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Marketing for Engineers - EE Times

Marketing for Engineers - EE Times | Marketing and Copywriting | Scoop.it
Marketing for Engineers
EE Times
If you hate marketing, you're not alone. To do something well, you have to love it, so how can marketing people love what they do?
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The 12 Days of Social Media Marketing — No, Really

The 12 Days of Social Media Marketing — No, Really | Marketing and Copywriting | Scoop.it
RT @NewzSocial: Christmas carol for Social. #socialmediamarketing http://t.co/ZiV5DClg1b "The 12 Days of Social Media Marketing —..." via #…
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Triberr Influence Marketing - Bloggers Pitching Brands

Triberr Influence Marketing - Bloggers Pitching Brands | Marketing and Copywriting | Scoop.it
Triberr has recently extended its services to bloggers by introducing an influence marketing solution.
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How to jumpstart your 2014 marketing and fundraising with social data

How to jumpstart your 2014 marketing and fundraising with social data | Marketing and Copywriting | Scoop.it
Whether you're in marketing, communications or fundraising, you communicate
with a lot of people every day.
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7 Social Media Safety Tips For Teens On Facebook (Video) - Safe Smart & Social

7 Social Media Safety Tips For Teens On Facebook (Video) - Safe Smart & Social | Marketing and Copywriting | Scoop.it
In this video we outline how teens can be safe and smart on Facebook: Don’t include your middle name on your Facebook page (or any social media account). Don’t check in at home on social media. Don’t let your BFF check in at your house.
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A Map to Marketing Automation: 6 Key Website Components for Smarter Marketing - Design Float | #TheMarketingAutomationAlert

A Map to Marketing Automation: 6 Key Website Components for Smarter Marketing - Design Float | #TheMarketingAutomationAlert | Marketing and Copywriting | Scoop.it
The article represents 6 tips for smarter internet marketing.

 

Summary...

 

If you’re interested in incorporating marketing automation into your site, you’ll need these 6 essential components:

Content

Calls to Action

Landing Pages

Forms

Thank You Pages

Email Integration

 

__________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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marketingIO's curator insight, December 15, 2013 3:02 PM

I curated this as the associated graphics are wonderful examples of each step.

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15 Innovative Redesigns of 2013

15 Innovative Redesigns of 2013 | Marketing and Copywriting | Scoop.it
It was a year of big changes for many companies. With lots of new appearances, we looked at what redesigns succeeded in 2013.

Via Kamal Bennani
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3 social media campaigns for the holidays - Nashville Business Journal

3 social media campaigns for the holidays - Nashville Business Journal | Marketing and Copywriting | Scoop.it
Earlier this week I shared a few simple ways your brand or business can leverage...
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How 'Vertical Silos' Can Lead to Better Content Marketing Strategies

How 'Vertical Silos' Can Lead to Better Content Marketing Strategies | Marketing and Copywriting | Scoop.it
The idea of having "silos" in business has been much maligned for years. But find out how vertical silos can lead to better content marketing strategies.
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5 Social Media Management Tools You Should Consider

5 Social Media Management Tools You Should Consider | Marketing and Copywriting | Scoop.it
Social Media Tools: Here are five social management tools to simplify the management of your social media marketing.
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The Ultimate List of Trending, Real Time Search and Social Search Websites

The Ultimate List of Trending, Real Time Search and Social Search Websites | Marketing and Copywriting | Scoop.it
Top list of the trending topic websites, real time search engines, and social search engines.
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This Week In Content Marketing: Copywriting Tips, Trends For 2014, And More

This Week In Content Marketing: Copywriting Tips, Trends For 2014, And More | Marketing and Copywriting | Scoop.it
Social media, copywriting and “contextual marketing”, oh my! This week’s... (RT @ThinkYellowBE: #Copywriting tips for 2014: http://t.co/bqpygTwM9X)
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Google+

Social Media 2014 1PM EST LIVE http://t.co/bAihJtdZsX @jennherman31 @MEspecialist @DustinWStout @WebbyStation @jeffsieh#socme2014
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Management Bytes from MandE: Performance Management: Actual & Measured

Management Bytes from MandE: Performance Management: Actual & Measured | Marketing and Copywriting | Scoop.it
Performance Management: Actual & Measured http://t.co/v4iRMwSMJZ
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What is Content Marketing? And how to use Google+ to do it brilliantly! - Plus Your Business

What is Content Marketing? And how to use Google+ to do it brilliantly! - Plus Your Business | Marketing and Copywriting | Scoop.it
Here is an article with a collection of video tutorials showing you how to make your content marketing outstanding, using Google Plus! (RT @kimoftheworld: What is Content Marketing?
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Effective Direct Response Marketing: One-Shot vs. Campaign - Profs | #TheMarketingAutomationAlert

Effective Direct Response Marketing: One-Shot vs. Campaign - Profs | #TheMarketingAutomationAlert | Marketing and Copywriting | Scoop.it

Intermediate/ Digest...

