The new musical normal: Marketing deals for mainstream artists Buffalo News If this “music as marketing” sounds unusual, it isn't.
Wendy Flanagan's insight:
Music, especially popular music, engages one of the senses that was being ignored. The brand affiliation you associate with an artist - edgy, calming, romantic as well as the artists' opinions on politics and charity - are completely transferable to your brand or product offering. In fact, the association can clarify customer perception much faster than imagery or words alone.
John Koetsier Dec. 4 - 5, 2013 Redwood City, CA Tickets on Sale Now Nicholas Clark is Chief Technology Officer at DoubleDutch. When Apple announced indoor location tracking technology for iOS 7, it was a retailer’s dream come true.
Most people globally who are online visit three types of websites once a week or more: a search engine (74%), a social network (64%), and a portal site for checking emails (55%), according to a recent report by Ipsos.
Print advertising without a doubt is one of the best choice to get the word out about a product or a campaign and it is the oldest kind of advertising.Print ads are commonly seen in magazines,billboards and of course newspapers.Even though internet...
Coke: 'The future of big, fast growth lies in business model innovation' Marketing David Butler, vice president of innovation at Coca-Cola, said "business model innovation" was a struggle for big companies, but it was the only path to...
Today, LinkedIn introduced a new feature for content marketers, Showcase pages. Showcase Pages are dedicated content hubs enabling businesses to extend their Company Page presence, effectively segmenting audiences and enabling businesses to deliver the right message to the right audience.
Somewhat similar to LinkedIn’s existing company pages, Showcase Pages are designed to give individual brands and business units within corporations the ability to create their own segmented marketing channels on LinkedIn. These pages are discoverable through search and allow users to attract a unique set of followers to push provide sponsored status updates, videos, blogs, Slideshares, and other content to targeted groups of users....
Your world-class marketing machine is not delivering the return on the investment. The marketing lead conversion rate is not even close to a 30% revenue contribution. You double-check everything you’re doing; and find no root causes on your end.
Wendy Flanagan's insight:
I would not call Sales People "Cavemen". Not at all. Great salespeople live for the sale, are incredibly knowledgeable (about product, prospect, world events, sports, art, fashion, food, travel and more), quick on their feet, great presenters and likeable as individuals.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.