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Showing Compassion Can Help Employees Learn from Mistakes - Management Tip of the Day - August 14, 2015

Showing Compassion Can Help Employees Learn from Mistakes - Management Tip of the Day - August 14, 2015 | Marketing and Leadership | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
Deborah Holstein's insight:
Compassion and empathy are absolutely appropriate in the workplace and leaders need to demonstrate it with employees when giving feedback and in times of change. Not caring about how people feel is short sighted
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The Rebirth of the CMO

The Rebirth of the CMO | Marketing and Leadership | Scoop.it
“ Digital disruption has breathed new life into the role.”
Deborah Holstein's insight:
It's great to see how digital has helped marketing link its contribution more concretely to business priorities
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Deborah Holstein's curator insight, August 7, 2014 10:40 AM

I really like the point that the new CMO is the "glue" leading organizational change.  It's been my experience that it does tend to be Marketing who is the tip of the spear working all of the different parts of the organization to make change happen.

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A Second Chance to Make the Right Impression - HBR

A Second Chance to Make the Right Impression - HBR | Marketing and Leadership | Scoop.it
Romualdo Faura Years ago a friend of mine, Gordon, interviewed for a position at a prominent university. During his daylong visit to campus, he had lunch with a senior faculty member (let’s call him Bob) who had final say over the hire. After their food arrived, Bob said of his meal, “You know, this is […]
Deborah Holstein's insight:

The transparency illusion is one of the toughest ones to stay mindful of. It is far too easy to believe you're being totally clear and the other person "just doesn't get it"

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The Case for Why Marketing Should Have Its Own Engineers

The Case for Why Marketing Should Have Its Own Engineers | Marketing and Leadership | Scoop.it
Knewton isn’t an easy product to explain. Analyzing hordes of data, it adjusts lesson plans for students in real time across subjects, determines how they learn, and suggests the best way to help them.
Deborah Holstein's insight:
I 100% agree! The "product management" one needs to do to meet marketing's user need driven plus continuous test/learn goals can be very different than traditional product management. A dedicated team with skilled resources who want to work on marketing things is the best thing. But it is unusual...
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All You Need to Know About Marketing in One Simple Sentence

No, really. These 31 words can make your life substantially easier.
Deborah Holstein's insight:

it really is that simple!  who do you want to buy and how will you get them to...

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Even When Women Ask for a Raise, They Don’t Ask for Enough

Even When Women Ask for a Raise, They Don’t Ask for Enough | Marketing and Leadership | Scoop.it
They need to up their expectations.
Deborah Holstein's insight:
It's so true! We fear being perceived as pushy so we stay in "wishy-washy". Good coaching here about dialing it up "3 clicks" to ask for and get what you deserve
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To Create Real Change, Leadership Is More Important Than Authority

To Create Real Change, Leadership Is More Important Than Authority | Marketing and Leadership | Scoop.it
Aspiring young executives dream of climbing the ladder in order to gain more authority. Then they can make things happen and create the change that they believe in. Senior executives, on the other hand, are often frustrated by how little power they actually have.The problem is that while authority can compel action it does little to inspire belief. Only leadership can do that. It’s not enough to get people to do what you want, they have to also want what you want or any change is bound to be short lived.That’s why change management efforts commonly fail. All too often, they are designed to carry out initiatives that come from the top. When you get right down to it, that’s really the just same thing as telling people to do what you want, albeit in slightly more artful way. To make change really happen, it doesn’t need to be managed, but empowered.
Via Kenneth Mikkelsen
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Ivon Prefontaine's curator insight, June 1, 2014 4:59 PM

There is a difference between authoritarian and authority. Authority is about authoring authority in the words and actions. It is artful; whereas authoritarian is about management and technique which are imposed. We give people something which is empowers them rather than engaging them in their work, their calling.

donhornsby's curator insight, June 2, 2014 8:03 AM

(From the article): Control is an illusion and always has been an illusion.  It is a Hobbesian paradox that we cannot enforce change unless change has already occurred.  The lunatics always run the asylum, the best we can do as leaders is empower them to run it right.

 

And that’s why change always requires leadership rather than authority.  Respectable people always prefer incumbency to disruption.  Only misfits are threatened by the status quo.  So if you want to create real change, it is not power and influence that you need, but those who seek to overthrow it.

