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Rescooped by Wendy Flanagan from International Marketing Communications
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What Doesn't Your Brand Stand For? - AdAge.com (blog)

What Doesn't Your Brand Stand For?
AdAge.com (blog)
Do you find yourself in awe of certain brands? You know, those with an unquestioning, undyingly loyal following. Timberland or Chipotle come to mind.

Via Paul Squirrell
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Paul Squirrell's curator insight, October 16, 2013 6:58 AM

The idea of "sacrifice" when it come to defining what your brand stands for is an interesting one.  To many brands are tempted spread themselves across categories or sub-product ranges as a way to increase revenue (a behaviour probably more prevalent in harder economic times), without giving enough consideration to how this impacts their values and overall integrity. 


Interestingly, this is also true of some creative agencies as we discussed a few posts back.


Bottom line.  Strong brands require clarity of thinking about what they stand for and importantly, what they don't.

Rescooped by Wendy Flanagan from Tolero Solutions: Organizational Improvement
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On Leadership, Generations and Social Media Policy

On Leadership, Generations and Social Media Policy | Marketing and Creative Services | Scoop.it
These days, almost every orientation handbook has it: the dreaded social media policy. Does your company have a social media policy for all generations? For those organizations that do, some polici...

Via Scott Span, MSOD
Wendy Flanagan's insight:

The power of social is to engage the entire organization with the reach of its individuals. But how to control and direct the messaging is a marketer's nightmare!

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Scott Span, MSOD's curator insight, July 2, 2013 10:41 AM

What's your policy?

Scott Span, MSOD's comment, July 8, 2013 11:54 AM
@Wendy - That is most definitely part of the challenge, not just for marketers, but also for those of us who are working to increase organizational communication and performance.
Wendy Flanagan's comment, July 8, 2013 5:05 PM
Employees as brand champions from each division based on their understanding of Vision, Mission, Values and ability to articulate such via imagery and written word. Those who don't meet the same criteria in their private social media activities should not engage on behalf of the company. The current state of Social, barring Vine and YouTube, is primarily focused on writing skills and thus can be reviewed and documented against brand standards. Training has to become part of the job for those in public-facing roles - training about corporate position, corporate secrets, online etiquette, the state of SEO, crisis procedures and time management.
Scooped by Wendy Flanagan
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Why Storytelling Can Make The Difference Between Successful And Failed ... - Forbes

Why Storytelling Can Make The Difference Between Successful And Failed ... - Forbes | Marketing and Creative Services | Scoop.it
Why Storytelling Can Make The Difference Between Successful And Failed ...
Forbes
Thus, when communications works, we are literally aligned with one another, down to our very brain patterns.
Wendy Flanagan's insight:
Great storytellers bring a brand to life, allowing it to soar with vision, emotion and purpose
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