Marketing and Digital Communication
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“Living in a digital world”
Curated by PatriAnnaD
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Created Nov 17, 2011
Created by PatriAnnaD
Updated May 9
Posts 44
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www.interactivadigital.com - May 9, 11:47 AM

Facebook apoya la donación de órganos

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www.entwinedigital.com - May 5, 6:26 AM

5 Steps to Evaluating Social Media ROI

Touchpoint Optimization Strategy a 5-step process that tracks conversion and ROI from a one way touchpoint to action point in customer relationship lifecycle.


Via AnnaGenis
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hbr.org - April 21, 1:32 PM

What Makes a Great Tweet?

At last count, Twitter had half a billion registered users who together generate some 175 million tweets a day. New accounts are being added at a rate of 11 per second.

Just how valuable are these proliferating 140-character messages?

 

The Researchers discovered some usefull tips for keeping your followers engaged:  http://bit.ly/HTjvD4 ;

Be clear, not cryptic or insidery.

 

Don’t overuse hashtags, and don’t retweet one-on-one conversations

"The key is to be aware of one’s audience and how different people’s values may differ,” says Paul André, one of the researchers.

Download here - http://bit.ly/HVWWyb ;

***** Boy if I could bottle Michele (maxOz) up I would rule the world. Here is another great, helpful scoop from one of the best curators I know. Marty


Via maxOz, Debra Askanase, donhornsby, Martin (Marty) Smith
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www.ninjamarketing.it - April 17, 1:48 PM

Social Media Marketing: i dati nel report 2012 possono aiutarti a scegliere la tua nicchia online

Dall'articolo originale: "è uscito in questi giorni il quarto studio annuale del Social Media Examiner sull'utilizzo del Social Media Marketing nelle imprese (...).

 

Francesco Campa: il report in questione ci offre una panoramica sulla situazione del settore 2.0

 

Il report riguarda uno studio condotto da Michael Stelzner (founder di Social Media Examiner) che ha coinvolto oltre 3.800 marketer...

 

...i quali hanno rivelato il loro modo di utilizzare i social media e le attività su cui maggiormente si concentrano, quanto tempo vi dedicano e quali risultato ottengono.

 

Lo studio interessato ha messo in evidenza quali sono le 10 domande legate ai social media, tratte dall'articolo originale, a cui i marketer desiderano una risposta:

 

- Come posso misurare l’effetto del social media marketing sul mio business?

 

- Come faccio a trovare il mio target di riferimento attraverso i social media?

 

- Quali sono i metodi migliori per coinvolgere il mio pubblico?

 

- Come si fa a vendere con in social media?

 

- Come posso usare al meglio il mio tempo per massimizzare i risultati del social media marketing?

 

- Come faccio a creare una strategia di social media marketing?

 

- Quali tattiche di social media sono più efficaci?

 

- Quali sono i migliori strumenti di gestione dei social media?

 

- Come devo utilizzare le diverse piattaforme di social media?

 

- Come faccio a selezionare le giuste piattaforme di social media per la mia azienda?

 

Ecco che da queste 1o domande è possibile ricavare o prendere spunto per individuare la tua nicchia di mercato su cui costruire un business online.

 

Laddove vi sono domande esiste solitamente un'esigenza o si cerca una risposta ad un problema specifico.

 

Ma da ognuna di queste 10 domande è possibile anche realizzare dei contenuti di valore su un certo argomento da offrire ai propri fans/sostenitori: questo non farà altro che aumentare il seguito e far apprezzare ciò che si fa.

 

Trovo l'articolo completo qui: http://bit.ly/HWiRnq.

 


Via Francesco Campa
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www.socialmediaexaminer.com - April 6, 4:33 AM

2012 Social Media Marketing Industry Report

Are you wondering how your peers are using social media? Wondering if you should focus on Google+ or Pinterest?

 

Marty Smith: How are marketers using social media? More and more as it turns out. The Social Media Examiner just released its yearly state of social media marketing report with these findings:

 

Major Findings


Measurement and targeting are top areas marketers want to master: Forty percent of all social media marketers want to know how to measure the return on investment (ROI) of social media and find customers and prospects.
  Video marketing holds the top spot for future plans: A significant 76% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in for 2012.
  Marketers seek to learn more about Google+: While only 40% of marketers are using Google+, 70% of marketers want to learn more about it and 67% plan on increasing Google+ activities.
  Top three benefits of social media marketing: The number-one benefit of social media marketing is generating more business exposure (reported 85% of marketers), followed by increasing traffic (69%) and providing marketplace insight (65%).
  Top five social media networks/tools for marketers: Facebook, Twitter, LinkedIn, blogs and YouTube were the top five social media tools used by marketers, in that order.
  Social media marketing still takes a lot of time: The majority of marketers (59%) are using social media for 6 hours or more each week, and a third (33%) invest 11 or more hours weekly.
  Social media outsourcing underutilized: Only 30% of businesses are outsourcing some portion of their social media marketing, only a slight increase from 28% in 2011.

