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The 10 best Google Fonts for print, web and mobile | Typography | Creative Bloq

The 10 best Google Fonts for print, web and mobile | Typography | Creative Bloq | Marketing and Creative Services | Scoop.it
Google Fonts make life easier for professional designers and developers, but how do you find the good ones? Start with this essential list...
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5 Social Media Marketing Myths Debunked

5 Social Media Marketing Myths Debunked | Marketing and Creative Services | Scoop.it
Not all social media best practices are good choices for marketers heres a breakdown of five common social myths.

Via iNeoMarketing
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iNeoMarketing's curator insight, December 14, 11:59 AM

Myth No. 6: Social is a significant factor when driving revenue.

Leonard Waks's curator insight, December 15, 8:02 PM

OK. We're all social now - even us introverts! Not surprising then that a lot of 'myths' are floating around. And then, exploding 'myths' is a favorite kind of 'content'. 

 

So along comes this article to explode our myths about social. Who knew that you didn't have to respond to every comment, or hit every single social channel, or nudge your 'evangelists' to bug everyone by talking up your 'brand' at every turn. 

 

Well so much for those myths - now you know. 

Marc-Antoine Achard's curator insight, December 17, 9:03 AM

5 Mythes dissipés sur le social media marketing

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The Invasion Of Wearables In The Workforce

The Invasion Of Wearables In The Workforce | Marketing and Creative Services | Scoop.it
 Wearables have hit the market like a hailstorm. From watches to glasses, headgear to belts, to all assortments of chips and sensors built into clothes and accessories – this market doesn’t seem to be slowing down anytime soon.
Wendy Flanagan's insight:

Do wearable electronics make a statement of just how tech savvy you are? Or, do they reinforce being tethered to your job and online network? What if these devices just don't meet with your personal aesthetics for fashion? I won't be the first in line on wearable electronic devices! 

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Inbound Marketing: The top three tactics from MarketingSherpa case studies in 2014

Inbound Marketing: The top three tactics from MarketingSherpa case studies in 2014 | Marketing and Creative Services | Scoop.it
Marketers in 2014 focused on innovation — on applying new content practices into older processes and reinvigorating different aspects of their marketing programs with inbound tactics.

Via Pantelis Chiotellis
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QR Codes Best Practices 10 rules 4 marketing profesionals by @schapsis

QR Codes Best Practices 10 rules 4 marketing profesionals by @schapsis | Marketing and Creative Services | Scoop.it
What are the most common mistakes and QR codes best practices while using them for marketing purposes? Here are 10 basic rules to follow when using QR Codes
Wendy Flanagan's insight:

Tips from one of the brightest #marketing minds!

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If the Word 'How' Is Trademarked, Does This Headline Need a ™ ?

If the Word 'How' Is Trademarked, Does This Headline Need a ™ ? | Marketing and Creative Services | Scoop.it
An unlikely word, one intended to highlight superior methods, has become the center of a legal struggle between a management guru and a yogurt manufacturer.
Wendy Flanagan's insight:

If the agency really tweeted directly to @dovseidman then they seem to have borrowed his intellectual property. Spoiler alert - Mr. Seidman will settle for a handsome, undisclosed amount.

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Twitter Buy Button: This Week in Social Media |

Twitter Buy Button: This Week in Social Media | | Marketing and Creative Services | Scoop.it
Social media news and new developments making social media marketing easier. (Twitter Buy button, private SlideShare uploads, Foursquare Swarm)
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Yes, Google Maps is tracking you. Here’s how to stop it

Yes, Google Maps is tracking you. Here’s how to stop it | Marketing and Creative Services | Scoop.it
Above: Google's location history web page shows all the places you've been, as logged by Google Maps.Image Credit: Google Location HistoryGoogle is probably logging your location, step by step, via Google Maps.
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How to Write a Winning Marketing Plan - ClickZ

How to Write a Winning Marketing Plan - ClickZ | Marketing and Creative Services | Scoop.it
How to Write a Winning Marketing Plan
ClickZ
As summer is a slower time for most businesses, take this time to start working on your 2015 marketing budget. Here are several tips for helping you write a winning plan.
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10 Practical SEO Tips for E-Commerce Websites

10 Practical SEO Tips for E-Commerce Websites | Marketing and Creative Services | Scoop.it
In this article you'll have a detailed look at the topic of SEO for e-commerce websites. Everything that will be covered is very practical and can be realistically achieved to help increase traffic for your own e-commerce site, or for a client.

 


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Week in Review: Customer Experience is Everyone's Job + Social Business Myths

Not My Job
Customer experience transcends work silos.
Tell Us a Story
Brands pursuing customer engagement are turning to multimedia digital storytelling.
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WHICH 50 : Companies delivering great customer experience at scale significantly out perform the market: Accenture

WHICH 50 : Companies delivering great customer experience at scale significantly out perform the market: Accenture | Marketing and Creative Services | Scoop.it

Companies need to focus on three key qualities in order to deliver highly relevant customer experiences at scale, according to Accenture. And those who succeed significantly outperform the market.


The company has shared the information in an interactive infographic culled from a study called Digital Transformation: Re-imagine from the Outside in which it outlines the issues. The full report is also available for download...


Via Jeff Domansky
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Jeff Domansky's curator insight, August 18, 1:15 AM

Hey marketing! Might be a great report to share with your CEO.

