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Announcing The 54 Finalists In Our Innovation By Design Awards

Announcing The 54 Finalists In Our Innovation By Design Awards | Marketing and Creative Services | Scoop.it
At last the results you've been waiting for.
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Everything You Need To Know About Naming Your Company

Everything You Need To Know About Naming Your Company | Marketing and Creative Services | Scoop.it
Your brand is like your baby--except when you name your company, you have far more things to consider than whether or not it will get made fun of...
Wendy Flanagan's insight:

Tips for naming your company. Top of the waves.

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Five Commitments For CMOs Who Want To Rock Social Media

Five Commitments For CMOs Who Want To Rock Social Media | Marketing and Creative Services | Scoop.it
This article is by Margaret Molloy, the global CMO for strategic branding firm Siegel+Gale. Follow her on Twitter @MargaretMolloy. The CMO’s personal use of social media is a hot topic in the marketing community. It is fraught with some intimidation, plenty of procrastination and occasional arrogance—on both sides of the argument—about [...]
Wendy Flanagan's insight:

Busy executives often don't have time to craft and manage a social media content strategy that aligns with their corporate brand and personal brand. I often work behind the scenes on their behalf to craft that strategy and overlay personal and professional content for a very real and engaged executive. As we work together, I teach them how to use the social channels so that they can participate on their terms.


Thanks for the great article @Margaret Molloy

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Facebook Ads: Women, Older Age Groups Best-Monetizing Demos in Q1

Facebook Ads: Women, Older Age Groups Best-Monetizing Demos in Q1 | Marketing and Creative Services | Scoop.it
Roughly one-quarter of ad spending aimed at Facebook users aged 18-64 was directed to the 18-24 bracket in Q1, according to a report [download page] from Nanigans. That
Wendy Flanagan's insight:

Facebook ads and sponsored posts remain a good way of reaching your consumer audiences. #socialmediamarketing #facebook

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Three Steps To An ‘Unbound’ Content Marketing Strategy

Three Steps To An ‘Unbound’ Content Marketing Strategy | Marketing and Creative Services | Scoop.it
Inbound or outbound marketing? It comes up in almost every campaign kick-off or strategy brainstorm. But it’s the wrong question at the wrong time. The lines between inbound and outbound marketing …
Wendy Flanagan's insight:

Not every company or industry can run a strictly #inboundmarketing campaign cost efficiently. A combination of inbound and outbound marketing can be essential.

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The Creativity Top 5: The Best Brand Ideas of the Week | Top 5 ...

Need some inspiration? Check out Creativity's latest roundup of the week's best brand ideas.
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TrustRadius Reveals Best Marketing Automation Software for Small Businesses ... - PR Web (press release)

TrustRadius Reveals Best Marketing Automation Software for Small Businesses ... - PR Web (press release) | Marketing and Creative Services | Scoop.it
CMO
TrustRadius Reveals Best Marketing Automation Software for Small Businesses ...
Wendy Flanagan's insight:

This is great as I'm reviewing #MarketingAutomation for small business right now. 

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Branding Lessons From Walter White

Branding Lessons From Walter White | Marketing and Creative Services | Scoop.it
This story first appeared in Inc. My wife and I have been binge-watching Breaking Bad on Netflix (I know—we’re a little late to the party). I couldn’t help noticing that, despite the fact that it’s fiction, the award-winning TV show contains valuable lessons about brand marketing: 1. To build brand,...

Via Alda Telles
Wendy Flanagan's insight:

Love Walter White and everything so masterfully done by the series.

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Six Mobile Messaging Types and How to Use Them - Chief Marketer

Six Mobile Messaging Types and How to Use Them - Chief Marketer | Marketing and Creative Services | Scoop.it
CMOs spend too much time trying to drive instant revenue through push and not exploring other rich messaging formats for mobile devices.
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kimono : Turn websites into structured APIs from your browser in seconds

kimono : Turn websites into structured APIs from your browser in seconds | Marketing and Creative Services | Scoop.it
kimono: create APIs where they don't exist
Wendy Flanagan's insight:

The next game changer? Maybe.

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Type Connection Helps You Find Matching Typefaces

Type Connection Helps You Find Matching Typefaces | Marketing and Creative Services | Scoop.it
It's like the Tinder of typography.
Wendy Flanagan's insight:

New fonts are designed every day and matching them can be a challenge. #design Try Type Connection

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AIGA Centennial: How Best to Serve 25,000 Members? - Print Magazine

AIGA Centennial: How Best to Serve 25,000 Members? - Print Magazine | Marketing and Creative Services | Scoop.it
As AIGA, the oldest U.S. design organization, celebrates its centennial year, it's an opportunity to relish its past as well as ponder its future.
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Neuroscience Study Identifies "Story Button" & What it Says About Brand/Human Love

Neuroscience Study Identifies "Story Button" & What it Says About Brand/Human Love | Marketing and Creative Services | Scoop.it
Move over focus groups. Neuroscience-based research from Innocean seeks to uncover what people really like and seemingly reveals that, sometimes...