Full report download: http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2012.pdf

http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/  ;
Via Martin (Marty) Smith, Robin Good
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thenextweb.com - April 2, 8:02 AM

Business social networks tipped to grow 500% in China by 2013 [Infographic]

Business social networking is set to grow five fold in China with the number of users tipped to reach 100 million by 2013, according to data from Tianji.



Via Jonha Revesencio
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www.carlomazzocco.com - March 28, 8:07 AM

Cosa è Scoop.it e Come Può Aiutare La Tua Brand Reputation

Scoop.it è una fenomenale piattaforma per il content marketing, che ti dà la possibilità di raccogliere e condividere online materiali rilevanti per le persone interessate all’ambito di attività della tua azienda...


Via Carlo Mazzocco
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www.pinerly.com - March 27, 11:38 AM

Pinerly - your Pinterest friendly marketing dashboard

Maybe a tool that will help us to manage Pinterest... I look forward and I have subscribed... it's free... :) [note mg]

 

The easiest way to follow/unfollow pinners, view popular pins, schedule pins, and get statistics to know how to reach a larger audience. We help optimize your marketing strategies so that you can focus on your content.

 

Read more: http://www.pinerly.com/i/48jbb


Via Martin Gysler
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socialtimes.com - March 24, 11:27 AM

The Ultimate Time Machine: Social Media from 1960 – 2012 [Infographic] - SocialTimes

Infographics of social networks from 1960 to 2012. 


Via Jonha Revesencio
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www.slideshare.net - March 5, 5:16 PM

Presenting Like The Artist

Silent movies are the essence of visual storytelling. Let "The Artist" inspire your next presentation. If you have not seen this movie yet, go and see it !
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socialmediatoday.com - February 20, 3:56 PM

What Kind of Online Influencer Are You? The Klout Influence Matrix

Robin Good: According to Klout there are at least 16 different types of online influencers, ranging from those who love to actively share and participate, to those who more quitely like to explore, observe and report.  

 

The Klout Influence Matrix identifies these specific 16 types:

Curator Broadcaster Syndicator  Feeder Tastemaker Celebrity Thought Leader Pundit Dabbler Conversationalist Observer Explorer Socializer Networker Activist Specialist

 

Source: Klout.com Full image matrix: http://www.jkspeaks.com/wordpress/wp-content/uploads/2011/10/klout-influence-matrix2.jpg 

   As in my case, you may likely feel that you belong in more than one of these categories.
  What matters is your ability to develop greater sensitivity for the differences that make up these profiles and to cull more attentively those that you feel are closer to your character and objectives.
  Check also Lisa Barone, co-founder of the firm Outspoken Media (New York), who in contrast, proposes a simpler list in Small Business Trends: The Five Types of Influencers On The Web.

Interesting. 8/10
(Thanks to Raymond Morin) 
Via Robin Good
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www.youtube.com - February 17, 5:41 AM

Curate Your Own Video Board: Chill Is The New Pinterest for Video

Chill, the video sharing and discovery site, has just introduced a new feature that allows anyone to clip and share, on a Pinterest-like thematic board, all of the video clips he finds on the web.

 

The new Chill bookmarklet works very much like the Pinterest one. When you click it, a page shows you all of the video clips found in that page and offers you to clip and "post" the one you want, with your comments. 

 

It's as easy as that.

 

The generated "curated" Chill video boards are easy to scan and browse, though, in my view, a great boon would be the ability to check a few of those videos and to click a play button that plays them full screen back to back. This way I have the best of curated content, my own selection, and the final lay-back and watch gratification option. 

 

Very promising. 