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6 Ways to Boost Your Business Instagram Account

6 Ways to Boost Your Business Instagram Account | Marketing and Creative Services | Scoop.it
Instagram continues to be one of the hottest social media platforms. Brands and businesses of all industries are taking notice and are looking to get into the action, finding the Instagram community …

Via Stefano Principato
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To Lure Customers, Appeal To All 5 Of Their Senses

To Lure Customers, Appeal To All 5 Of Their Senses | Marketing and Creative Services | Scoop.it
Stuart Leslie, president and founder of 4sight Inc, offers six tips for packaging your product and capturing consumer attention.
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Google+: How to Become an Influencer

Google+: How to Become an Influencer | Marketing and Creative Services | Scoop.it
You may or may not be totally comfortable with Google+ for business but it is very important that you don’t underestimate what it can do for you. It can help to strengthen your social interactions online and it can do so much more.

Via Kamal Bennani
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Moons Lucien's curator insight, December 19, 6:03 PM

don’t underestimate what it can do for you. It can help to strengthen your social interactions online and it can do so much more.

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With 3D Printing, Medical Devices Are Cool Again - TechCrunch

With 3D Printing, Medical Devices Are Cool Again - TechCrunch | Marketing and Creative Services | Scoop.it
The recent, successful human implantation of a 3D-printed vertebra at Peking University in China captured the public’s imagination. I read the news (and its..
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What We Learned After Spending $50,000 on LinkedIn Ads

What We Learned After Spending $50,000 on LinkedIn Ads | Marketing and Creative Services | Scoop.it
This post dives into 6 key learnings developed after spending more than $50,000 on LinkedIn advertising from CPC changes for the last 6 months to mobile.
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Need More Leads? Fix Your Marketing Strategy

Marketing Leaders can contribute more to the revenue goal with the right strategy in place. One piece of the puzzle is your engagement with prospects.
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WordPress Wednesday: Top 5 CMS Alternatives - 'Net Features - Website Magazine

WordPress Wednesday: Top 5 CMS Alternatives - 'Net Features - Website Magazine | Marketing and Creative Services | Scoop.it
:: By Briley Kenney, Template Monster :: WordPress is undoubtedly the most popular content management system (CMS). The entire platform can be overhauled to work with any type of site be it a blog, professional online publication, e-tailer or other website...
Wendy Flanagan's insight:

Haven't tried any of these free alternatives to WordPress...

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Digital Stuff You'll Freakin' Love - 'Net Features - Website Magazine

Digital Stuff You'll Freakin' Love - 'Net Features - Website Magazine | Marketing and Creative Services | Scoop.it
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Snapchat is driving marketers crazy — and that might just be okay

Snapchat is driving marketers crazy — and that might just be okay | Marketing and Creative Services | Scoop.it
Image Credit: Screen shot What would Aldous Huxley have made of Snapchat?
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How To Get More Interaction On Google+ [INFOGRAPHIC]

How To Get More Interaction On Google+ [INFOGRAPHIC] | Marketing and Creative Services | Scoop.it

"Why don't I get +1's, comments, and reshares like everyone else?" The short answer is; don't just know what to say, know how to say it. Strategically creating posts in the correct format will facilitate engagement.


Via Kamal Bennani
Wendy Flanagan's insight:

Social Media Marketing: It's a writer's world. It's a photographer's dream.

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SMToolbox: Free Tools to Track Social Media Activity and Mentions

SMToolbox: Free Tools to Track Social Media Activity and Mentions | Marketing and Creative Services | Scoop.it

Tracking activity across social media is an increasingly important task whether you are a big brand or an individual. It is a critical activity for brand monitoring, but it is also becoming a key research tool for tracking trends and discovering content. This week in SMToolbox, we will take a look at a few free social media tracking tools.


Via Kamal Bennani
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Hemingway for Hotels: The Ritz-Carlton's Flash Fiction Ads

Hemingway for Hotels: The Ritz-Carlton's Flash Fiction Ads | Marketing and Creative Services | Scoop.it

It could almost be a writing workshop prompt: tell a story, do it in six words, go for the wow effect — and that’s exactly what the Ritz-Carlton wants. Recently, the hotel company launched a campaign inviting social media friends and followers to provide six-word stories about their Ritz-Carlton experiences with the hashtag #RCMemories. 


The company calls these stories “Six Word Wows,” and the campaign, if one were to believe the corporate website’s press release tagline, is “Paying Homage To Classic Ernest Hemingway Line.” “Which classic Hemingway line?” we might ask. “If people bring so much courage to this world the world has to kill them to break them, so of course it kills them”?


No, Ritz-Carlton is referring to the probably apocryphal  anecdote that when bet he couldn’t write a story in six words, Hemingway replied, “For sale: baby shoes, never worn.”....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 18, 2:15 AM

Smart content marketing campaign and even smarter by crowdsourcing storytelling.

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5 Things Marketers Should Know But Usually Don't - Forbes

5 Things Marketers Should Know But Usually Don't - Forbes | Marketing and Creative Services | Scoop.it
5 Things Marketers Should Know But Usually Don't
Forbes
Marketing is often confused with promotion, but it's more than that.
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4 Ways to Improve Your Pinterest Marketing With Analytics

4 Ways to Improve Your Pinterest Marketing With Analytics | Marketing and Creative Services | Scoop.it
Do you use Pinterest to market your business? Do you use Pinterest analytics to help you market better? Most brands on Pinterest aren’t tracking their metrics. The companies that do are finding optimized engagement.
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