Marketing and Digital Communication

At last count, Twitter had half a billion registered users who together generate some 175 million tweets a day. New accounts are being added at a rate of 11 per second.

Just how valuable are these proliferating 140-character messages?

The Researchers discovered some usefull tips for keeping your followers engaged:  http://bit.ly/HTjvD4 ;

Be clear, not cryptic or insidery.

Don’t overuse hashtags, and don’t retweet one-on-one conversations

"The key is to be aware of one’s audience and how different people’s values may differ,” says Paul André, one of the researchers.

Download here - http://bit.ly/HVWWyb ;

***** Boy if I could bottle Michele (maxOz) up I would rule the world. Here is another great, helpful scoop from one of the best curators I know. Marty

Business social networking is set to grow five fold in China with the number of users tipped to reach 100 million by 2013, according to data from Tianji.

Infographics of social networks from 1960 to 2012. 

Robin Good: According to Klout there are at least 16 different types of online influencers, ranging from those who love to actively share and participate, to those who more quitely like to explore, observe and report.  

The Klout Influence Matrix identifies these specific 16 types:

Chill, the video sharing and discovery site, has just introduced a new feature that allows anyone to clip and share, on a Pinterest-like thematic board, all of the video clips he finds on the web.

The new Chill bookmarklet works very much like the Pinterest one. When you click it, a page shows you all of the video clips found in that page and offers you to clip and "post" the one you want, with your comments. 

It's as easy as that.

The generated "curated" Chill video boards are easy to scan and browse, though, in my view, a great boon would be the ability to check a few of those videos and to click a play button that plays them full screen back to back. This way I have the best of curated content, my own selection, and the final lay-back and watch gratification option. 

Very promising. 

Go try it out now: http://chill.com/bookmarklet 

Robin Good: Here is a handy short guide to nine free infographic creation tools that can be utilized to create enticing visuals, word charts and data-based infographics without having special technical skills.

Useful. 8/10

Check them all out: http://www.infographicsarchive.com/create-infographics-and-data-visualization/ ;

(Unearted by Andres Taborga)

Digital marketing infographics that are actually worth your click, your printer ink, and your attention. No aspirin necessary.

An infographic that lays out the inbound marketing methodology, step by step.

By Corey Eridon

A detailed timeline Infographic featuring the history of marketing from 1450 to 2012.

Ever since people have had something to sell, we’ve been marketing. But the effectiveness of those marketing methods have waxed and waned over thousands of years, and as consumers and their technologies advanced at a more and more rapid pace, marketers have had to change their game.

At one time, cutting edge technology was limited to just a small segment of the population – and these advancements were slowly rolled out to the masses over decades (and even centuries!). Now, adoption rates are faster than the speed of light and more widespread than ever – and it’s putting control back in the hands of consumers. It’s up to marketers to keep pace in this cluttered, fast-paced world if they want their message heard. Through the lens of marketing history, watch how marketers are succeeding.

Take a look at how technology has changed the way marketers do their jobs, how consumers have responded (not always so favorably), and let us know where you think the future of marketing lies. As always, feel free to share and embed at your leisure!

Check out the Resources

This infographic has been put together by Ross Dawson, it's very straightforward and definitely makes its point.

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"