Verizon Wireless, America’s largest wireless carrier, will unveil a comprehensive, nationwide loyalty program this week as an offering to its subscribers. This Smart Rewards program will lead the way as the first-of-its-kind all-inclusive program among wireless carriers, and subscribers can expect big payoff in loyalty benefits.
Smart Rewards’ national debut is unique in that it will offer customers the chance to reap substantial rewards, in exchange for customers’ consent to allow movement tracking and geolocation data to be compiled. This will in turn allow Verizon to deliver targeted ads that cater to customers’ interests and values. In some states, the program has already been in place the past few months. Verizon Vice President of Wireless Marketing, Jeffrey Nelson, said customer retention was “very good,” during the trial period, though he did not provide further details.