Business, Marketing, Social Media, Leadership, etc.
14 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by JoyRR
Scoop.it!

9 Ways to Optimize Emails That'll Make Prospects Read and Respond

9 Ways to Optimize Emails That'll Make Prospects Read and Respond | Business, Marketing, Social Media, Leadership, etc. | Scoop.it
Learn how to craft emails your prospects will actually read.
more...
No comment yet.
Scooped by JoyRR
Scoop.it!

Computer-based personality judgments are mor accurate than those made by human

JoyRR's insight:

“Automated, accurate, and cheap personality assessment tools could affect society in many ways: marketing messages could be tailored to users’ personalities; recruiters could better match candidates with jobs based on their personality; products and services could adjust their behavior to best match their users’ characters and changing moods; and scientists could collect personality data without burdening participants with lengthy questionnaires. Furthermore, in the future, people might abandon their own psychological judgments and rely on computers when making important life decisions, such as choosing activities, career paths, or even romantic partners. It is possible that such data-driven decisions will improve people’s lives.

 

However, knowledge of people’s personalities can also be used to manipulate and influence them (28). Understandably, people might distrust or reject digital technologies after realizing that their government, internet provider, web browser, online social network, or search engine can infer their personal characteristics more accurately than their closest family members. We hope that consumers, technology developers, and policy-makers will tackle those challenges by supporting privacy-protecting laws and technologies, and giving the users full control over their digital footprints.”

more...
No comment yet.
Scooped by JoyRR
Scoop.it!

How Not to Be Misled by Data

How Not to Be Misled by Data | Business, Marketing, Social Media, Leadership, etc. | Scoop.it
Numbers can deceive just as surely as words—so here’s a guide to avoid being led astray.
more...
No comment yet.
Scooped by JoyRR
Scoop.it!

8 Things Truly Outstanding Leaders Do Without Thinking

8 Things Truly Outstanding Leaders Do Without Thinking | Business, Marketing, Social Media, Leadership, etc. | Scoop.it
Once in a while you meet a leader who stands out -- even in a room filled with skilled, experienced, successful people. She isn't just remarkably charismatic. He isn't just remarkably likeable.

You can tell, in an instant, they simply think an...
more...
No comment yet.
Scooped by JoyRR
Scoop.it!

Microsoft Working On New Tracking Technology To Replace Cookies

Microsoft Working On New Tracking Technology To Replace Cookies | Business, Marketing, Social Media, Leadership, etc. | Scoop.it
While the third party cookie may not be completely dead yet, companies like Apple, Facebook and Amazon are quickly working on technologies to replace it due to the rise of mobile as the primary device.
JoyRR's insight:

WIdespread web tracking that respects the interests of consumers. Hmm.  Not sure how anything that tracks consumer habits respects their needs.  Having users opt in instead of needing to opt out might be a good start.

more...
No comment yet.
Rescooped by JoyRR from Beautiful Photography
Scoop.it!

11 things I've learned from writing 1,000 blog posts

11 things I've learned from writing 1,000 blog posts | Business, Marketing, Social Media, Leadership, etc. | Scoop.it

Great lessons... I’ve now been at Econsultancy for more than 18 months and in that time I’ve written more than 1,000 blog posts. ...However, it quickly became apparent that news is nowhere near as effective in pulling in the readers, and the right sort of readers, as tips and best practice posts. The reason being that you can get news from any number of sources and the very nature of that kind of content means that it has a short shelf life. In contrast, if you write a tips post or investigate an issue in some depth then it continues to be relevant and will keep cropping up in search engines. This 'evergreen content' will pull in traffic for months and even years after it was initially published....


Via Jeff Domansky, Steven Hughes
JoyRR's insight:

Good insights, especially the part about writing quality content that discusses an issue in some depth.

more...
Jeff Domansky's curator insight, June 1, 2013 3:50 PM

Great lessons for all bloggers from a former journalist.

Tyler Rrokk's curator insight, July 6, 2013 3:13 AM

Maybe it should be 1000 post and 1000 things I learned!

Scooped by JoyRR
Scoop.it!

Knowledge Stop: Step Up Your Association's Twitter Presence with Cards

Knowledge Stop: Step Up Your Association's Twitter Presence with Cards | Business, Marketing, Social Media, Leadership, etc. | Scoop.it
Twitter cards enhance your tweets. Develop a media-rich experience for members who tweet your content. Just add a few lines of code to your website!
more...
No comment yet.
Scooped by JoyRR
Scoop.it!

Private traits and attributes are predictable fro digital records of human behavior

JoyRR's insight:

FB "likes" can predict personality better than humans can. Analyzing patterns and correlations in user "likes" can help marketers find the most effective way to attract potential customers. But FB is now enabling users to customize their news feeds, because their algorithms do not correctly identify user interest. So is the data there, but not utilized correctly? Is this customization option being implemented to improve user experience or gather additional data on what users like? Probably both.

 

more...
No comment yet.
Scooped by JoyRR
Scoop.it!

The Israeli Elections Are a Joke -- and Sometimes, They're Even Funny

The Israeli Elections Are a Joke -- and Sometimes, They're Even Funny | Business, Marketing, Social Media, Leadership, etc. | Scoop.it
The most important element of comedy is timing -- and in Israel, comedy and timing can be friends or they can be foes. No matter how funny the election campaign videos are, we live in a serious, disastrous neighborhood, and sometimes the reality call...
JoyRR's insight:

Maybe our candidates should start using more humor instead of all those "end of days" negative ads. Then again, if they decide to go the humor route, there is always the risk that their funny ads become just as negative and misleading.

more...
No comment yet.
Scooped by JoyRR
Scoop.it!

The Second-Screen Trend Is Bigger Than Twitter Vs. Facebook

The Second-Screen Trend Is Bigger Than Twitter Vs. Facebook | Business, Marketing, Social Media, Leadership, etc. | Scoop.it
To form an intelligent guess at whether TV partnerships can help Twitter achieve the user and revenue growth it needs, or whether Twitter can help TV broadcasters survive technological disruption, it's first necessary to answer a more basic...
more...
No comment yet.
Scooped by JoyRR
Scoop.it!

Things to Avoid Doing on Social Media | The Work at Home Woman

Things to Avoid Doing on Social Media | The Work at Home Woman | Business, Marketing, Social Media, Leadership, etc. | Scoop.it
Even though social media has great potential to be an awesome window to the world, it is often cluttered with gossip, non-interesting, and non-inspiring garbage.
JoyRR's insight:

Alyssa Aldrich is right that social media should be used to share interesting, inspiring, useful info. 

more...
No comment yet.