Marketing and Technology
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Marketing and Technology
How does technology feature in marketing practice?
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Nike Has Found A New Way To Use Augmented Reality In Its Stores

The brand has unveiled an AR experience that projects custom designs onto sneakers and makes them viewable to shoppers in real-time.
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How real books have trumped ebooks

How real books have trumped ebooks | Marketing and Technology | Scoop.it
The digital revolution was expected to kill traditional publishing. But print books are ever more beautifully designed and lovingly cherished
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Powerful Illusions: Addressing the Code of Ethics for VR

Powerful Illusions: Addressing the Code of Ethics for VR | Marketing and Technology | Scoop.it
Does VR have a Code of Ethics? In these early stages we're in a position to help define what those things should be and how important they are.
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Procter & Gamble Is Reviewing All Agencies to Promote Better Transparency and Measurement

Procter & Gamble Is Reviewing All Agencies to Promote Better Transparency and Measurement | Marketing and Technology | Scoop.it
Procter & Gamble will review its agencies because the industry lacks uniform standards.
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P&G issues call to arms to ad industry over ‘antiquated’ media buying

P&G issues call to arms to ad industry over ‘antiquated’ media buying | Marketing and Technology | Scoop.it
P&G’s chief brand officer has called for the industry to increase transparency around ad buying and viewability after criticising the "murky" supply chain.
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Browser Fingerprinting Tech Works Across Different Browsers for the First Time

Browser Fingerprinting Tech Works Across Different Browsers for the First Time | Marketing and Technology | Scoop.it
Web browsing just got a little less anonymous: New browser fingerprinting software correctly identifies 99% of online users even if they switch browsers
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How statistics lost their power – and why we should fear what comes next | William Davies

How statistics lost their power – and why we should fear what comes next | William Davies | Marketing and Technology | Scoop.it
The Long Read: The ability of statistics to accurately represent the world is declining. In its wake, a new age of big data controlled by private companies is taking over – and putting democracy in peril
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Fall and redemption: Monitoring and engaging in social media conversations during a crisis 

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Fitness trackers: healthy little helpers or no-good gadgets?

Fitness trackers: healthy little helpers or no-good gadgets? | Marketing and Technology | Scoop.it
Getting in shape? There’s an app for that. Yet, despite the popularity of devices such as the Fitbit – which aid motivation and setting goals – research suggests they’re inefficient, a discrepancy that could even lead to inadvertent overeating
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Are fitness trackers worth the money?

Are fitness trackers worth the money? | Marketing and Technology | Scoop.it
With research finding that phone apps can be as useful as pricey wearables, some may be hopping off the fitness-band-wagon
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Millennials aren’t lazy, they’re workaholics - The Boston Globe

Millennials aren’t lazy, they’re workaholics - The Boston Globe | Marketing and Technology | Scoop.it
The first generation to grow up with smartphones in their hands is even more tied to their jobs than older workers.
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The future of shopping: drones, digital mannequins and leaving without paying

The future of shopping: drones, digital mannequins and leaving without paying | Marketing and Technology | Scoop.it
Amazon’s new stores track what you pick off the shelves and bill your account for it later – and that’s just part of what’s coming in retail
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This is how millennials are choosing holiday destinations and it's seriously depressing

This is how millennials are choosing holiday destinations and it's seriously depressing | Marketing and Technology | Scoop.it
How do you pick your holiday spots? Weather? Value for money? Lack of other tourists? There are various factors at play, but it turns out the most important thing millennials consider when choosing a holiday destination is how Instagrammable it is. A recent study has revealed that two-fifths (40.1 per cent) of millennials choose a travel spot based on its Instagrammability.
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Imagining the Retail Store of the Future

Imagining the Retail Store of the Future | Marketing and Technology | Scoop.it
Will it have robots? No checkout counters? Virtual fitting rooms? Almost anything seems possible.
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Diet Woke: how Pepsi’s ad backfired for Kendall Jenner

Diet Woke: how Pepsi’s ad backfired for Kendall Jenner | Marketing and Technology | Scoop.it
The soda company missed the mark with its protest promo. But will no one think of how it soured the Kardashian brand, too?
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Procter & Gamble chief marketer slams ‘crappy media supply chain’, urges marketers to act

Procter & Gamble has called on the media buying and selling industry to become transparent in the face of "crappy advertising"
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Fake news: is media literacy the answer?

Fake news: is media literacy the answer? | Marketing and Technology | Scoop.it
Growing concerns about ‘fake news’ have led to calls for young people to be taught critical media literacy skills. Yet while media literacy would obviously be useful, it isn’t enough to address the problem. Media educators need to frame the issue more broadly, and join forces with those calling for media reform. My apologies for…
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Can Crowdsourcing Bring About More Creative Ads?

Can Crowdsourcing Bring About More Creative Ads? | Marketing and Technology | Scoop.it
Crowds and creatives have different motivations, writes Oguz Acar, an assistant professor of marketing at City University of London.
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10 brilliant websites you've probably never heard of

10 brilliant websites you've probably never heard of | Marketing and Technology | Scoop.it
One of the best things about the internet is that you can be glued to it all day, every day, and still find remarkable stuff you've never seen before, frequently. Luckily Reddit users have come together to make your life better. They've listed some of the greatest websites out there for frittering your time away. Here's a few examples:
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Fitness Trackers Are Everywhere, but Do They Work?

Fitness Trackers Are Everywhere, but Do They Work? | Marketing and Technology | Scoop.it
We’re the biggest losers when all those counted steps aren’t used for research
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I have owned a Fitbit for one day

I have owned a Fitbit for one day | Marketing and Technology | Scoop.it
Yesterday morning my dad gave me a Fitbit Charge 2. This isn’t as rude as it sounds because I’ve spent the last six months trying to improve my physical fitness (I’m preparing for the worst
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How Google's search algorithm spreads false information with a rightwing bias

How Google's search algorithm spreads false information with a rightwing bias | Marketing and Technology | Scoop.it
Search and autocomplete algorithms prioritize sites with rightwing bias, and far-right groups trick it to boost propaganda and misinformation in search rankings
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