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Rescooped by Wendy Flanagan from Internet Marketing Strategy 2.0
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Why Google Is Blocking All of the Keyword Referral Data and Why This Is Really Bad

Why Google Is Blocking All of the Keyword Referral Data and Why This Is Really Bad | Marketing and Creative Services | Scoop.it
Rand Fishkin talks about Google's motivation behind their encryption.

Via Robin Good
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Jill Prest Hart's curator insight, October 10, 2013 10:47 PM

I agree with one of the commentors on this post, that said, Google is doing this in response to the competition with FB et al. FB is making huge inroads in Googles once great monopoly.  You can still find keywords that will rank with reverse attack marketing and can learn about it here: http://www.reverse-attack-marketing.info

David Bennett's curator insight, October 11, 2013 6:34 AM

Quote from Danny Sullivan of Search Engine Land: "

Publishers allow search engines to index their content, which is used by the search engines as the core content they can put lucrative ads around.


In return, search engines have provided traffic to publishers and data on how those publishers are found. That latter part of the ‘deal’ was unilaterally pulled by Google.”""

Deb Nystrom, REVELN's curator insight, October 16, 2013 9:40 PM

Robin Good's insight with this ScoopIt is plenty.  It's a big deal about SEO being worthwhile, a real game changer as of Sept. 25th.  ~  Deb

Scooped by Wendy Flanagan
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Google on Guest Blogging; be afraid, be very af...

Google on Guest Blogging; be afraid, be very af... | Marketing and Creative Services | Scoop.it
There's lots of buzz about Google and guest blogging for links lately. Should we be concerned? Read on to find out... (Google on Guest Blogging; be afraid, be very af...
Wendy Flanagan's insight:

Not a practice I've heavily employed, but interesting how the algorithym changes

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Scooped by Wendy Flanagan
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Google: don't expect privacy when sending to Gmail

Google: don't expect privacy when sending to Gmail | Marketing and Creative Services | Scoop.it
Critics call revelation 'a stunning admission' as Google makes claim in court filing in attempt to head off class action lawsuit
Wendy Flanagan's insight:

Many small businesses use #Gmail as their core communication channel. 

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Rescooped by Wendy Flanagan from The Marketing Technology Alert
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With Death of AdWords Keyword Tool Near, Google Pushes Users to Keyword Planner - Search Engine Watch

With Death of AdWords Keyword Tool Near, Google Pushes Users to Keyword Planner - Search Engine Watch | Marketing and Creative Services | Scoop.it

Key excerpt...

 

The Google AdWords Keyword Tool has long been in the toolkit of most search engine marketers, regardless of whether they used Google AdWords. In fact, it was one of the first keyword tools available freely to webmasters in order to find keyword suggestions and build keyword list.

 

But users using this free tool are now seeing a notice stating that in the coming months the external Keyword Tool will no longer be available. Instead, they are steering users to their new Keyword Planner that they launched earlier this year.

 

The keyword planner is actually a combination of the Keyword Tool plus the Traffic Estimator, so pay per click advertisers on Google can see not only the suggested keywords but traffic estimates at the same time, along with some other relevant data Google includes.

 

Unfortunately, a lot of the data that we are used to seeing from the Keyword Tool hasn't been integrated into the Keyword Planner, such as the ad share statistics. Google says they are working on adding a new column to give insight into ad impression share data.

 


Via marketingIO
Wendy Flanagan's insight:

Keeping up with Google is a full time job!

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marketingIO's curator insight, July 2, 2013 12:24 PM

Heads up!


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