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6 ways to measure PR—and get that budget boost

6 ways to measure PR—and get that budget boost | Marketing and Creative Services | Scoop.it
Your bigwigs don't care about your Klout score. They don't care how many press releases you write. Instead, show them you're responsible for that spike in sales.
Wendy Flanagan's insight:

Great ideas from @SandraFathi @RaganComms #PR #measurement #strategy

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MENG NJ Chapter Meeting 2/7 - Networking on Fire!

MENG NJ Chapter Meeting 2/7 - Networking on Fire! | Marketing and Creative Services | Scoop.it
 Join NJ MENG – Friday, Feb. 7 Networking on Fire! Register Now We all do it, like it or not! For your business or for yourself – networking is a key part of YOUR career success. But how good are you at it?
Wendy Flanagan's insight:

One of my all time favorite sales and networking coaches - Danny Wood of Sandler @SandlerDWood - is speaking to MENG NJ on Friday, Feb 7.

 

Danny helps executives reset their focus to remain driven for their goals. Whether you are selling yourself internally or externally, or selling for a company, or just representing a brand - Danny helps open your view of what's achievable. You'll leave knowing "I can do this" and exactly what you need to do. #MENGonline Register now!

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Rescooped by Wendy Flanagan from The Marketing Technology Alert
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B2C vs. B2B Priorities - Econsultancy | #TheMarketingTechAlert

B2C vs. B2B Priorities - Econsultancy | #TheMarketingTechAlert | Marketing and Creative Services | Scoop.it
Customer experience, mobile and content marketing are among the three most important business opportunities in 2014, according to a new report from Econsultancy and Adobe.

 

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iNeoMarketing's curator insight, January 23, 8:23 PM

I fully expect Customer Experience to increase in importance as the year progresses. It's an easy win.


And not surprised by MA's inroads. At the cusp...

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Google Web Designer Puts Animators Back to Work

Google Web Designer Puts Animators Back to Work | Marketing and Creative Services | Scoop.it
:: By Joe Martin, Telegraphics, Inc. ::
The benefits of an Art School offer many opportunities for a number of different career paths for young professionals.
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1 Click from a Twitter Profile to Information About How That Person Interacted with You and Your Business

1 Click from a Twitter Profile to Information About How That Person Interacted with You and Your Business | Marketing and Creative Services | Scoop.it
HubSpot launched a new feature last month via a Google Chrome extension. Now, when you're navigating Twitter, you can see which of your twitter follo
Wendy Flanagan's insight:

Productivity tool from @Hubspot and Peter Caputa.

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Your Customers' Stories Improve Your Products--and Marketing

Your Customers' Stories Improve Your Products--and Marketing | Marketing and Creative Services | Scoop.it
Customer stories can be the inspiration behind product innovation and marketing campaigns. Here's why you need to understand your customer stories before you create products and services.
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Is Google Getting Into The Social CRM business?

Is Google Getting Into The Social CRM business? | Marketing and Creative Services | Scoop.it
iI amazes me how much a non-CRM company can teach the CRM industry about what’s really needed.
Wendy Flanagan's insight:

Great mention in Forbes by @Jon_Ferrara - @Nimble CRM President. Love my Nimble platform for finding the social connections I need in order to work efficiently.

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Be Creative or Die Inside - Huffington Post Canada

Be Creative or Die Inside - Huffington Post Canada | Marketing and Creative Services | Scoop.it
Be Creative or Die Inside
Huffington Post Canada
Every person is creative. You can either learn how to bring forth your creativity or you can cement over it.
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What Is All The Content Marketing Fuss About?

What Is All The Content Marketing Fuss About? | Marketing and Creative Services | Scoop.it
Content is definitely the new hype on the marketing block. What are the driving forces behind it, what are its limitations and will it drive engagement? Is it robust enough to live up to its promis...
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Monica S Mcfeeters's curator insight, January 20, 1:02 PM

This describes limitations of content marketing as well as the positives about using content to market.

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Importance of Local Businesses Being Found on Mobile Devices

Importance of Local Businesses Being Found on Mobile Devices | Marketing and Creative Services | Scoop.it
Mobile traffic is growing at an alarming rate, but even more alarming might be what a Google Mobile Movement Study mentioned, stating that “88% of consumers who search for a type of local business on a mobile device call or go to that business within...
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Best Social Media Posts of 2013 | Social Media Today

Best Social Media Posts of 2013 | Social Media Today | Marketing and Creative Services | Scoop.it
For two weeks in December 2013, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Social Media Today received a lion’s share of winners, with two posts in the top 10, including the #1 post.
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Nielsen Tops of 2013: Advertising

Nielsen Tops of 2013: Advertising | Marketing and Creative Services | Scoop.it
Wendy Flanagan's insight:

Do you agree with Nielsen's selections? The criteria: the year's most memorable new commercials leveraged certain principles that generally boost memorability: the use of emotion to create connections; the inclusion of "attention-grabbing sights and sounds;" and consistency in creative style.


