“Automated, accurate, and cheap personality assessment tools could affect society in many ways: marketing messages could be tailored to users’ personalities; recruiters could better match candidates with jobs based on their personality; products and services could adjust their behavior to best match their users’ characters and changing moods; and scientists could collect personality data without burdening participants with lengthy questionnaires. Furthermore, in the future, people might abandon their own psychological judgments and rely on computers when making important life decisions, such as choosing activities, career paths, or even romantic partners. It is possible that such data-driven decisions will improve people’s lives.
However, knowledge of people’s personalities can also be used to manipulate and influence them (28). Understandably, people might distrust or reject digital technologies after realizing that their government, internet provider, web browser, online social network, or search engine can infer their personal characteristics more accurately than their closest family members. We hope that consumers, technology developers, and policy-makers will tackle those challenges by supporting privacy-protecting laws and technologies, and giving the users full control over their digital footprints.”
While the third party cookie may not be completely dead yet, companies like Apple, Facebook and Amazon are quickly working on technologies to replace it due to the rise of mobile as the primary device.
WIdespread web tracking that respects the interests of consumers. Hmm. Not sure how anything that tracks consumer habits respects their needs. Having users opt in instead of needing to opt out might be a good start.
Great lessons... I’ve now been at Econsultancy for more than 18 months and in that time I’ve written more than 1,000 blog posts. ...However, it quickly became apparent that news is nowhere near as effective in pulling in the readers, and the right sort of readers, as tips and best practice posts. The reason being that you can get news from any number of sources and the very nature of that kind of content means that it has a short shelf life. In contrast, if you write a tips post or investigate an issue in some depth then it continues to be relevant and will keep cropping up in search engines. This 'evergreen content' will pull in traffic for months and even years after it was initially published....
FB "likes" can predict personality better than humans can. Analyzing patterns and correlations in user "likes" can help marketers find the most effective way to attract potential customers. But FB is now enabling users to customize their news feeds, because their algorithms do not correctly identify user interest. So is the data there, but not utilized correctly? Is this customization option being implemented to improve user experience or gather additional data on what users like? Probably both.
The most important element of comedy is timing -- and in Israel, comedy and timing can be friends or they can be foes. No matter how funny the election campaign videos are, we live in a serious, disastrous neighborhood, and sometimes the reality call...
Maybe our candidates should start using more humor instead of all those "end of days" negative ads. Then again, if they decide to go the humor route, there is always the risk that their funny ads become just as negative and misleading.
To form an intelligent guess at whether TV partnerships can help Twitter achieve the user and revenue growth it needs, or whether Twitter can help TV broadcasters survive technological disruption, it's first necessary to answer a more basic...
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