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The Neurochemistry of Positive Conversations

The Neurochemistry of Positive Conversations | Marketing and Leadership | Scoop.it
And what managers need to know about negative ones.
Deborah Holstein's insight:

Harness the chemistry of conversations

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Why We Fight at Work

Why We Fight at Work | Marketing and Leadership | Scoop.it
Three underlying reasons, and what to do about them.
Deborah Holstein's insight:

Conflict is inevitable, it is exacerbated by the fact that the people in conflict may hold different amounts of power

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Emotions Are Data, Too

Emotions Are Data, Too | Marketing and Leadership | Scoop.it
And they’re not all about us.
Deborah Holstein's insight:

This is very insightful. Effective collaboration has as much to do with emotions among the team members

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The inner workings of the executive brain

The inner workings of the executive brain | Marketing and Leadership | Scoop.it
“New research shows that the best business minds make decisions very differently than we thought.”
Via Dr. Susan Bainbridge
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Lisa McCarthy's curator insight, April 29, 2014 11:35 AM

Most of us assume that when we try to solve problems, we're drawing on the logical parts of our brains. But, in fact, great strategists seem to draw on the emotional and intuitive parts of their brain much more.

Pierre Gauthier's curator insight, April 29, 2014 5:33 PM

This is an excellent summary of research on problem - solving and the brain.  Huge implications for all leaders.  And the role of attention control is undeniable. A good read. 

Tony Brugman (Bright & Company)'s curator insight, June 24, 2014 4:06 PM

Good WSJ article on leadership and decision-making: "Take much of what you know about how  executives make decisions. Now, forget it." New brain research shows most of what we thought we know about executive decision making is wrong

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Here Are All The Quantifiable Reasons You Should Hire More Women

Here Are All The Quantifiable Reasons You Should Hire More Women | Marketing and Leadership | Scoop.it
If the right thing to do wasn't a compelling enough reason, now there are numbers.
Deborah Holstein's insight:

Said differently...learn how to lead manage people who are different from you.

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Deborah Holstein's Marketing Insight: What's our Plan B?

Deborah Holstein's Marketing Insight: What's our Plan B? | Marketing and Leadership | Scoop.it
Marketing programs benefit from identifying a Plan B upfront. It mitigates risks to the business, aligns the team around key metrics and fosters a risk-tolerant, innovative culture
Deborah Holstein's insight:

Always, always have a Plan B!

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How to Project Power in the Workplace

How to Project Power in the Workplace | Marketing and Leadership | Scoop.it
Even if you don't feel like the most powerful person in the room, learning how to act the part can do wonders for your self-confidence.
Deborah Holstein's insight:
Interesting point that everybody - even entrepreneurs need to learn how to work in a hierarchy in order to influence
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Comparing the B2B vs. B2C Marketing Technology Stack & Team

Comparing the B2B vs. B2C Marketing Technology Stack & Team | Marketing and Leadership | Scoop.it
The focus on delivering an ‘ideal’ customer experience is a company-wide initiative, but also one that falls squarely on the shoulders of the marketing team. We recently spoke with marketing leader...
Deborah Holstein's insight:
Interesting view into the marketing tech b2c and b2b teams use. Also interesting the team structures/roles
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The Rebirth of the CMO

The Rebirth of the CMO | Marketing and Leadership | Scoop.it
Digital disruption has breathed new life into the role.
Deborah Holstein's insight:

I really like the point that the new CMO is the "glue" leading organizational change.  It's been my experience that it does tend to be Marketing who is the tip of the spear working all of the different parts of the organization to make change happen.

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Deborah Holstein's curator insight, August 13, 2015 8:16 AM
It's great to see how digital has helped marketing link its contribution more concretely to business priorities
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Why Marketing Needs More Introverts

Why Marketing Needs More Introverts | Marketing and Leadership | Scoop.it
Three trends are driving demand for marketers who listen more than they talk.
Deborah Holstein's insight:

You can't know how to engage your target unless you start by listening! 

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Stop Hiring and Start Attracting Talent

Stop Hiring and Start Attracting Talent | Marketing and Leadership | Scoop.it
Building a great team starts with being a great leader.
Deborah Holstein's insight:
Careers are long! The good, really good people you find and hire who then get promoted or leave will stay in your circle.
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What Makes a CMO Powerful

What Makes a CMO Powerful | Marketing and Leadership | Scoop.it
At the right kind of firm, the position is invaluable.
Deborah Holstein's insight:
Another point to underscore how powerful it can be when marketing and sales are aligned...be it under the cmo or just a collaborative relationship between sales and marketing functiins
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Building Smarter Teams

Building Smarter Teams | Marketing and Leadership | Scoop.it
What if you could measure the intelligence of a group? What if you could predict which committees, assigned to design a horse, would end up with a camel, versus which would develop a thoroughbred - or a racecar?
Via Kenneth Mikkelsen
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Why Smart People Struggle with Strategy

Why Smart People Struggle with Strategy | Marketing and Leadership | Scoop.it
Because there’s no right answer.
Deborah Holstein's insight:

I guess I'm not smart bc it's been most frustrating for me when my execs only want incremental adjustments and can't handle the uncertainty of strategy which involves picking one path among many...