Via Karen Dietz
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Karen Dietz's curator insight, March 13, 9:48 AM

Hmmmmm -- here's some new research from neuroscience. The company Innocean wired up 8 people to measure their responses, asked them questions about brands, and then about people they love.


Guess what -- 3 of the 8 people showed more love for brands than people. Why? The brands had a stronger story attached to them. What does it mean? Their interpretation is that there is a story button in our brain.


OK -- hold on here. I've got some problems with this. I'm not a neuroscientist but some of this seems like a lot of over-reaching.


First of all -- 8 people is a very tiny sample. That 3 of the 8 had a certain experience does not mean much at all.  All the study points to is more questions. Like for the 3 people who loved their brands more than loved ones, are their relationships troubled? If so, that would naturally lead to mythologizing a watch. And is a watch a brand or simply an object evoking strong memories? Is the love for the Seattle Seahawks more about someone mythologizing their identity? And does that reflect at all on this person's love for his toddler? Ay yi yi -- I could go on.


And then to conclude there's a "story button" in the brain that is more like a switch to turn on and off is problematic for me also. We think in stories so narrative structure is much more imbedded in who we are than a pus button indicates.


So I remain highly skeptical about this study until A LOT more research is done. Read the article and tell me what you think.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Ivan Mercado Lorberg's curator insight, March 14, 8:34 AM

¿Es posible "amar" o comprometerse con una marca en particular en un mundo tan poligámico como el de hoy enn día? Acá una respuesta Neurocientífica

Mervi Rauhala's curator insight, March 18, 12:38 AM

Interesting study about how people "love "their favorite brands and icons even more than people. But there has to be a special story related to the product or brand, but but...The results could be also interpreted otherwise. Leaves lot of open questions.

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Native advertising – why in-app solutions are the future

Native advertising – why in-app solutions are the future | Marketing and Creative Services | Scoop.it
With Advertising Week Europe just three weeks away, one of the hot buzz words that I’m sure we’re going to be hearing a lot of from the industry is ‘native advertising’.
I wanted to share an article I recent posted in The Drum ‘Native advertising...

Via Paul Squirrell
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Paul Squirrell's curator insight, March 17, 2:04 AM

This is worth a few minutes to read - for sure, from an advertisers perspective it makes sense and, no doubt, works far better than more traditional forms of digital advertising such as banners etc.

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Fashion Designers Partner with Google for Shoppable G+ Hangouts | What's Next Blog

Fashion Designers Partner with Google for Shoppable G+ Hangouts | What's Next Blog | Marketing and Creative Services | Scoop.it
Several fashion brands have partnered with Google to create the Shoppable GooglePlus Hangout app.
Wendy Flanagan's insight:

Bringing a new dimension to #concierge service in #ecommerce. How long before the concept moves beyond fashion to other merchandise? Could this concept save stores like #BestBuy?

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Small business guide: How to invest your digital advertising dollars

Small business guide: How to invest your digital advertising dollars | Marketing and Creative Services | Scoop.it
Advice for small businesses on how to spend their limited advertising budgets.
Wendy Flanagan's insight:

Some good "core" digital advertising ideas. Are you using digital loyalty cards?

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Here's How To Use Analytics To Tell A Brand Story

Here's How To Use Analytics To Tell A Brand Story | Marketing and Creative Services | Scoop.it
This article is by Kathy Collins, CMO, H&R Block. When we think about great branding, great campaigns or taglines, everything from Southwest's "You are now free to move about the country" to Citi's "Live Richly," immediately come to mind. However, great branding goes way beyond a slick slogan. During my more [...]
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The Complete List of Evergreen Content Ideas for Your Blog

The Complete List of Evergreen Content Ideas for Your Blog | Marketing and Creative Services | Scoop.it
A good tweet peaks at 18 minutes. An evergreen blog post lasts for years.
It’s crazy to see the disparity between two pieces of content that we all create on a regular basis.
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Brands You Follow on Instagram Are Watching You Verrrry Closely

Brands You Follow on Instagram Are Watching You Verrrry Closely | Marketing and Creative Services | Scoop.it
The brands you follow on Instagram may be paying close attention to you — very close attention, in fact
Union Metrics, the social analytics company behind the Twitter analytics service TweetReach, added an Instagram analytics tool on Wednesday.
Wendy Flanagan's insight:

With the demise of free keyword analytics from Google Analytics, other tools to measure user behaviors are going to gain in relevance - particularly social measurement tools that can evaluate sharing patterns, reach and audience tone.

