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Content Marketing 2.0: How To Cut Through The Clutter When Everyone's A Media Producer

Content Marketing 2.0: How To Cut Through The Clutter When Everyone's A Media Producer | Marketing and Creative Services | Scoop.it
By Dorie Clark Since the mid-2000s, we’ve been hearing that content marketing – drawing customers to you through the creation of blogs, podcasts, videos, and more – is the secret to cutting through the oppressively noisy media landscape.
Wendy Flanagan's insight:

Finally, content marketing talks about differentiation and BRANDING. Great ideas from Joe Pulizzi @JoePulizzi 

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John Mackey of Whole Foods on Hiring Leaders

John Mackey of Whole Foods on Hiring Leaders | Marketing and Creative Services | Scoop.it
He used to be impressed by people who were articulate. Not anymore.
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The Traps of ‘optimizing’ by Lead Source

The Traps of ‘optimizing’ by Lead Source | Marketing and Creative Services | Scoop.it
Don't fall into the trap of optimizing by Lead Source by Cost Per Lead. Look more broadly across the output to have the full picture.
Wendy Flanagan's insight:

This is a widespread issue. Focusing on the least expensive lead sources can leave more expensive, and better converting sources overlooked.

 

Also, what is the duration of a customer culled from one channel vs another? For example: Web hosting companies selling B2B and B2C might find consumers drop more rapidly as the hosting environment is too technical to navigate, or fill call center lines requiring rapid scaling (operational expense) to handle volume.

 

Additionally, constant honing to the least expensive lead source can overlook changing audience behaviors (i.e.: Leads came from Facebook this week, Instagram the next).

 

Finally, true cost of lead is often not assessed in terms of internal resources (salary and time allocation) when compared to outsourced services. For example: What volume of marketing materials does the internal team produce and how effective is it vs utilizing an agency for the same materials?

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Introducing Your New SlideShare Homepage

Introducing Your New SlideShare Homepage | Marketing and Creative Services | Scoop.it
Everyday, we are looking for ways to make it easier for you to discover and share content on SlideShare.
Wendy Flanagan's insight:

Time for your #presentations to focus on #design - SlideShare Homepage gets a makeover that lets #creativity shine.

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Online Shopping Trends 2013: Most Popular Categories, Top Purchase Drivers

Online Shopping Trends 2013: Most Popular Categories, Top Purchase Drivers | Marketing and Creative Services | Scoop.it
More than half (62%) of US consumers with Internet access now shop online at least once a month, and just 1% say they never shop online, according to a recent report by Walker Sands.
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Rescooped by Wendy Flanagan from Integrated Marketing Communications | IMC
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Pinterest and Interest Tracking | Social Media Today

Pinterest and Interest Tracking | Social Media Today | Marketing and Creative Services | Scoop.it

It’s crucial for brands to understand whether their time spent on any social network is generating results. The number of followers you have is important, but it shouldn’t be the final arbiter of your Pinterest content strategy.

 

Consistently measuring your activity on the platform will help you identify the types of content that resonate the most with your target audience. It will also help you increase visits to your website, and generate leads and sales.How to gain access to your Pinterest account’s analytics

 

Complete instructions — including a video walk-through — for setting up Pinterest for Business and tapping your analytics can be found in my post, Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing.

 

Pinterest metrics that brand marketers should monitor

 

You need to determine which of the Pinterest metrics below are most important to you given your marketing objectives. There are many tools available that enable you to track some or all of these metrics, including Google Analytics, Pinalytics, Cyfe, ShareRoot, Curalate, PinReach, and WordPress app WP Pinner. Keep the infographic below on hand to help you get going....


Via Jeff Domansky, IMCyclopedia.com
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Jeff Domansky's curator insight, August 13, 2013 2:15 PM

Pam Dyer shares the perfect Pinterest guide to metrics and ROI. Recommended reading for PR, marketing and content marketing pros.

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Using Remarketing Campaigns in College and University Recruitment | EDUniverse

Using Remarketing Campaigns in College and University Recruitment | EDUniverse | Marketing and Creative Services | Scoop.it
Wendy Flanagan's insight:

Talk to a pro @retargeter 

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This new search engine is being called 'the Google of social media' - Digital Trends

This new search engine is being called 'the Google of social media' - Digital Trends | Marketing and Creative Services | Scoop.it
This new search engine is being called 'the Google of social media'
Digital Trends
Hashtags: They've invaded our social networks, our language, and likely our subconscious.
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Google Is Reportedly Working With Eyewear Industry To Bring Glass To Optometrists' Offices

Google Is Reportedly Working With Eyewear Industry To Bring Glass To Optometrists' Offices | Marketing and Creative Services | Scoop.it
According to a Wall Street Journal report, Google is working with VSP Global to bring Glass to optometrists. VSP is a U.S.-based group that provides vision benefits and services to over 60 million people.
Wendy Flanagan's insight:

Hope the Google Glass will be more attractive eyewear

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Feature Focus: Shared Folders | Prism Skylabs

Feature Focus: Shared Folders | Prism Skylabs | Marketing and Creative Services | Scoop.it
Wendy Flanagan's insight:

Interesting ideas for retail #marketing

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The Pro Copywriting Trick that Gets Prospects to Say Yes