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Are You Ready to Lose Control?

Are You Ready to Lose Control? | Marketing and Leadership | Scoop.it
It may be the best way to improve your organization’s performance.
Deborah Holstein's insight:

everyone values order, but few of us want to be controlled

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Theory of Flow by Mihaly Csikszentmihalyi - MBA Knowledge Base

Theory of Flow by Mihaly Csikszentmihalyi - MBA Knowledge Base | Marketing and Leadership | Scoop.it
“ The theory of flow was developed by Hungarian psychologist Mihaly Csikszentmihalyi, as described in his book, Flow: The Psychology of Optimal Experience.”
Via Abey Francis
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Abey Francis's curator insight, April 20, 2014 5:46 AM

Flow tends to occur when a person faces a clear set of goals that require appropriate responses. It is easy to enter flow in games such as chess, tennis, or poker, because they have goals and rules that make it possible for the player to act without questioning what should be done, and how. For the duration of the game the player lives in a self-contained universe where everything is black and white. The same clarity of goals is present if you perform a religious ritual, play a musical piece, weave a rug, write a computer program, climb a mountain, or perform surgery. In contrast to normal life, these "flow activities" allow a person to focus on goals that are clear and compatible, and provide immediate feedback.

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The 5 Things a Marketer Should Never Do, and The Top 12 Marketing Technology Articles Curated Friday, 4/18/14

The 5 Things a Marketer Should Never Do, and The Top 12 Marketing Technology Articles Curated Friday, 4/18/14 | Marketing and Leadership | Scoop.it
Not testing. Everything needs to be tested, either A/B or MVT, so that you can arrive at the best answer quickly. The technology is there, thus ending the incessant rhetoric. Not optimizing. Just as everything needs to be tested, everything needs to be optimized. Every single thing: landing page, emails, written pieces, video, slides…everything. If it’s for public consumption, then it needs to be optimized. Not learning the soft stuff. Ranging from your competition to your vertical to your profession. It’s an absolute must to constantly be atop your part of the universe: not only is ignorance not bliss, it kills. Hey: read the Marketing Technology Alert every day (subscribe to receive the daily edition via email). Not learning the hard core stuff. The nitty-friggin-gritty. Dive head first into a marketing automation platform. Build out a SFDC instance. Get neck deep in integration. Really (really) understand analytics. You can’t effectively communicate with peers, supervise staff or manage partners if you don’t have the background. Walk the walk, and don’t look or sound like a horse’s ass. Not expressing. Blog, tweet, post. Just write. And not asinine dreck, e.g., I’m sick of my boss BS. Substantive stuff that is justifiable and of interest to others in your industry. You’ve got insight: get it out there. Marketing Technology…NOW! Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here. Today’s curated articles collected for your quick review:-- > New marketing automation rankings: Enterprise usability still sucks - VentureBeat http://sco.lt/8m7e0v-- > Digital marketing is now reappropriating the sales budget - Chief Marketing Technologist http://sco.lt/6B2HhJ-- > Customer Experience Matrix: Matching Marketing Technology to Business Strategy: A Starting Framework http://sco.lt/4svHHd-- > Using Neuroscience to Design a Better Blog - KISSmetrics http://sco.lt/72Bfnt-- > Very, Very Best Social Plugins for WordPress - 'Net Features - Website Magazine http://sco.lt/8rIH2X-- > 7 Dead Simple Ways To Make Your Own GIFs - Fast Company http://sco.lt/87kToH-- > Brands Can Now Turn Google+ Posts Into Interactive Display Ads - Marketing Land http://sco.lt/93nRuT-- > Marketing Research Chart: How are marketing departments allocating budgets? - Sherpa http://sco.lt/8JoQq1-- > Marketers Embrace, But Still Struggle With, Content Marketing - Demand Gen Report http://sco.lt/9BX1Cj-- > Infographic: Everything you need to know about Facebook's new image dimensions - The Hub http://sco.lt/6NAuYb-- > Infographic: Search versus Social Advertising - The Drum http://sco.lt/8qFjsH See ALL Top Curated Marketing Technology Articles here.___________________________________► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Via marketingIO
Deborah Holstein's insight:
Great summary
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Why Your Analytics are Failing You

Why Your Analytics are Failing You | Marketing and Leadership | Scoop.it
Companies with mediocre returns use big data and analytics for decision support; successful firms use them to support behavior change.
Deborah Holstein's insight:

This is the difference between having data and having insights. Insights spur action.

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