I love the branded integrations.

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Rescooped by Wendy Flanagan from Just Story It! Biz Storytelling
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Success: the stories you tell yourself decide yours

Success: the stories you tell yourself decide yours | Marketing and Creative Services | Scoop.it

"Your identity story is your own epic saga. Quite literally the tale of who you are and where you are going. It’s the way you make meaning out of the ocean of chaos we call life.  Stories are the subatomic particles of the self. They are the keys to changing everything.


How to instantly identify toxic narratives.  Start getting very real with yourself, about the stories you’re telling yourself. Here’s a huge hint: They are also the stories you tell others to explain yourself."

 

Read the full article to find out how more about these tips to transform your identity narratives to revolutionize your life:

Pick out a goal you really desire but you’ve struggled to attainGet objective about your terrible storyPick a totally new story that presupposes you’ll soon achieve your goal
Via Kim Zinke (aka Gimli Goose), Karen Dietz
Wendy Flanagan's insight:

With New Year's resolutions making rounds - I like this approach for corporate and personal goals.

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malek's curator insight, December 30, 2013 8:01 AM

A long article and it's  well worth the time it takes to read !

Want to change your life, start with your identity, tell yourself the story of success.

Brent MacKinnon's curator insight, December 30, 2013 9:06 AM

I like the introduction to this post. It speaks to the deep sense making about your own life and the broad themes that make up who and what you are.

Monica S Mcfeeters's curator insight, January 5, 1:39 PM

Here is some inspiration for telling your own story!

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Pain and Pleasure in Persuasion - When framing messages, don’t forget that emotions rule

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Girl Power, MarketingStyle

Girl Power, MarketingStyle | Marketing and Creative Services | Scoop.it
The Direct Marketing News 2014 Marketing Hall of Femme honorees are all about dynamism, decisiveness, and determinationand awesome marketing strategy.
Wendy Flanagan's insight:

Congratulations Jamie Haenggi!

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Rescooped by Wendy Flanagan from The Marketing Technology Alert
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The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You - The New Yorker | #TheMarketingTechAlert

The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You - The New Yorker | #TheMarketingTechAlert | Marketing and Creative Services | Scoop.it
In scientific research on what makes articles go viral, amusing stories were shared more frequently than less amusing ones.

 

Advanced/ Digest...

 

Berger and Milkman found that two features predictably determined an article’s success: how positive its message was and how much it excited its reader.

 

While emotion and arousal top the list, a few additional factors seem to make a big difference. First, he told me, you need to create social currency—something that makes people feel that they’re not only smart but in the know.

 

The presence of a memory-inducing trigger is also important. We share what we’re thinking about—and we think about the things we can remember.

 

Lists also get shared because of another feature that Berger often finds successful: the promise of practical value.

 

A final predictor of success is the quality of the story itself. “People love stories. The more you see your story as part of a broader narrative, the better,” Berger says.

 

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iNeoMarketing's curator insight, January 23, 8:18 PM

Science behind velocity. Strongly encourage clicking through for the deeper explanation.

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Website Evolution >> Exploring "Gracefully" Responsive Web Design

Website Evolution >> Exploring "Gracefully" Responsive Web Design | Marketing and Creative Services | Scoop.it
There’s no denying that responsive Web design is a hot topic.
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An automated solution for blogger outreach research

An automated solution for blogger outreach research | Marketing and Creative Services | Scoop.it
Want to make outreach marketing more successful? One option is GroupHigh, which offers blogger intelligence software to help you identify influential blogs, automate research, and measure engagement.
Wendy Flanagan's insight:

Great suggestion for automated blogger outreach from Chris Abraham - thanks for the trade secret.

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Rescooped by Wendy Flanagan from Higher Education Communication & Marketing
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University Websites: Top 10 Design Guidelines

University Websites: Top 10 Design Guidelines | Marketing and Creative Services | Scoop.it
Effective university websites can increase conversions, strengthen institutional credibility and brand, improve user satisfaction, and save time and money.

