it
Service desks are becoming more and more common in companies large and small.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Canida Marin Pinto from MarketingHits
Scoop.it!

Everything You Need to Know about Creating an App for Your Business

Everything You Need to Know about Creating an App for Your Business | Marketing and Technology | Scoop.it

Amidst the link building panic and constant talk about SEO and rankings, we still have mobile to think about and work with. While having a mobile presence is incredibly important, more and more companies are beginning to dabble in app creation for their business. This is a creative way to offer another outlet for you to help connect with your audience and offer value. For many companies, this is a way to break ahead of the competition.

Why Creating an App Is Important for Your Business in 2014

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Canida Marin Pinto from Technology and Gadgets
Scoop.it!

Google Project Ara will use new 3D printing method

Google Project Ara will use new 3D printing method | Marketing and Technology | Scoop.it
Google has revealed plans to build its modular Project Ara smartphone with a new 3D printing process that should be able to generate “

Via Tiaan Jonker
Canida Marin Pinto's insight:

its informative

more...
No comment yet.
Rescooped by Canida Marin Pinto from The MarTech Digest
Scoop.it!

A Quick (but Thorough) Guide to YouTube Optimization - Profs

A Quick (but Thorough) Guide to YouTube Optimization - Profs | Marketing and Technology | Scoop.it

Intermediate/ Digest...

 

1. Research keywords

YouTube Keyword Tool: Type in the keyword that best describes the video's theme. On the top right of the query results, select match type "exact" to see how many people are searching for your exact phrase.

 

2. Scout the Competition

To check YouTube for competition, take your selected keywords and do a quick search on YouTube. The number of results is the competition. Obviously, the fewer videos that show up, the better; but anything under 500,000 should be relatively easy to optimize for.

 

3. Name your video file and upload a thumbnail

Text content is king, at least to search engines. Text is what helps search engines determine what words to rank your video for. So, having your keyword in the filename of the video that you upload to YouTube is a good way to include text that is crawlable by search engines.

 

An enticing thumbnail will increase the click-through rate of your video, which leads to more views and ultimately higher ranking. Although you can pick a still shot from the video, I'd recommend uploading a relevant picture with text and colors edited in to make it stand out among the competition.

 

4. Include title, description, and meta tags

The keyword must be in the video title. The maximum character count is 100, but keep the title as concise as possible. The more words you use in addition to the targeted keyword, the harder it will be to rank high for that keyword.

 

5. Enable closed captions

YouTube has a video transcript function to facilitate adding closed captions. Just paste the script in the box, and YouTube will automatically match the script to when the words are being said in the video.

This is a great method for giving the search engine text to crawl; surprisingly, not many YouTubers have taken advantage of it.

 

6. Encourage engagement with calls to action

To stir up conversation in the comments section, you must give people something to talk about. Asking a question, whether in the video, description or annotation, will naturally elicit answers, which could lead to debate among the viewers. Needless to say, the more activity in the comments section, the more important your video is deemed by YouTube.

 

7. Embed your video

For YouTube, the traditional Web backlink does not have the same effect as it does with regular SEO. Instead, try creating inbound links by embedding the video. Of course, you would want to embed your video on your own blog or website; you should also contact influencers in your niche about having your video embedded on their websites.

 

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via marketingIO
more...
marketingIO's curator insight, May 7, 2014 9:01 PM

The best YouTube optimization guide that I've read. You'll want to follow this for each video you have.

Rescooped by Canida Marin Pinto from The MarTech Digest
Scoop.it!

Mandatory Email Authentication and What It Means for Marketers - ClickZ

Mandatory Email Authentication and What It Means for Marketers - ClickZ | Marketing and Technology | Scoop.it

Advanced/ Excerpt...