Is your sales copy falling flat? For better results, try this pro copywriting trick and easily get prospects to say yes
Wendy Flanagan's insight:

a simple example-based copywriting "how-to"

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10 Best Web Design Firms | Best Development Firms | 10BD

10 Best Web Design Firms | Best Development Firms | 10BD | Marketing and Creative Services | Scoop.it
10 Best Design is the web's most visited web design firms awards & rankings site. 10BD has released awards around the world but these are its most prestigious...
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Interactive Google Exhibit Honors Gettysburg Address Sesquicentennial

Interactive Google Exhibit Honors Gettysburg Address Sesquicentennial | Marketing and Creative Services | Scoop.it
President Abraham Lincoln delivered the Gettysburg Address 150 years ago on Nov. 19, 1863, and Google has built a digital museum to commemorate the speech, one of the most famous in American history.
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More Than Half of Internet Traffic Is Just Bots

More Than Half of Internet Traffic Is Just Bots | Marketing and Creative Services | Scoop.it
People attribute a lot of annoying internet stuff to bots. Twitterbot followers, bots that sneak past spam filters, bots that send weird gibberish on messaging services.
Wendy Flanagan's insight:

What are you paying for in PPC and SEO? Careful budget allocation and management shows which marketing tactics actually convert into sales, and which sales convert into lasting customers.

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Dirt is Good -- The making of "Futures" print campaign - YouTube

Dirt is Good. Especially when it's the result of your kids going out into the world to have fun, explore, learn and create. To illustrate this, we asked 3-ti...
Wendy Flanagan's insight:

The viral part of the ad campaign - well done.

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Outreach Solutions and the new SEO of DPR - 'Net Features - Website Magazine

Outreach Solutions and the new SEO of DPR - 'Net Features - Website Magazine | Marketing and Creative Services | Scoop.it
Wendy Flanagan's insight:

People always ask me about #SEO - and it takes real work to rank. As indicated, it is digital public relations - targeted connections with relevance and influence.

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How Do You Hire? Top CMOs Talk Talent

How Do You Hire? Top CMOs Talk Talent | Marketing and Creative Services | Scoop.it
Renegade CEO Drew Neisser interviews three top CMOs, who agree that they are only as strong as the team they surround themselves with.
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Foursquare 7.0 Brings Scanable Design And Expands Proactive Recommendations To All Users

Foursquare 7.0 Brings Scanable Design And Expands Proactive Recommendations To All Users | Marketing and Creative Services | Scoop.it
Way back in the ancient prehistory of 2009, Foursquare made its first foray into push notifications, at a time when using push at all was still rare.
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Make your own Insta-marshmallow !

Make your own Insta-marshmallow ! | Marketing and Creative Services | Scoop.it

After M&M's, Evian, Coca-Cola or Nike, it's on marshmallow you can print your face! Thanks to a new start-up, Boomf, you can now put your best instagram's photos on marshmallow and your Christmas is going to be magical.


Via EstellePierrot
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Will 2014 Be An SEO Or PPC Year For Marketers? - Forbes

Will 2014 Be An SEO Or PPC Year For Marketers? - Forbes | Marketing and Creative Services | Scoop.it
Entrepreneur
Will 2014 Be An SEO Or PPC Year For Marketers?
Forbes
In the battle for marketing dollars, many businesses are torn between search engine optimization (SEO) and pay-per-click (PPC) advertising.
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Tired of social media? Why not have Google tweet for you

Tired of social media? Why not have Google tweet for you | Marketing and Creative Services | Scoop.it
Google tries patenting computer-generated, personalized social media reactions.
Wendy Flanagan's insight:

This is scary. 

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The Most-Shared Ads of 2013

The Most-Shared Ads of 2013 | Marketing and Creative Services | Scoop.it
These are the most-shared ads of 2013.
Wendy Flanagan's insight:

The winners in viral advertising for 2013

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Coca-Cola Journey Homepage

Coca-Cola Journey Homepage | Marketing and Creative Services | Scoop.it
Coca-Cola Journey is a digital magazine that focuses on important topics, social causes and news about The Coca-Cola Company.
Wendy Flanagan's insight:

New company website for Coca-Cola Company defines brand through storytelling... but are audiences interested enough to read or experience the journey?

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5 tools for identifying online influencers

5 tools for identifying online influencers | Marketing and Creative Services | Scoop.it
These (mostly) free Web-based mechanisms enable brand managers to find people with a particular type of expertise in specific parts of the world.

Via Rami Kantari, malek
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malek's curator insight, November 19, 2013 2:38 PM

Bullseye, Thank You Rami for sharing

Ali Anani's curator insight, November 20, 2013 12:27 AM

How to reach influencers to go viral using the right tools

Richard Baxter's curator insight, November 20, 2013 4:26 AM

Thanks Malik for sharing - always looking for new ways to understand who actually has influence and how you measure this

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Yahoo's Flickr Resurgence Continues With Handsome Photo Books, But Reliance On Sets Could Stumble

Yahoo's Flickr Resurgence Continues With Handsome Photo Books, But Reliance On Sets Could Stumble | Marketing and Creative Services | Scoop.it
Today, Flickr is announcing the ability to order photo books directly from inside the photo sharing site.
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