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How To Get More Interaction On Google+ [INFOGRAPHIC]

How To Get More Interaction On Google+ [INFOGRAPHIC] | Marketing and Creative Services | Scoop.it

"Why don't I get +1's, comments, and reshares like everyone else?" The short answer is; don't just know what to say, know how to say it. Strategically creating posts in the correct format will facilitate engagement.


Via Kamal Bennani
Wendy Flanagan's insight:

Social Media Marketing: It's a writer's world. It's a photographer's dream.

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WordPress Wednesday: Top 5 CMS Alternatives - 'Net Features - Website Magazine

WordPress Wednesday: Top 5 CMS Alternatives - 'Net Features - Website Magazine | Marketing and Creative Services | Scoop.it
:: By Briley Kenney, Template Monster :: WordPress is undoubtedly the most popular content management system (CMS). The entire platform can be overhauled to work with any type of site be it a blog, professional online publication, e-tailer or other website...
Wendy Flanagan's insight:

Haven't tried any of these free alternatives to WordPress...

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Digital Stuff You'll Freakin' Love - 'Net Features - Website Magazine

Digital Stuff You'll Freakin' Love - 'Net Features - Website Magazine | Marketing and Creative Services | Scoop.it
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Snapchat is driving marketers crazy — and that might just be okay

Snapchat is driving marketers crazy — and that might just be okay | Marketing and Creative Services | Scoop.it
Image Credit: Screen shot What would Aldous Huxley have made of Snapchat?
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How To Get More Interaction On Google+ [INFOGRAPHIC]

How To Get More Interaction On Google+ [INFOGRAPHIC] | Marketing and Creative Services | Scoop.it

"Why don't I get +1's, comments, and reshares like everyone else?" The short answer is; don't just know what to say, know how to say it. Strategically creating posts in the correct format will facilitate engagement.


Via Kamal Bennani
Wendy Flanagan's insight:

Social Media Marketing: It's a writer's world. It's a photographer's dream.

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SMToolbox: Free Tools to Track Social Media Activity and Mentions

SMToolbox: Free Tools to Track Social Media Activity and Mentions | Marketing and Creative Services | Scoop.it

Tracking activity across social media is an increasingly important task whether you are a big brand or an individual. It is a critical activity for brand monitoring, but it is also becoming a key research tool for tracking trends and discovering content. This week in SMToolbox, we will take a look at a few free social media tracking tools.


Via Kamal Bennani
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Hemingway for Hotels: The Ritz-Carlton's Flash Fiction Ads

Hemingway for Hotels: The Ritz-Carlton's Flash Fiction Ads | Marketing and Creative Services | Scoop.it

It could almost be a writing workshop prompt: tell a story, do it in six words, go for the wow effect — and that’s exactly what the Ritz-Carlton wants. Recently, the hotel company launched a campaign inviting social media friends and followers to provide six-word stories about their Ritz-Carlton experiences with the hashtag #RCMemories. 


The company calls these stories “Six Word Wows,” and the campaign, if one were to believe the corporate website’s press release tagline, is “Paying Homage To Classic Ernest Hemingway Line.” “Which classic Hemingway line?” we might ask. “If people bring so much courage to this world the world has to kill them to break them, so of course it kills them”?


No, Ritz-Carlton is referring to the probably apocryphal  anecdote that when bet he couldn’t write a story in six words, Hemingway replied, “For sale: baby shoes, never worn.”....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 18, 2:15 AM

Smart content marketing campaign and even smarter by crowdsourcing storytelling.

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5 Things Marketers Should Know But Usually Don't - Forbes

5 Things Marketers Should Know But Usually Don't - Forbes | Marketing and Creative Services | Scoop.it
5 Things Marketers Should Know But Usually Don't
Forbes
Marketing is often confused with promotion, but it's more than that.
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4 Ways to Improve Your Pinterest Marketing With Analytics

4 Ways to Improve Your Pinterest Marketing With Analytics | Marketing and Creative Services | Scoop.it
Do you use Pinterest to market your business? Do you use Pinterest analytics to help you market better? Most brands on Pinterest aren’t tracking their metrics. The companies that do are finding optimized engagement.
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Verizon Unveils “Smart Rewards” Program with Geolocation Tracking | Loyalty360.org

Verizon Unveils “Smart Rewards” Program with Geolocation Tracking | Loyalty360.org | Marketing and Creative Services | Scoop.it
Verizon Wireless, America’s largest wireless carrier, will unveil a comprehensive, nationwide loyalty program this week as an offering to its subscribers. This Smart Rewards program will lead the way as the first-of-its-kind all-inclusive program among wireless carriers, and subscribers can expect big payoff in loyalty benefits.

Smart Rewards’ national debut is unique in that it will offer customers the chance to reap substantial rewards, in exchange for customers’ consent to allow movement tracking and geolocation data to be compiled. This will in turn allow Verizon to deliver targeted ads that cater to customers’ interests and values. In some states, the program has already been in place the past few months. Verizon Vice President of Wireless Marketing, Jeffrey Nelson, said customer retention was “very good,” during the trial period, though he did not provide further details.
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Sentimental postings on social media are turning out to be pure gold for ... - VentureBeat

Sentimental postings on social media are turning out to be pure gold for ... - VentureBeat | Marketing and Creative Services | Scoop.it
VentureBeat
Sentimental postings on social media are turning out to be pure gold for ...