 

The Direct One-Shot Approach

With this approach, you start off with a clear understanding of what problem you are solving. You then find out who your ideal clients are and you create a marketing piece to reach them. That marketing piece could be a letter, email, postcard, online ad, or print ad. The direct one-shot approach has some great benefits:

-- >  Revenue generated right away

-- >  Short time to turn ROI positive

-- >  Easy to use again and again

-- >  Know quickly whether it works or doesn't


The Two-Plus Step Approach (AKA, the Campaign)

With the campaign approach, your initial goal isn't to sell right out of the gate. Your primary focus is to get your ideal audience to join your list so that you can send them marketing messages over a period of time. The benefits of the campaign approach:

-- >  Can deliver a higher total ROI

-- >  Many opportunities to engage and sell to prospects

-- >  Ability to test and change many elements for a winning combination

-- >  Allows you to educate and build a deep relationship with prospects


You definitely want to keep in mind two considerations when deciding which approach to test first.

1. The cost of your product or service. The higher the price tag, the more educating you'll have to do. A higher price typically calls for the campaign approach.

2. Your ideal buyer. If you're selling an app to teenagers, it's unlikely that you'll need to put them into an autoresponder funnel and sell them on the benefits of it. It's something they likely know about already and want. All you need to do is direct them to the sales page and make it easy for them to buy.

 

__________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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Björn Gemmecke's curator insight, December 17, 2013 7:45 AM

david olgivy als guru für online-marketing. okay :-D

die sichtweise ist dennoch bedenkens-wert

 

cordelia stewart's curator insight, August 28, 2014 12:17 AM

Great article about the benefits of using each approach to engage consumers within you target market or initial database to increase sales through direct response marketing.

Nadhirah Aljffri's curator insight, September 30, 2014 7:57 PM

This article give out a good insight on what direct marketing is and on how to use it. The article give good advice and how to approach and also shows examples of the company that use it and how they do it. 

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Artificial Intelligence Is Coming for Your Social Media - National Journal

Artificial Intelligence Is Coming for Your Social Media - National Journal | Marketing and Copywriting | Scoop.it
Artificial Intelligence Is Coming for Your Social Media National Journal While this dystopian scenario is still set in an undetermined future, the idea that social media can scan your photos for contextual clues about lifestyle has already been...
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Four Reasons Doctors Worry About Social Media - #GetOverIt

Four Reasons Doctors Worry About Social Media - #GetOverIt | Marketing and Copywriting | Scoop.it
Rather than isolating doctors, emerging technologies promise to be fundamentally enabling, allowing doctors to redefine and strengthen their relationships -- with patients and with colleagues. The result: a new sense of connection and meaning.
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3 New Ways To Craft Compelling Stories With Social Media - Fast Company

3 New Ways To Craft Compelling Stories With Social Media - Fast Company | Marketing and Copywriting | Scoop.it
Fast Company
3 New Ways To Craft Compelling Stories With Social Media
Fast Company
Visual storytelling is a hot marketing trend right now, and social media platforms are incorporating new features that support image-driven marketing.
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Juniper Networks' Management Presents at 2013 Cantor Fitzgerald Internet Conference (Transcript)

Juniper Networks' Management Presents at 2013 Cantor Fitzgerald Internet Conference (Transcript) | Marketing and Copywriting | Scoop.it
Juniper Networks (JNPR) 2013 Cantor Fitzgerald Internet Conference December 11, 2013 9:30 a.m.
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Content Marketing Alone Will Fail

Content Marketing Alone Will Fail | Marketing and Copywriting | Scoop.it

Jason Falls provides a cautionary tale for brand and marketers investing heavily in content marketing. The danger is that content alone is not by itself social and losing one’s social edge will hurt.


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Marilyn Moran's curator insight, November 25, 2013 9:47 PM

Always great insight by Jason Falls. Good content along with social media participation is key. 

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Social Media ROI: 11 FREE Tools for Measuring Social Media Success - Search Engine Watch

Social Media ROI: 11 FREE Tools for Measuring Social Media Success - Search Engine Watch | Marketing and Copywriting | Scoop.it
Social Media ROI: 11 FREE Tools for Measuring Social Media Success
Search Engine Watch
One of the most challenging tasks in selling digital marketing to the C-Suite is defining the return on investment (ROI).
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