 

Go try it out now: http://chill.com/bookmarklet 


Via Robin Good
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www.smartinsights.com - February 14, 3:28 PM

12 Ideas for Marketing using Pinterest - Smart Insights Digital Marketing Advice

12 Ideas for Marketing using #Pinterest http://t.co/43nyMg5i


Via Rami Kantari
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marketisimo.blogspot.fr - May 8, 10:54 AM

Marketísimo: Investigación de mercado en los “social media”

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www.slideshare.net - April 26, 5:37 AM

(R)ETAIL (R)EVOLUTION

trendwatching.com's May 2012 Trend Briefing features (R)ETAIL (R)EVOLUTION: how e-commerce is transforming ALL shopping behavior. Both on and offline.
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www.coolinfographics.com - April 21, 1:16 PM

The Mobile Advantage [INFOGRAPHIC]

Nuance Communications has released a new infographic, The Mobile Advantage, sharing the results of their own mobile consumer preference research. Designed by InfoNewt, this infographic design tells the story of how important mobile apps are to brands.

 

If you’re a consumer-facing organization hoping to use mobile to build a strong, long-lasting relationship with your customers, there’s some good news! A new survey shows that smartphone owners are increasingly downloading not just games but customer service apps - especially from their mobile carrier, bank and favorite retailers. In fact, 84% of consumers surveyed generally prefer to use a company’s mobile app for routine inquiries (checking balance, check flight status, etc.) rather than calling the company on the phone.

 

As a B2B communication tool, this infographic does a great job sharing the key findings from the research statistics. Since Nuance performed the research behind how apps form positive customer service experiences for customers, the infographic is a good tool to share that unique knowledge with their customers.


Via Jonha Revesencio
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www.infographicsarchive.com - April 6, 4:52 AM

Infographic Builders: 9 Free Tools To Create Great Visual Charts

Robin Good: Here is a handy short guide to nine free infographic creation tools that can be utilized to create enticing visuals, word charts and data-based infographics without having special technical skills.

 

Useful. 8/10

 

Check them all out: http://www.infographicsarchive.com/create-infographics-and-data-visualization/ ;

 

(Unearted by Andres Taborga)


Via Robin Good
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www.slideshare.net - April 3, 7:15 AM

Insights into Mobile Telecoms in Africa

A curated presentation of stats, data, graphs, analysis and insights on the mobile telecoms sector in Africa

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www.slideshare.net - March 30, 10:50 AM

Estudio: Los supermercados en Social Media y buscadores

Estudio independiente del sector distribución alimentario, elaborado por Internet República.
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www.slideshare.net - March 27, 6:45 PM

10 Creative Uses of Pinterest for Business

Pinterest isn't just for personal use. It's a great way to promote your business too.
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nowsourcing.com - March 27, 7:49 AM

How Social is B2B?

NowSourcing: Infographics and changing the world through social media.

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engage.tmgcustommedia.com - March 19, 7:13 AM

10 Digital Marketing Infographics to Bookmark, Print Out or Stare at For a While

Digital marketing infographics that are actually worth your click, your printer ink, and your attention. No aspirin necessary.

Via Jonha Revesencio
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blog.hubspot.com - February 23, 3:55 AM

How Inbound Marketing Works, From Start to Finish [INFOGRAPHIC]

An infographic that lays out the inbound marketing methodology, step by step.


Via Jonha Revesencio
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blog.hubspot.com - February 19, 5:27 AM

The History of Marketing: An Exhaustive Timeline #Infographic

By Corey Eridon

 

A detailed timeline Infographic featuring the history of marketing from 1450 to 2012.

 

Ever since people have had something to sell, we’ve been marketing. But the effectiveness of those marketing methods have waxed and waned over thousands of years, and as consumers and their technologies advanced at a more and more rapid pace, marketers have had to change their game.

 

At one time, cutting edge technology was limited to just a small segment of the population – and these advancements were slowly rolled out to the masses over decades (and even centuries!). Now, adoption rates are faster than the speed of light and more widespread than ever – and it’s putting control back in the hands of consumers. It’s up to marketers to keep pace in this cluttered, fast-paced world if they want their message heard. Through the lens of marketing history, watch how marketers are succeeding.

 

Take a look at how technology has changed the way marketers do their jobs, how consumers have responded (not always so favorably), and let us know where you think the future of marketing lies. As always, feel free to share and embed at your leisure!

 

Check out the Resources


Via maxOz, Jimun Gimm
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rossdawson.com - February 15, 4:46 AM

How to Be Successful in a Connected World [Infographic]

This infographic has been put together by Ross Dawson, it's very straightforward and definitely makes its point.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Via janlgordon
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