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How Do You Hire? Top CMOs Talk Talent

How Do You Hire? Top CMOs Talk Talent | Marketing and Creative Services | Scoop.it
Renegade CEO Drew Neisser interviews three top CMOs, who agree that they are only as strong as the team they surround themselves with.
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Red Ten NYC: Shortage of Marketing Talent in USA Causes Concern Among ... - Newsday

Red Ten NYC: Shortage of Marketing Talent in USA Causes Concern Among ... - Newsday | Marketing and Creative Services | Scoop.it
Red Ten NYC: Shortage of Marketing Talent in USA Causes Concern Among ...
Newsday
Outsourced marketing and sales firm Red Ten NYC joins US industry leaders in voicing their concern over the skills shortage in the labor market.
Wendy Flanagan's insight:

What a load of crap. There isn't a shortage of marketing talent, there's people writing job descriptions demanding everything but the kitchen sink! Combine three different jobs under the 'marketing' umbrella and expect to pay someone less than half what he earned a decade ago.

 

Most job descriptions clearly indicate that the author has no idea what is required to do the work... and adequate budgets have not been allocated to allow the marketer to achieve the goals once in the position. If there's a shortage in talent, it's in HR and it's a shortage in UNDERSTANDING the marketing industry and what's changed in budget, media and online tools.

 

The proliferation of do-it-yourself tools doesn't mean that it is the best use of a marketer's time or talent.

 

This is a frustrating time in marketing, and the result of blended job skills will be detrimental to generational marketing and lasting brand value.

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GUINNESS TO CHAMPION TALENT AND CREATIVITY TO BUILD A BRIGHTER FUTURE IN NORTHERN IRELAND - NI Gossip Guy

GUINNESS TO CHAMPION TALENT AND CREATIVITY TO BUILD A BRIGHTER FUTURE IN NORTHERN IRELAND - NI Gossip Guy | Marketing and Creative Services | Scoop.it
RT @nigossipguy: Have you checked out if Guinness could champion your creativity? #arthurguinnessprojects
http://t.co/CBWMhnfWhT http://t.…
Wendy Flanagan's insight:

Nothing says "talent and creativity" like a pint of Guinness. Cheers!

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