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Rescooped by Wendy Flanagan from Digital Marketing & Social Media Management
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B2B Marketing Research: How CMO Roles Need to Evolve

B2B Marketing Research: How CMO Roles Need to Evolve | Marketing and Creative Services | Scoop.it
Recent B2B marketing research findings stress that CMO roles need to expand and evolve (along with the entire B2B sales and marketing process). Find out what some of the report's specific findings ...

Via Tatiana Guerzoni
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Rescooped by Wendy Flanagan from Transformational Leadership
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30 Outdated Leadership Practices Holding Your Company Back

30 Outdated Leadership Practices Holding Your Company Back | Marketing and Creative Services | Scoop.it
According to the American Society of Training and Development, U.S. businesses spend more than $170 Billion dollars annually on leadership-based curriculum. My question is this; to what end?

Via Dr. Susan Bainbridge
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Begoña Iturgaitz's curator insight, July 28, 2013 4:45 PM

fácilmente traspsable al ámbito educativo

Doris Palomino's curator insight, July 30, 2013 10:21 AM

It can look simple but it is so clear! I love the fact of focusing on the why, the purpose, and find a way to get "yes" imply that people need to think about what they are doing, and not just producing and producing... Also, the idea that this is a task that cannot be done by one person, collaborate is a must as well as to take the responsibility and develop next practices. 

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Google on Guest Blogging; be afraid, be very af...

Google on Guest Blogging; be afraid, be very af... | Marketing and Creative Services | Scoop.it
There's lots of buzz about Google and guest blogging for links lately. Should we be concerned? Read on to find out... (Google on Guest Blogging; be afraid, be very af...
Wendy Flanagan's insight:

Not a practice I've heavily employed, but interesting how the algorithym changes

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Add a Twitter testimonial box to your website o...

Add a Twitter testimonial box to your website o... | Marketing and Creative Services | Scoop.it
The other day, a reader of this blog emailed me because they wanted to know how to display testimonials from Twitter users on their site. Great question! More and more companies use this technique ...
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How to handle a social media crisis

How to handle a social media crisis | Marketing and Creative Services | Scoop.it
Whether you post on a Facebook profile with 20 followers or are in charge of a big brand with 20,000, everyone should have a social media crisis plan.
Wendy Flanagan's insight:

Completely - social media requires layers of strategy as it can activate now, or even years later, in a good way or a bad way.

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3 Important Considerations for Multilingual Web Content Management System

3 Important Considerations for Multilingual Web Content Management System | Marketing and Creative Services | Scoop.it
Today we have many options in Web Content Management Systems that can support multilingual website requirements. Some WCMS provide multilingual support, but not multiple language support.
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Rescooped by Wendy Flanagan from Marketing engagement news you can use - theMarketingblog
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Unilever to speak at Mobile Marketing Live / 3 October

Unilever to speak at Mobile Marketing Live / 3 October | Marketing and Creative Services | Scoop.it

Jay Altschuler, director, global media at Unilever is the latest senior digital marketer to sign up to speak at Mobile Marketing Live in London on 3 October. In a live, on-stage interview,


Altschuler will outline the FMCG giant’s approach to mobile, explaining when and why the company first started looking at mobile as a marketing channel; what it has done in the space; how it decides which of its many brands mobile is appropriate for; and looking at differences in approach geographically across the countries in which Unilever operates.


Also confirmed to speak this week is Matt Kelly, managing director of Sol361, which delivers strategy and services to newspaper groups. He will address the challenges facing newspaper owners as they try to migrate their content to mobile, and at the same time monetise it. Deutsche Telekom (DT) will also be speaking at the event. The senior developer evangelist from DT’s Developer Garden developer ecosystem will take delegates on a whistle-stop tour of M2M (machine-to-machine) innovations.


