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11 things I've learned from writing 1,000 blog posts

11 things I've learned from writing 1,000 blog posts | Business: Marketing and Social Media, Leadership, etc. | Scoop.it

Great lessons... I’ve now been at Econsultancy for more than 18 months and in that time I’ve written more than 1,000 blog posts. ...However, it quickly became apparent that news is nowhere near as effective in pulling in the readers, and the right sort of readers, as tips and best practice posts. The reason being that you can get news from any number of sources and the very nature of that kind of content means that it has a short shelf life. In contrast, if you write a tips post or investigate an issue in some depth then it continues to be relevant and will keep cropping up in search engines. This 'evergreen content' will pull in traffic for months and even years after it was initially published....


Via Jeff Domansky, Steven Hughes
JoyRR's insight:

Good insights, especially the part about writing quality content that discusses an issue in some depth.

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Jeff Domansky's curator insight, June 1, 2013 3:50 PM

Great lessons for all bloggers from a former journalist.

Susan Kay Daniels's curator insight, July 1, 2013 9:42 PM

1,000 blog posts in 18 months? I think I could learn something from this guy... ;)

 

Warmly,

Susan Daniels

http://goldenstarsocial.com

A Social Media MEGA Resource Center

Tyler Rrokk's curator insight, July 6, 2013 3:13 AM

Maybe it should be 1000 post and 1000 things I learned!

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The Israeli Elections Are a Joke -- and Sometimes, They're Even Funny

The Israeli Elections Are a Joke -- and Sometimes, They're Even Funny | Business: Marketing and Social Media, Leadership, etc. | Scoop.it
The most important element of comedy is timing -- and in Israel, comedy and timing can be friends or they can be foes. No matter how funny the election campaign videos are, we live in a serious, disastrous neighborhood, and sometimes the reality call...
JoyRR's insight:

Maybe our candidates should start using more humor instead of all those "end of days" negative ads. Then again, if they decide to go the humor route, there is always the risk that their funny ads become just as negative and misleading.

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8 Things Truly Outstanding Leaders Do Without Thinking

8 Things Truly Outstanding Leaders Do Without Thinking | Business: Marketing and Social Media, Leadership, etc. | Scoop.it
Once in a while you meet a leader who stands out -- even in a room filled with skilled, experienced, successful people. She isn't just remarkably charismatic. He isn't just remarkably likeable.

You can tell, in an instant, they simply think an...
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Microsoft Working On New Tracking Technology To Replace Cookies

Microsoft Working On New Tracking Technology To Replace Cookies | Business: Marketing and Social Media, Leadership, etc. | Scoop.it
While the third party cookie may not be completely dead yet, companies like Apple, Facebook and Amazon are quickly working on technologies to replace it due to the rise of mobile as the primary device.
JoyRR's insight:

WIdespread web tracking that respects the interests of consumers. Hmm.  Not sure how anything that tracks consumer habits respects their needs.  Having users opt in instead of needing to opt out might be a good start.

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11 things I've learned from writing 1,000 blog posts

11 things I've learned from writing 1,000 blog posts | Business: Marketing and Social Media, Leadership, etc. | Scoop.it

Great lessons... I’ve now been at Econsultancy for more than 18 months and in that time I’ve written more than 1,000 blog posts. ...However, it quickly became apparent that news is nowhere near as effective in pulling in the readers, and the right sort of readers, as tips and best practice posts. The reason being that you can get news from any number of sources and the very nature of that kind of content means that it has a short shelf life. In contrast, if you write a tips post or investigate an issue in some depth then it continues to be relevant and will keep cropping up in search engines. This 'evergreen content' will pull in traffic for months and even years after it was initially published....


Via Jeff Domansky, Steven Hughes
JoyRR's insight:

Good insights, especially the part about writing quality content that discusses an issue in some depth.

more...
Jeff Domansky's curator insight, June 1, 2013 3:50 PM

Great lessons for all bloggers from a former journalist.

Susan Kay Daniels's curator insight, July 1, 2013 9:42 PM

1,000 blog posts in 18 months? I think I could learn something from this guy... ;)

 

Warmly,

Susan Daniels

http://goldenstarsocial.com

A Social Media MEGA Resource Center

Tyler Rrokk's curator insight, July 6, 2013 3:13 AM

Maybe it should be 1000 post and 1000 things I learned!

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Half of Pennsylvanians would rather be represented by a groundhog in Congress

Half of Pennsylvanians would rather be represented by a groundhog in Congress | Business: Marketing and Social Media, Leadership, etc. | Scoop.it
A new poll from Public Policy Polling (PPP) surveyed 1,042 registered voters in Pennsylvania and found that 50 percent of Pennsylvanians believe Punxsutawney Phil "would do a better job than most current members of Congress."
Only 29 percent thought the groundhog wouldn't do better, and 21 percent were "not sure." The survey respondents had more faith in Puxsutawney Phil's Congressional abilities than his weather predictions, too: Only eight percent of those surveyed thought the groundhog seeing
JoyRR's insight:

This is sad.

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The Second-Screen Trend Is Bigger Than Twitter Vs. Facebook

The Second-Screen Trend Is Bigger Than Twitter Vs. Facebook | Business: Marketing and Social Media, Leadership, etc. | Scoop.it
To form an intelligent guess at whether TV partnerships can help Twitter achieve the user and revenue growth it needs, or whether Twitter can help TV broadcasters survive technological disruption, it's first necessary to answer a more basic...
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Things to Avoid Doing on Social Media | The Work at Home Woman

Things to Avoid Doing on Social Media | The Work at Home Woman | Business: Marketing and Social Media, Leadership, etc. | Scoop.it
Even though social media has great potential to be an awesome window to the world, it is often cluttered with gossip, non-interesting, and non-inspiring garbage.
JoyRR's insight:

Alyssa Aldrich is right that social media should be used to share interesting, inspiring, useful info. 

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