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Why Super Bowl commercials may be a waste of money

Why Super Bowl commercials may be a waste of money | Marketing and Creative Services | Scoop.it
The Super Bowl is commanding a record $4 million per ad spot, but a study claims only 1 in 5 ads is effective at triggering purchases
Wendy Flanagan's insight:

Nice media coverage for Tim Calkins - but referring to the original article in AdAge http://adage.com/article/special-report-super-bowl/study-80-super-bowl-ads-sales/290907/ opens more questions with regards to the quality of creative and marketing skills, not necessarily the price tag of the #NFL #Superbowl ad.

 

Lasting brand impact, retention and resonance is driven by the creative presentation and makes a difference in brand value. Failures occur when the final commercial does not deliver the brand personality traits (focusing on entertainment, regardless of mismatch to brand persona). 

 

The definition of worth must be extended to a broader #brand strategy - if incremental increases in sales cause a competitor to lose revenue to the detriment of business overall, the ad may well be worth its purchase price even if immediate direct sales don't justify the purchase. Focus on immediacy of ROI is misleading.

 

Additionally, the companies #advertising are publicly traded companies. The study doesn't take into consideration what happens to stock prices based on the ads' influence on market perception.

 

Finally, being associated with #NFL #Superbowl via #advertising imparts an additional layer of brand values to a brand's persona - absorbing the attributes of passion, strength and #American #branding integral to the NFL brand.

 

Just as conversations continue about the Superbowl itself for years after, so too do conversation about the ads that are truly spectacular creative and marketing pieces. Not all the ads are winners... it's a competition for #mindshare of the American public.

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Rescooped by Wendy Flanagan from All About Marketing Operations
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Marketing predictions 2014: 5 analytics trends to watch

Marketing predictions 2014: 5 analytics trends to watch | Marketing and Creative Services | Scoop.it
In light of exponential growth in how marketers are utilising big data insights to better their customer intelligence and engagements, we’ve asked five CMOs, analytics technology providers and industry analysts to share their views on where the...

Via Mayer Becker
Wendy Flanagan's insight:

Nice @Mayer Becker

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Mayer Becker's curator insight, January 14, 10:00 AM

#marketingoperations - get ready for it! 2014 is predicted to be a year of operational reckoning, according to the CEO of Mindjet. CMO.COM published 2014 predictions from several CMO's, who talk about big data, 1:1 marketing and marketing operations. Another big issue will be consolidation in the marketing technologies space - M&A as well as companies buying more from the same vendor.

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LinkedIn Expands Its Jobs Database With A New Volunteer Marketplace For Unpaid Non-Profit Work | TechCrunch

LinkedIn Expands Its Jobs Database With A New Volunteer Marketplace For Unpaid Non-Profit Work | TechCrunch | Marketing and Creative Services | Scoop.it
LinkedIn, the social network for the working world, has gained a reputation as a place to go when you're looking for a job, or a person to fill a vacant role...
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Finally, an Alternative to the Much-Hated QR Code

Finally, an Alternative to the Much-Hated QR Code | Marketing and Creative Services | Scoop.it
Will Clickable Paper make the QR Code obsolete?
Wendy Flanagan's insight:

The race is on between Ricoh, Google and other developers to replace #QRcode technology with easier, more user-friendly and more immediate solutions. The next wave of #marketing pounding at your #mobile storefront!

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Final Week of Online Holiday Shopping Fails to Meet Expectations

Final Week of Online Holiday Shopping Fails to Meet Expectations | Marketing and Creative Services | Scoop.it
E-commerce had been a bright spot this holiday season, but it got a little dimmer as the season drew to a close, says comScore. After posting strong year-over-year growth
Wendy Flanagan's insight:

IBM says that mobile accounted for 48% of all online traffic on Christmas Day. (Was everyone visiting someone, Googling directions, or just ignoring family and friends in person in order to communicate with online family and friends?)

 

Did you try to make a purchase via mobile on Christmas Day? Did you succeed or fail? I tried with Lands End and failed. The email promotion featured something specific, but when I clicked, it took me to a broader selection of content. After trying to find the item I failed and gave up. The site wasn't mobile enabled and it was just too difficult to navigate. Sad for Lands End since mobile neared 29% of online sales  Christmas Day (according to IBM).

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2014 Marketing Budget Plans, by Channel

2014 Marketing Budget Plans, by Channel | Marketing and Creative Services | Scoop.it
9 in 10 "business leaders" plan to either increase (46%) or maintain (47%) their marketing budgets in 2014, according to [pdf] a recent survey from StrongView (formerly
Wendy Flanagan's insight:

Interesting projections for marketing budget allocation by media channel for 2014.

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