Companies need to focus on three key qualities in order to deliver highly relevant customer experiences at scale, according to Accenture. And those who succeed significantly outperform the market.
The company has shared the information in an interactive infographic culled from a study called Digital Transformation: Re-imagine from the Outside in which it outlines the issues. The full report is also available for download...
It could almost be a writing workshop prompt: tell a story, do it in six words, go for the wow effect — and that’s exactly what the Ritz-Carlton wants. Recently, the hotel company launched a campaign inviting social media friends and followers to provide six-word stories about their Ritz-Carlton experiences with the hashtag #RCMemories.
The company calls these stories “Six Word Wows,” and the campaign, if one were to believe the corporate website’s press release tagline, is “Paying Homage To Classic Ernest Hemingway Line.” “Which classic Hemingway line?” we might ask. “If people bring so much courage to this world the world has to kill them to break them, so of course it kills them”?
No, Ritz-Carlton is referring to the probably apocryphal anecdote that when bet he couldn’t write a story in six words, Hemingway replied, “For sale: baby shoes, never worn.”....
Do you use Pinterest to market your business? Do you use Pinterest analytics to help you market better? Most brands on Pinterest aren’t tracking their metrics. The companies that do are finding optimized engagement.
Verizon Wireless, America’s largest wireless carrier, will unveil a comprehensive, nationwide loyalty program this week as an offering to its subscribers. This Smart Rewards program will lead the way as the first-of-its-kind all-inclusive program among wireless carriers, and subscribers can expect big payoff in loyalty benefits.
Smart Rewards’ national debut is unique in that it will offer customers the chance to reap substantial rewards, in exchange for customers’ consent to allow movement tracking and geolocation data to be compiled. This will in turn allow Verizon to deliver targeted ads that cater to customers’ interests and values. In some states, the program has already been in place the past few months. Verizon Vice President of Wireless Marketing, Jeffrey Nelson, said customer retention was “very good,” during the trial period, though he did not provide further details.
How do you build agile and adaptive brand in the digital media landscape? Marc Shillum offers an answer - Brands As Patterns, not as repeating messages. (RT @marcbinkley: Can your customers help you develop your next product?
We don’t have a social media dictionary…yet. Concepts like engagement and measurement mean many things to many people. We do have best practices per se, but even those seem subjective. We hear experts telling us we have to interact with all our fans, that social media is about one-on-one conversations, and that we need to be personal in order to be successful. So, can big brands really build social media engagement?
Social media is a huge part of digital marketing and when you consider that 66.7% of public brand mentions on social media come from Twitter (according to Econsultancy), it’s worth taking the platform seriously. Everything from the design of the headers and logos, to the time and structure of the tweet needs to be on form for your brand to succeed and stand out on the channel; social reputation and the way you interact with your target audience in a target moment is key on such a public platform.
Ignorance is no defense against the law or USPS. "The U.S. Postal Service assessed Southern California Edison $7.6 million in penalties for not keeping its address lists up to date and Sears $1.1 million for allegedly violating the rules governing how folded self-mailers should be sealed, according to the lawsuits," reads a June 30 blog post in Dead Tree Edition. Poor data hygiene cost SCE its $7.6 million discount for preparing 82 million pieces of presorted First-Class mail sent between May 14, 2007 and November 26, 2008, according to the post.
This post is in partnership with Buffer. The article below was originally published on Buffer. Written by Kevan Lee If you’ve been to any of Buffer’s social media accounts recently (take Twitter, for instance), you may have noticed that the lion’s share of stories we share ...
Wendy Flanagan's insight:
I like to see the breakdown of content types dedicated to earning trust and keeping interest. Good stuff from @buffer
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