Via Will Corry
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90 per cent of brands do not budget for innovation | News | Marketing Week

90 per cent of brands do not budget for innovation | News | Marketing Week | Marketing and Creative Services | Scoop.it
Most brands are failing to create urgency around innovation strategies, study finds.
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Marketing The Affordable Care Act - Marla Bace

Marketing The Affordable Care Act - Marla Bace | Marketing and Creative Services | Scoop.it
Wendy Flanagan's insight:

Are we experiencing a resurgance of government marketing propaganda? 

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The Most (and Least) Effective Keywords in Email Subject Lines

The Most (and Least) Effective Keywords in Email Subject Lines | Marketing and Creative Services | Scoop.it
Email Marketing - Emails with the word alert in their subject lines have a higher than average open rate, whereas those with report” have a lower average lower open rate, according to a ...
Wendy Flanagan's insight:

Keep in mind that this information is subject to change and can be seen as spam on any given day...

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Rethink 'Brand You': Find Your Authentic Self

Rethink 'Brand You': Find Your Authentic Self | Marketing and Creative Services | Scoop.it
“This above all: to thine own self be true.” – Shakespeare If there’s one business slogan/fad/concept that’s in danger of becoming meaningless through overuse, it’s “brand you.” These days I can can spot a “brand” (as opposed to an authentic...
Wendy Flanagan's insight:

Great in theory - and always my approach - but the truth is, the average person is being TOLD by career advisors and placement firms to make the resume fit within a structure and use specific keywords. This type of advice stems from the high unemployment and HR software tools that put people into buckets and undermines originality. During times of high unemployment, hiring managers simply did not have time to review the volume of resumes. Now, in the aftermath, everyone looks the same.

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7 Ways To Boost Your Creativity - Co.Create

7 Ways To Boost Your Creativity - Co.Create | Marketing and Creative Services | Scoop.it
Co.Create
7 Ways To Boost Your Creativity
Co.Create
7 Ways To Boost Your Creativity. By: Anne Cassidy. Legendary ad creative John Hegarty is known for saying "do interesting things and interesting things will happen to you" and he walks the talk.
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The Best App for Integrated Content Marketing | Social Media Today

The Best App for Integrated Content Marketing | Social Media Today | Marketing and Creative Services | Scoop.it
Google+ authorship and the Google+ social layer have a wide range of social signals that can provide greater content authority, and Google is increasingly focused on content authority in delivering search results.
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Rescooped by Wendy Flanagan from The Graphic Design Inspiration
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Lovely Ice Cream Packaging Designs for Your Inspiration

Lovely Ice Cream Packaging Designs for Your Inspiration | Marketing and Creative Services | Scoop.it
Jayce-o-Yesta Graphic Design Inspiration, 60 Deliciously Creative Ice Cream Packaging Designs

Via Yesta Desamba
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☆ Emma *・✧'s curator insight, August 19, 2013 3:06 PM

Really gorgeous and inspirational designs!

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Why Social Media Without Content Marketing Makes No Sense - Business 2 Community

Why Social Media Without Content Marketing Makes No Sense - Business 2 Community | Marketing and Creative Services | Scoop.it
RT @Jchakirelis: Content strategy comes before channel strategy: http://t.co/XGpJHqofvZ via @B2Community
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The Social Media Advertising Ecosystem Explained - Business Insider

The Social Media Advertising Ecosystem Explained - Business Insider | Marketing and Creative Services | Scoop.it
The Social Media Advertising Ecosystem Explained Business Insider In a new report from BI Intelligence, we analyze the state of social media advertising and where it is heading, offering a comprehensive guide and examination of the advertising...
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Global brands and their content marketing strategy

Global brands and their content marketing strategy | Marketing and Creative Services | Scoop.it
Global brands have international presence because they create innovative marketing strategies. (Global brands use comprehensive marketing strategies to further their brand message.
Wendy Flanagan's insight:

study the winners

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10 Excellent Video Editing Apps

10 Excellent Video Editing Apps | Marketing and Creative Services | Scoop.it
These 10 apps make shooting and editing video on your smartphone a breeze.
Wendy Flanagan's insight:

Ask a techie question, #mashable has the answer. 