Via Thomas Faltin
Wendy Flanagan's insight:

Did the #measurement of #socialmedia change at your company: clicks vs. sentiment

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Brands As Patterns interview with Marc Shillum

Brands As Patterns interview with Marc Shillum | Marketing and Creative Services | Scoop.it
How do you build agile and adaptive brand in the digital media landscape? Marc Shillum offers an answer - Brands As Patterns, not as repeating messages. (RT @marcbinkley: Can your customers help you develop your next product?
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How Big Brands Build Social Media Engagement | Social Media Today

How Big Brands Build Social Media Engagement | Social Media Today | Marketing and Creative Services | Scoop.it

We don’t have a social media dictionary…yet. Concepts like engagement and measurement mean many things to many people. We do have best practices per se, but even those seem subjective. We hear experts telling us we have to interact with all our fans, that social media is about one-on-one conversations, and that we need to be personal in order to be successful. So, can big brands really build social media engagement?


[...]


Via Thomas Faltin
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8 Tweet Structures to Generate Engagement [INFOGRAPHIC] | Social Media Today

8 Tweet Structures to Generate Engagement [INFOGRAPHIC] | Social Media Today | Marketing and Creative Services | Scoop.it

Social media is a huge part of digital marketing and when you consider that 66.7% of public brand mentions on social media come from Twitter (according to Econsultancy), it’s worth taking the platform seriously. Everything from the design of the headers and logos, to the time and structure of the tweet needs to be on form for your brand to succeed and stand out on the channel; social reputation and the way you interact with your target audience in a target moment is key on such a public platform.


[...]


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Annemarie Nier's curator insight, July 24, 6:15 AM

Call to action, inspire, intrigue, show some love, question - these are some of the keys to post an engaging tweet. Here's a graphic guide!

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Twitter Buy Button: This Week in Social Media |

Twitter Buy Button: This Week in Social Media | | Marketing and Creative Services | Scoop.it
Social media news and new developments making social media marketing easier. (Twitter Buy button, private SlideShare uploads, Foursquare Swarm)
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Yes, Google Maps is tracking you. Here’s how to stop it

Yes, Google Maps is tracking you. Here’s how to stop it | Marketing and Creative Services | Scoop.it
Above: Google's location history web page shows all the places you've been, as logged by Google Maps.Image Credit: Google Location HistoryGoogle is probably logging your location, step by step, via Google Maps.
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How to Write a Winning Marketing Plan - ClickZ

How to Write a Winning Marketing Plan - ClickZ | Marketing and Creative Services | Scoop.it
How to Write a Winning Marketing Plan
ClickZ
As summer is a slower time for most businesses, take this time to start working on your 2015 marketing budget. Here are several tips for helping you write a winning plan.
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10 Practical SEO Tips for E-Commerce Websites

10 Practical SEO Tips for E-Commerce Websites | Marketing and Creative Services | Scoop.it
In this article you'll have a detailed look at the topic of SEO for e-commerce websites. Everything that will be covered is very practical and can be realistically achieved to help increase traffic for your own e-commerce site, or for a client.

 


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Week in Review: Customer Experience is Everyone's Job + Social Business Myths

Not My Job
Customer experience transcends work silos.
Tell Us a Story
Brands pursuing customer engagement are turning to multimedia digital storytelling.
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WHICH 50 : Companies delivering great customer experience at scale significantly out perform the market: Accenture

WHICH 50 : Companies delivering great customer experience at scale significantly out perform the market: Accenture | Marketing and Creative Services | Scoop.it

Companies need to focus on three key qualities in order to deliver highly relevant customer experiences at scale, according to Accenture. And those who succeed significantly outperform the market.


The company has shared the information in an interactive infographic culled from a study called Digital Transformation: Re-imagine from the Outside in which it outlines the issues. The full report is also available for download...


Via Jeff Domansky
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Jeff Domansky's curator insight, August 18, 1:15 AM

Hey marketing! Might be a great report to share with your CEO.

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6 Ways to Boost Your Business Instagram Account

6 Ways to Boost Your Business Instagram Account | Marketing and Creative Services | Scoop.it
Instagram continues to be one of the hottest social media platforms. Brands and businesses of all industries are taking notice and are looking to get into the action, finding the Instagram community …

Via Stefano Principato
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To Lure Customers, Appeal To All 5 Of Their Senses

To Lure Customers, Appeal To All 5 Of Their Senses | Marketing and Creative Services | Scoop.it
Stuart Leslie, president and founder of 4sight Inc, offers six tips for packaging your product and capturing consumer attention.
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Meet The Man Branding New York City

Meet The Man Branding New York City | Marketing and Creative Services | Scoop.it
You see more of Willy Wong's work than you think. (RT @FastCompany: Meet the man branding New York City http://t.co/3b1f0QeLYF)
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Matter inserts otherworldly forms into your photos for viewing and animating

Matter inserts otherworldly forms into your photos for viewing and animating | Marketing and Creative Services | Scoop.it
If you’re not satisfied with photographing the world as it is, Pixite’s new Matter app for iPhone and iPad has devised a way to let you insert all kinds of inanimate objects into your shot.
Wendy Flanagan's insight:

Is this the most fun $1.99 you've spent in the app store? 

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Branding Strategy Insider | Corporate Strategy Success Guide

Branding Strategy Insider | Corporate Strategy Success Guide | Marketing and Creative Services | Scoop.it
A close look at how decision makers can fight the forces of human nature and lift the chances of corporate strategic success.
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Cosmopolis - An Inspiring Collection of Major City Illustrations

Cosmopolis - An Inspiring Collection of Major City Illustrations | Marketing and Creative Services | Scoop.it
Mexican artist Aldo Crusher has designed an inspiring collection of illustrations of all the major cities of the world, entitled Cosmopolis.

Via Thomas Faltin
Wendy Flanagan's insight:

#design #illustration Adorable illustrations of major cities would make great global feel for any worldwide company. License and add some products or industry-specific art.... 

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