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Rescooped by Wendy Flanagan from Integrated Marketing Communications | IMC
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73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey] | Marketing and Creative Services | Scoop.it

The majority of consumers (73 percent) say they lose trust in the local business when it happens. And 67 percent say the same if they get lost due to faulty location information. This, according to recent survey data released by Placeable.

 

When an online local listing for a business is incorrect, who’s to blame? The business owner? The search engine? The competition?

Regardless of fault, the majority of people (73 percent) say they lose trust in the local business when it happens. And 67 percent say the same if they get lost due to faulty location information. This, according to recent survey data released by Placeable.

 

"It is vital that multi-location businesses preserve customer trust by ensuring absolute accuracy in their online location information. Anything less makes the business vulnerable to a constant, ongoing erosion of its brand,” Placeable said in its report. "Brands that fail to ensure the accuracy of search engine location data run the risk of not only missing out on new customers, but jeopardizing their relationships with existing customers as well.”


Via Russ Merz, Ph.D., IMCyclopedia.com
Wendy Flanagan's insight:

It's the little things - like location - that still matter.

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Russ Merz, Ph.D.'s curator insight, April 9, 8:20 AM

More evidence demonstrating that  #brand communications must "accurately" and "consistently" contain #content customers can rely upon. If they are misled or misinformed they will rightly blame the brand.

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1,000,000 people and businesses are now using Scoop.it!

1,000,000 people and businesses are now using Scoop.it! | Marketing and Creative Services | Scoop.it
Interest-based content curation was only a vision 2 years ago when we launched: in a post Web 2.0 world, we felt that more and more we are the content we publish. Whether we liked it or not, we would all need to become media - a problem for busy professionals who don’t have time or inspiration for that and whose primary expertise is often not to be a content publisher.

Since then, publishing-by-curation rapidly turned into an important trend as 1,000,000 freelance professionals, community managers, content marketers, educators, knowledge managers, thought leaders, and more are now using Scoop.it to demonstrate and share their professional expertise, develop visibility for their small or mid-sized businesses or to make the company they work for smarter. Continue reading →
Wendy Flanagan's insight:

Ask me how we can select and publish content using Scoop.it! for your business. #contentstrategy

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36 Surreal Storefront Displays

36 Surreal Storefront Displays | Marketing and Creative Services | Scoop.it
Storefront Displays - Sometimes a little extra effort is needed in order to draw in consumers to a store, and these surreal storefront displays are showcasing how bold...
Wendy Flanagan's insight:

store front #retail experiential #design

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Milton Glaser Critiques Modern Beer Art

Milton Glaser Critiques Modern Beer Art | Marketing and Creative Services | Scoop.it
The 84-year-old graphic-design legend who created the Brooklyn Brewery identity weighs in on what craft breweries are doing right and wrong.
Wendy Flanagan's insight:

Great designers think about #design and the impact on #brand. Brand managers and designers should pick the design apart before implementation to make sure it meets the marketing strategy goals (not just look good by personal opinion on aesthetics). By supporting the marketing position, good design can help achieve greater brand recognition and market share. 


Milton Glaser's work and voice continue to be thoughtful and inspirational in a sea of "so what" design.

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Jaquet Droz website dedicated to history of timepieces from 18th century family business

Jaquet Droz website dedicated to history of timepieces from 18th century family business | Marketing and Creative Services | Scoop.it
Wendy Flanagan's insight:

Similar to work I once did for Ebel watches, the amazing works of the Jaquet Droz family are beautifully highlighted in the #design of this #brand history site. 

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Rescooped by Wendy Flanagan from All About Marketing Operations
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Marketing + IT = Chief Marketing Technology Officer [Infographic]

Marketing + IT = Chief Marketing Technology Officer [Infographic] | Marketing and Creative Services | Scoop.it
Marketing + IT = Chief Marketing Technology Officer [Infographic] - Digital Commerce, Information Technology, Marketing

Via Mayer Becker
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Mayer Becker's curator insight, February 18, 12:59 PM

Finally, an infographic about the role of chief marketing technology officer. Scott Brinker (Chief MarTech blog) estimates 81% of enterprise-class companies have established this position, with an addition 7-8% expected to do so in the next 24 months. Aligning marketing's objectives with technologies to support them is also a key function of the #marketingoperations team, who maintain a relationship with the IT organization in a company.

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The Rise of the Marketing Technologist Part 2: Who Owns The Marketing Technology Stack? | ANNUITAS

The Rise of the Marketing Technologist Part 2: Who Owns The Marketing Technology Stack? | ANNUITAS | Marketing and Creative Services | Scoop.it
The discussion continues on the the rise of the Marketing Technologist and its pros and cons. Who owns the technology stack or who should?

Via Mayer Becker
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Mayer Becker's curator insight, March 15, 9:30 AM

Another perspective on this evolving conversation about ownership of the many types of marketing technology. Should it be the CIO or the CMO who owns the technology "stack?" More important is the question, are the CIO and CMO working together collaboratively?