The marketing automation system is launching out of beta today, and the company’s press release calls it “as easy to use as a search engine.” That’s because the system, which combines marketing automation and CRM into one package, pretty much is a search engine.
Add a lead? Type it in. Search for a lead? Type it in. List contacts, create workflows, add tags, list customers: type it in. Doing anything is based on the search/GX box. Type “London” into the box, and you’ve got all your contacts in that geography. “London leads” gives you all leads in that area; “London customers” gives you all current customers. “Create workflow” brings you to the workflow creation screen, where you can build nurture and drip campaigns with triggers, delays, and actions.
Integrating [MAS and CRM] is not exactly new in the small-to-medium-sized business world. ZohoCRM has a similar vision, SalesPilot integrates basic CRM features into its marketing automation tool, as does InfusionSoft, which boasts 21,000 business customers. But it’s not exactly common, either.
One feature that’s particularly impressive in the product is how it builds custom workflows visually — and especially how it integrates them into services that you might not expect.
The Blogging Innovation community is home to innovation articles, webinars, videos, training and education - powering successful growth in the innovation management profession (RT @JulianoGimenez Using Open Innovation in Long-Term Technology...
Amidst the link building panic and constant talk about SEO and rankings, we still have mobile to think about and work with. While having a mobile presence is incredibly important, more and more companies are beginning to dabble in app creation for their business. This is a creative way to offer another outlet for you to help connect with your audience and offer value. For many companies, this is a way to break ahead of the competition.
Why Creating an App Is Important for Your Business in 2014
YouTube Keyword Tool: Type in the keyword that best describes the video's theme. On the top right of the query results, select match type "exact" to see how many people are searching for your exact phrase.
2. Scout the Competition
To check YouTube for competition, take your selected keywords and do a quick search on YouTube. The number of results is the competition. Obviously, the fewer videos that show up, the better; but anything under 500,000 should be relatively easy to optimize for.
3. Name your video file and upload a thumbnail
Text content is king, at least to search engines. Text is what helps search engines determine what words to rank your video for. So, having your keyword in the filename of the video that you upload to YouTube is a good way to include text that is crawlable by search engines.
An enticing thumbnail will increase the click-through rate of your video, which leads to more views and ultimately higher ranking. Although you can pick a still shot from the video, I'd recommend uploading a relevant picture with text and colors edited in to make it stand out among the competition.
4. Include title, description, and meta tags
The keyword must be in the video title. The maximum character count is 100, but keep the title as concise as possible. The more words you use in addition to the targeted keyword, the harder it will be to rank high for that keyword.
5. Enable closed captions
YouTube has a video transcript function to facilitate adding closed captions. Just paste the script in the box, and YouTube will automatically match the script to when the words are being said in the video.
This is a great method for giving the search engine text to crawl; surprisingly, not many YouTubers have taken advantage of it.
6. Encourage engagement with calls to action
To stir up conversation in the comments section, you must give people something to talk about. Asking a question, whether in the video, description or annotation, will naturally elicit answers, which could lead to debate among the viewers. Needless to say, the more activity in the comments section, the more important your video is deemed by YouTube.
7. Embed your video
For YouTube, the traditional Web backlink does not have the same effect as it does with regular SEO. Instead, try creating inbound links by embedding the video. Of course, you would want to embed your video on your own blog or website; you should also contact influencers in your niche about having your video embedded on their websites.
The first (important implication from major ISP changes) is that if you're sending out your messaging using a From address at a major ISP (especially Yahoo or AOL), you need to stop. You're spoofing those addresses and your email is increasingly going to get bounced. The same applies if you're using any system that purports to send on behalf of someone else, such as many forward-to-a-friend and sharing systems. You can no longer send on behalf of Yahoo or AOL users and the new normal is that you won't be able to send on behalf of anyone else, either.
The second is that email is moving to a mandatory authentication model where every email that fails authentication will be bounced or at least bulked. Last year 91.4 percent of non-spam email sent to Gmail was authenticated. Just one year after DMARC's release, more than 60 percent of the world's mailboxes were protected by it. Those numbers are what make it practical for ISPs like Yahoo and AOL to make this change. The remaining 8.6 percent of email is just going to have to get with the program or face the consequences.
Snapchat has been somewhat out of the limelight of late, but now the company that rejected a $3 billion offer from Facebook has introduced two new features for its users: private messaging and video calls.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.