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Rescooped by Claire England from Demand Generation Through Content Marketing
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How Content Fuels Your Sales Pipeline

How Content Fuels Your Sales Pipeline | Marketing and PR | Scoop.it

Without a doubt, content fuels your sales pipeline. At least it should.
Whether it’s snackable content for easy consumption, or “heavy” content for persuading peeps to buy from you, your content marketing goals should align with the sales pipeline. 


Via Ally Greer
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Ally Greer's curator insight, September 5, 2014 2:20 PM

Content marketing is one of the main parts of maintaining a healthy sales pipeline. Whether you're trying to reach potential customers who haven't yet heard of your brand or those who are just a small nudge away from making the purchase, creating and distributing the right type of content is crucial.


This specific post breaks down the different stages of buyers and the different genres of content that cater successfully to each one. These stages of content can be broken down into three categorizations:


1. Awareness content, like blogposts, social media content, and presentations;


2. Consideration content, like case studies and white papers;


3. Decision content like sales collateral, pricing information and product demos.


Another notably important part of the content marketing aspect of the sales cycle that's pointed out here is post-close content. Even after the deal is sealed, it's important to make sure that the customer is happy and informed on what he/she can be doing to make the most out of your product, as well as leaving the potential for an upsell wide open.


This may sound like a lot of work, and I'm not going to be the one to say that it isn't, but there are many ways to keep the content stream consistent for each of the three aforementioned themes. Getting employees across the organization involved in content marketing is one of them, along with curating third party content to fill in the spaces between content created by your marketing team.


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To start populating your website and feeding your content marketing needs with quality curated content, get a demo of Scoop.it today.

Rescooped by Claire England from Cambridge Marketing Review
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Facebook Launches Call-to-Action Buttons on Business Pages

Facebook Launches Call-to-Action Buttons on Business Pages | Marketing and PR | Scoop.it
Learn about the brand new call-to-action feature for Facebook business Pages.

Via Cambridge Marketing Colleges
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Dan Aldridge's curator insight, December 15, 2014 8:11 AM

The new call-to-action button on Facebook business Pages should be a big help for driving leads from Facebook marketing.

Rescooped by Claire England from Content Marketing & Content Strategy
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8 Content Marketing Trends to Watch Out for in 2015 (Infographic)

8 Content Marketing Trends to Watch Out for in 2015 (Infographic) | Marketing and PR | Scoop.it
By this time, many businesses and digital marketers may have already realized that content marketing is not just some fad that you should do – because everyone else is doing it – but rather a ver…

Via Stefano Principato
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OXY GREY's curator insight, January 28, 6:33 AM

good read !

Mary Romero's curator insight, January 28, 3:36 PM

Get with the times!

Rescooped by Claire England from Stakeholder Engagement
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Infographic: How do you measure content marketing? - The Drum

Infographic: How do you measure content marketing? - The Drum | Marketing and PR | Scoop.it
Infographic: How do you measure content marketing?
The Drum
Content marketing, this Brandpoint infographic suggests, can also inspire consumers to engage and consider you; convert them into leads and sales; and create advocates.

Via Jeonghwa Ryu , 류정화
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Jeonghwa Ryu , 류정화's curator insight, May 12, 2014 5:48 AM

With three-quarters of people not going past the first page on a search engine, it is important to make sure that content drives awareness of a company and the product and services offered.


Content marketing, this Brandpoint infographic suggests, can also inspire consumers to engage and consider you; convert them into leads and sales; and create advocates. And this marketing does not happen solely on the website: 77 per cent of business to consumer companies have reported picking up a new client on Facebook, while 41 per cent on business to business companies said the same.

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A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started | Marketing and PR | Scoop.it
You must find ways to forge relationships with important individuals over time, by building trust and creating opportunities for engagement to happen organically and authentically. Here are nine best practices influencer marketing experts use.
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Rescooped by Claire England from Content Marketing & Content Strategy
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Common Content Marketing Misconceptions

Common Content Marketing Misconceptions | Marketing and PR | Scoop.it

Content marketing has been around for well over a hundred years, but is becoming one of the most used tactics to do everything for businesses; from getting more customers, to improving their search engine rankings. Still, many misconceptions about it exist.


Via Stefano Principato
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Stefano Principato's curator insight, May 24, 2013 5:12 AM

Content marketing is an effective way to grow your business, reputation and customer base while gaining trust and loyalty in the process.