 

The first (important implication from major ISP changes)  is that if you're sending out your messaging using a From address at a major ISP (especially Yahoo or AOL), you need to stop. You're spoofing those addresses and your email is increasingly going to get bounced. The same applies if you're using any system that purports to send on behalf of someone else, such as many forward-to-a-friend and sharing systems. You can no longer send on behalf of Yahoo or AOL users and the new normal is that you won't be able to send on behalf of anyone else, either.

 

The second is that email is moving to a mandatory authentication model where every email that fails authentication will be bounced or at least bulked. Last year 91.4 percent of non-spam email sent to Gmail was authenticated. Just one year after DMARC's release, more than 60 percent of the world's mailboxes were protected by it. Those numbers are what make it practical for ISPs like Yahoo and AOL to make this change. The remaining 8.6 percent of email is just going to have to get with the program or face the consequences.

 

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via marketingIO
more...
marketingIO's curator insight, May 7, 2014 9:20 PM

It's not impacting B2B marketers, however, you'll want to be aware of these shifts.

Rescooped by Canida Marin Pinto from Marketing and Technology
Scoop.it!

This Report Shows Why Brands Should Embrace Instagram (If They Haven't Already)

This Report Shows Why Brands Should Embrace Instagram (If They Haven't Already) | Marketing and Technology | Scoop.it

A newly released report considers the photo app the best media acquisition of the last five years.


Via dirkvl
more...
No comment yet.
Rescooped by Canida Marin Pinto from Marketing and Technology
Scoop.it!

The Great Unwatched

The Great Unwatched | Marketing and Technology | Scoop.it

Online video ads were supposed to be a marketer’s dream. Instead, many become lost in an unruly maze.


Via dirkvl
Canida Marin Pinto's insight:

Its great

more...
No comment yet.
Rescooped by Canida Marin Pinto from Mobile Technoloy Solutions
Scoop.it!

Augmented reality Mobile Apps Development

Augmented reality Mobile Apps Development | Marketing and Technology | Scoop.it
Software & Application Developers

Via DeviceBee Technologies
more...
No comment yet.
Rescooped by Canida Marin Pinto from TechnologyTalk
Scoop.it!

iPad Screencasting Apps

iPad Screencasting Apps | Marketing and Technology | Scoop.it
A roundup of some of the best iPad screencasting apps for students and teachers to use at school.

Via Timo Ilomäki, Naomi Harm, Elizabeth Sessions
more...
No comment yet.
Rescooped by Canida Marin Pinto from MarketingHits
Scoop.it!

Snapchat adds IM and video calls, but messages will disappear when you leave a conversation

Snapchat adds IM and video calls, but messages will disappear when you leave a conversation | Marketing and Technology | Scoop.it
Snapchat has been somewhat out of the limelight of late, but now the company that rejected a $3 billion offer from Facebook has introduced two new features for its users: private messaging and video calls.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Canida Marin Pinto from MarketingHits
Scoop.it!

A Widespread Security Flaw Allows Hackers to Steal Information from Social Media Logins

A Widespread Security Flaw Allows Hackers to Steal Information from Social Media Logins | Marketing and Technology | Scoop.it
If you use "Log in with Facebook" or other similar options on your favorite sites, read on.

Via TechinBiz, Brian Yanish - MarketingHits.com
more...
malek's comment, May 5, 2014 8:38 AM
Ooops
chanda's curator insight, May 5, 2014 2:07 PM

nice

Rescooped by Canida Marin Pinto from Online Collaboration Tools
Scoop.it!

Skype Opens Up Free Video-Conferencing For Up To 10 People on Win, Mac, Xbox


Via Robin Good
Canida Marin Pinto's insight:

It is very interesting

more...
Carlos Rodrigues Cadre's curator insight, September 29, 2014 10:40 AM

adicionar a sua visão ...

Laura Salas's curator insight, November 22, 2015 11:26 AM

This is yet another great tool to take advantage of when collaborating. Not only is it free for up to 10 connections but everyone has access to it and it's easy to use.

Alex's curator insight, August 4, 2016 2:20 AM
Pretty cool! Blrt would work better for short presentation though