Do you have a local business page on Facebook? Discover how to use the Facebook Professional Services feature to boost visibility with local customers.
Wendy Flanagan's insight:
Once again Facebook brings local businesses an opportunity, but then makes it somewhat of a mystery how to best be 'ranked' as an owner. A composite of recommendations that won't guarantee placement...
Where the local business is located
Matching keywords in the local business page’s name, description and category
The overall average star rating of the local business
The number of ratings the local business has received
The recency of the latest review
The number of check-ins for the local business
Previous interactions between the local business page and the customer
Connections between customers and people who check in, rate and review the local business
What you measure is what you're able to improve. Setting yourself up for success involves measuring your traffic metrics the right way, so you can identify areas to work on and implement the right actions. In the first Whiteboard Friday of 2016, Rand explains what you need to include when building your own traffics metrics dashboard in the new year.
:: By Amberly Dressler, Managing Editor :: The demand for unique, relevant content from both consumers and the channels they find themselves on (e.g. search, social) is high, but creating, curating and circulating content can be a huge undertaking for...
Today we're launching Audience Optimization, an organic targeting tool to help publishers reach and engage their audiences on Facebook and better understand the interests of people clicking on their posts.
:: By Bruce Jones, Design & Promote :: Content is important, but it’s not enough if you want your website to convert visitors to leads. With 2016 expected to be the year of more targeted lead generation for businesses of all sizes, your site...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.