Rescooped by Claire England from Content Marketing & Content Strategy
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Infographic on Content Marketing and Curation

Infographic on Content Marketing and Curation | Marketing and PR | Scoop.it
This infographic by Atomic Reach does a great job of highlighting the effectiveness of content marketing, and how content curation has contributed to the today’s marketing strategy.

Via Geoffrey Laloux, Stefano Principato
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Rescooped by Claire England from Marketing
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How to Collect Email Addresses Like an Internet Marketing Pro

How to Collect Email Addresses Like an Internet Marketing Pro | Marketing and PR | Scoop.it
How valuable would it be to market to visitors of your website after they leave? 7 tactics to optimize permission-based email marketing forms.

Via Mari-Lyn Harris
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Rescooped by Claire England from Emerging Themes in Marketing
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Most Innovative Companies 2013

Most Innovative Companies 2013 | Marketing and PR | Scoop.it
Our annual guide to the state of innovation in our economy featuring the businesses whose innovations are having the greatest impacts across their...

Via Cambridge Marketing Colleges
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Rescooped by Claire England from Cambridge Marketing Review
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A Visual Guide to Twitter

A Visual Guide to Twitter | Marketing and PR | Scoop.it

This infographic provides a visual guide and a brief synopsis of different uses for Twitter.

It includes information about how Twitter can be used as a tool for information, customer service, networking, business management and website management.


Via Lauren Moss, Cambridge Marketing Colleges
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Jim Doyle's curator insight, June 6, 2013 8:45 PM
A Visual Guide to Twitter
Elisabetta Tosi's curator insight, June 11, 2013 4:25 AM

How to use Twitter in your business? here there are some ideas...

Susan Kay Daniels's curator insight, June 24, 2013 9:45 PM

Just what I've been looking for...with all the changes at Twitter, this is a great piece to read for updating my knowledge :)

 

Warmly,

Susan Daniels

http://goldenstarsocial.com

A Social Media MEGA Resource Center

Scooped by Claire England
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Lead Generation Ideas for the B2B Marketer

Lead Generation Ideas for the B2B Marketer | Marketing and PR | Scoop.it
27 lead generation ideas you can use to jump-start your business and generate more sales today.
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Rescooped by Claire England from B2B Lead Generation
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10 Ways to Expand Your Email Marketing Lists

10 Ways to Expand Your Email Marketing Lists | Marketing and PR | Scoop.it
Anyone who does email marketing knows how important it is to update and expand your email marketing list. Here are ten easy ways to do just that.

Via Sales Inside Inc
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Rescooped by Claire England from Content Marketing & Content Strategy
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11 Unusual Visual Content Marketing Tips To Drive A Ton Of Traffic

11 Unusual Visual Content Marketing Tips To Drive A Ton Of Traffic | Marketing and PR | Scoop.it
It’s no secret that social media content has become more and more about visual marketing. Why? Because it plays a significant role in attracting people to your content and accelerates sharing. Do y…

Via Stefano Principato
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Rescooped by Claire England from Content Marketing & Content Strategy
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Why You Should Create Your Own Unique Content

Why You Should Create Your Own Unique Content | Marketing and PR | Scoop.it
Content marketing yields massive returns. Sharing the work of others is good, but here's why writing your own unique content is crucial.

Via Stefano Principato
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Rescooped by Claire England from Content Marketing & Content Strategy
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Best SEO Tools To Audit Your Website For Free

Best SEO Tools To Audit Your Website For Free | Marketing and PR | Scoop.it
Just last week, I wrote about the reasons you want to hire an SEO expert to help with your SEO instead of doing it yourself. While I stand by that set of recommendations, sometimes you just need to g…

Via Stefano Principato
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Rescooped by Claire England from Marketing and PR
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Email Hour By Hour

Email Hour By Hour | Marketing and PR | Scoop.it

What time do your readers normally browse through their inboxes? When are they most likely to open and click? Do they read messages that are more than 12 hours old? GetResponse set out to answer these questions in our latest research on open-and-click times and came up with some interesting conclusions.

This involved analyzing 21 million messages sent from U.S. email accounts during the first quarter of 2012 to determine the top result for the following metrics:

Open time Click-through time Recipients’ top engagement time

The really important finding was that all email messages, no matter what time they were scheduled for, get most opens within the first hour from delivery (up to 23%).

