Marketing and Social Media for Translation Professionals
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Brands with mobile marketing expertise likely to win - Economic Times

Economic Times Brands with mobile marketing expertise likely to win Economic Times With close to 900 million subscribers, India should by rights have cracked mobile marketing, been a leading source of cutting edge campaigns and who knows, maybe...
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Leveraging Empire Avenue, A Powerful Social Networking Strategy

Leveraging Empire Avenue, A Powerful Social Networking Strategy | Marketing and Social Media for Translation Professionals | Scoop.it
Why Empire Avenue helps build great social networking habits and how it is useful as a social networking strategy.
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When Marketing Automation Can't Help - Pardot

When Marketing Automation Can't Help - Pardot | Marketing and Social Media for Translation Professionals | Scoop.it

Key excerpt...

 

Here are four common ways automation users often fail with outdated process:

Unqualified Database: If marketers have been buying lists or failing to qualify leads, the quality of their database is so low that they have handicapped themselves from the start.

Spamming: Even if marketers have a high quality database, they can still lose leads by using automation to spam instead of tailoring campaigns to the customer journey.

Poor Content: Content is the engine that drives automation, and unfortunately, automation cannot create it for you. Marketers need to have a significant store of content to nurture leads.

No Targeting: Automation can deliver an exceptional experience to users with dynamic content, segmentation, nurturing. If you are not targeting, you’re ignoring biggest benefit.


Via marketingIO
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marketingIO's curator insight, May 31, 2013 10:22 AM

This post validates what we've been saying over and over: marketing automation can make your inefficiencies more efficient at being inefficient. Fix your processes, and THEN lay down MA.


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Amazon.com: The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success eBook: Ken Morris, Robbie Johnson, Mike Ellsworth: Kindle Store

The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success - Kindle edition by Ken Morris, Robbie Johnson, Mike Ellsworth. Download it once and read it on your Kindle device, PC, phones or tablets.
Linda Aizi's insight:

Looking froward to reading the whole book, the first chapter sets a high standard!

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How to Write Sharp and Snappy Blog Posts

How to Write Sharp and Snappy Blog Posts | Marketing and Social Media for Translation Professionals | Scoop.it
I would rather read 20 sharp, snappy blog posts than one long-winded post any day of the week. That's my own personal opinion, of course, but I believe it

Via Mike Ellsworth
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Mike Ellsworth's curator insight, June 6, 2013 10:59 PM

This is a short, sharp, snappy blog post. About same.

 

Via @PhilTorcivia

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Everybody Lies - Kevin Hendzel

Everybody Lies - Kevin Hendzel | Marketing and Social Media for Translation Professionals | Scoop.it
Everybody Lies
Linda Aizi's insight:

"Many translation agencies are even more guilty of these kinds of overreaching, handyman-class absurdities because they not only claim expertise in all subjects but also in “all languages,” a combination that is mathematically impossible. Expansive claims of language expertise on their websites list non-existent languages in text overrun with blatant grammatical errors and obvious misspellings as well as bizarre contradictions (“We are experts in transesophageal echocardiography….and we also do all subjects and languages!”)"

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101 Awesome Marketing Quotes, Revisited [SlideShare]

101 Awesome Marketing Quotes, Revisited [SlideShare] | Marketing and Social Media for Translation Professionals | Scoop.it
Get a dose of inspiration from inbound marketers across the nation. (RT @HubSpot: "Don't build links.
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