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Scooped by Wendy Flanagan
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Marketers Are Slackers When it Comes to Omnichannel

Marketers Are Slackers When it Comes to Omnichannel | Marketing and Creative Services | Scoop.it
Still too much batch and blast and too little realtime personalization, says SAP ecom exec.
Wendy Flanagan's insight:

Personalization requires a corporate commitment to allow the employees online to be the face of the brand, in a way that is as meaningful as they are in meetings, presentations, and phone negotiations.


This is a continued triple-edged sword as the personalization opens the employee, customer or prospect, and the company to potential scrutiny, invasion of privacy, and many deeper concerns. There is no easy answer... except batch and blast. 

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Rescooped by Wendy Flanagan from Best communication and marketing ideas
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Coke adds Spotify branding to new slim cans | Marketing Magazine

Coke adds Spotify branding to new slim cans | Marketing Magazine | Marketing and Creative Services | Scoop.it

Coke has unveiled an addition to its packaging arsenal as the drinks giant adds its global Spotify partnership to its cans for the first time. The cans are branded with the Spotify logo and the line "visit coca-cola.com/placelists", which takes consumers to a Spotify app that lets people tag where they are listening to their music.


Via EstellePierrot
Wendy Flanagan's insight:

brand alignment and cooperative endeavors leverage emotional loyalty in customers and compliment attributes. Coca Cola adds history and stability; Spotify adds personalization and passion. And, it's a beautiful package design.

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Juanna-Lisa Hospedales's curator insight, August 9, 2013 12:07 PM

Very creative...eye catching