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Rescooped by Wendy Flanagan from Social Media, SEO, Mobile, Digital Marketing
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8 Ideas for Using Social Media Content in Emails

8 Ideas for Using Social Media Content in Emails | Marketing and Creative Services | Scoop.it

Have you ever marveled at a brand that engages its Facebook fans, Twitter followers, and YouTube subscribers in friendly conversation while delivering remarkable, relevant social media content? In contrast, have you ever received an email from that very same brand that’s so aggressively bland it could only have been built by an intern or a spam bot?


Via Kamal Bennani
Wendy Flanagan's insight:

Nice thoughts on bringing active social into email!

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Andy Birkitt's curator insight, July 24, 2013 3:53 PM
Social media and email marketing work best when they work hand-in-hand. This great post goes some way to showing you how to achieve just that.
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Sovereign Bank to change name amid $200 million marketing push

Sovereign Bank to change name amid $200 million marketing push | Marketing and Creative Services | Scoop.it
Sovereign Bank, which has 152 branches in New Jersey, will be renamed Santander Bank after its parent company.
Wendy Flanagan's insight:

Holy rebranding - in an age of banks under scrutiny for making too much while giving people little in return - where was the 'good idea' in rebranding?! I want to meet that salesperson! Couldn't they have taken $100M and fed the hungry and used $100M in a PR campaign to let people know?

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Twitter opens service that lets advertisers pair tweets with TV ads

Twitter opens service that lets advertisers pair tweets with TV ads | Marketing and Creative Services | Scoop.it
Twitter is opening up its ad service Twitter Amplify to any U.S.
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See, Think, Do: A Content, Marketing, Measurement Business Framework

See, Think, Do: A Content, Marketing, Measurement Business Framework | Marketing and Creative Services | Scoop.it
Siloed thinking is the primary reason businesses optimize for a local maxima, or fail. Use the See - Think - Do framework to radically evolve your strategy.
Wendy Flanagan's insight:

Great article from Avinash Kaushik - a must read for anyone truly trying to understand the audience in context of activity and media channel decisions.

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NFC Tags for Marketing - things you need to know by @schapsis #MobileMarketing

NFC Tags for Marketing - things you need to know by @schapsis #MobileMarketing | Marketing and Creative Services | Scoop.it
What is NFC (Near Field Communications) and how can you use NFC Tags for marketing purposes? Explore the technology behind, implementation, cost, and more.
Wendy Flanagan's insight:

Knowing the limits and benefits of a technology can save your media mix a lot of headache and wasted budget. This primer by @schapsis really hits home for mobile marketing, especially when considering behaviors in retail POP or trade shows vs signage.

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Animal advertising: 5 reasons why animals should play a larger role in B2B | b2bmarketing.net

Animal advertising: 5 reasons why animals should play a larger role in B2B | b2bmarketing.net | Marketing and Creative Services | Scoop.it
Animals remain triumphant in B2C Adland. Whether it’s Müller’s Mary the cow, the new ‘be more dog’ video by O2 or Cadbury’s iconic Gorilla, consumers are obsessed with creatures of all kinds. However, animals are less prominent in B2B marketing.
Wendy Flanagan's insight:

Always been my philosophy: If it works for B2C, use it for B2B. At the end of the day, every person making a B2B decision is still a consumer!

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Global Marketing Automation Market Till 2015 Industry Trends, Share, Size Research Report

Global Marketing Automation Market Till 2015 Industry Trends, Share, Size Research Report | Marketing and Creative Services | Scoop.it
Press Release issued Jul 18, 2013: Global Marketing Automation market to grow at a CAGR of 8.16 percent over the period 2011-2015. One of the key factors contributing to this market growth is the need to enhance marketing communication.
Wendy Flanagan's insight:

It's more than automation, it's dynamic content and behavioral reporting.

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