This means that if a message is sent too early (or too late) to top engagement times, it will miss the chance of reaching its maximum results. It simply cannot wait in the inbox for too long. The research confirmed that the subscribers are most engaged with their inbox content during the working hours: Scanning emails is the first thing they do when they start work — 8-10 a.m. Then, their inbox activity goes down, with the lowest results around lunch, and goes up again shortly before leaving work — 3-4 p.m. An interesting thing is that the average click rate also increases around 8 p.m., which might mean that this is the time when recipients read through their messages with more attention.

As the research shows: to achieve best possible results, you should schedule delivery of your email taking into consideration the following:

Emails reach the best results within 1 hour after landing in the inbox. If your recipients are occupied with other activities, they won’t be able to engage while it’s still fresh, and your message will be crowded out by more recent messages To optimize the engagement rates for your message, you should schedule it to hit the inbox no later than 1 hour before the top open times, when its chances of getting noticed are the highest. If your emailing's go to worldwide lists, make sure you use solutions that optimize delivery times in different time zones

 

Source. http://bit.ly/Tr6aq8


Via maxOz, Claire England
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Rescooped by Claire England from Content Marketing & Content Strategy
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19 Apps and Tools To Help You Create Better Content

19 Apps and Tools To Help You Create Better Content | Marketing and PR | Scoop.it

Content is key for any website. Quality content however can seem daunting, is often expensive, and can be cumbersome if you are creating it yourself. Thankfully there are a number of tools and apps out there can can help you create high-quality content.


Via Stefano Principato
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Rescooped by Claire England from Content Marketing & Content Strategy
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Infographic on Content Marketing and Curation

Infographic on Content Marketing and Curation | Marketing and PR | Scoop.it
This infographic by Atomic Reach does a great job of highlighting the effectiveness of content marketing, and how content curation has contributed to the today’s marketing strategy.

Via Geoffrey Laloux, Stefano Principato
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Rescooped by Claire England from Cambridge Marketing Review
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The Top 10 Content Marketing Strategy Lessons from the Last 15 Years

The Top 10 Content Marketing Strategy Lessons from the Last 15 Years | Marketing and PR | Scoop.it
Here are the top 10 lessons we at CMI have learned about content marketing strategy along the way. We hope you find one or two helpful nuggets of wisdom here.

Via Cambridge Marketing Colleges
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Rescooped by Claire England from Marketing
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21 Social Media Marketing Tips From the Pros | Social Media Examiner

21 Social Media Marketing Tips From the Pros | Social Media Examiner | Marketing and PR | Scoop.it
Social media marketing tips: Here's what these social media experts recommend you focus on to successfully market your business on social media.

Via Mari-Lyn Harris
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Rescooped by Claire England from Marketing
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Email Marketing Strategies to Increase Sales

You can do so much with email marketing - inform, advise, educate, engage. But when it comes to selling, make sure you're using these strategies! (Do you know email strategies for increasing sales?

Via Mari-Lyn Harris
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Rescooped by Claire England from Curation-Corner
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Content Marketing The New Branding

Content Marketing The New Branding | Marketing and PR | Scoop.it

What we call "brands" are just promises of an experience ... and content will help you shape that promise.

Branding another name for creating a perception

 

The very essence of brands don’t lie within your brand colors or site design, even though important.

The essence of a brand lies within its meaning.

And words have meaning. Words matter.

 

How does the 'brand' inspire people to generate content? To increase brand audience?

Hopefully inspiring consumers with brand experiences and publishing great content.

Content is currency — something we trade for audience’s attention

That currency becomes more valuable every time it’s shared by someone other than the brand.

Hence it is imperative to create content worth sharing. How it is shared is up to the consumers.

 

Have a look at this Infographic, Content Marketing Media Matrix For Small Businesses,

created by PRWeb, you’ll see an array of content marketing options — each with its own balance of difficulty and value.

 

By Frank Strong.  http://bit.ly/Slb0on

Source. http://bit.ly/QTutJS


Via maxOz
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maxOz's comment, September 26, 2012 9:37 AM
Alessio Thank You xxx
Hussain Al Essa's curator insight, January 12, 2013 4:39 AM

Killer guide to which type of content works for your brand. 

Paula Silva's comment, March 3, 2014 3:24 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
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Lead Generation Ideas for the B2B Marketer

Lead Generation Ideas for the B2B Marketer | Marketing and PR | Scoop.it
27 lead generation ideas you can use to jump-start your business and generate more sales today.
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Rescooped by Claire England from UK Online Lead Generation
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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program | Lead Generation & Lead Nurturing

32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program | Lead Generation & Lead Nurturing | Marketing and PR | Scoop.it
Consider these B2B lead generation steps as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales.

Via Lead Generation UK
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