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insights about using social media to create powerfully persuasive content and marketing that's smart and effective
Curated by Becky Gaylord
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10 tips for social video success

10 tips for social video success | marketing and content creation | Scoop.it

Social media and storytelling are a match made for marketers. As consumers continue to flock to social networks, reverting to the origins of storytelling may be the best way for brands to connect. But unlike in the broadcast era, marketers need to approach content creation with shareability (and the psychology of sharing) in mind.



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Analyze Your Twitter Account with ReTweetLab for More ReTweets | Dan Zarrella

Analyze Your Twitter Account with ReTweetLab for More ReTweets | Dan Zarrella | marketing and content creation | Scoop.it

One of my favorite topics to research is ReTweeting. I have several very large (millions and hundreds of millions of rows) datasets that I use to do my analysis. The results of my research with these databases are best practices, generated across many industries, timezones, account types and languages. This data is a great starting point for your experimentation.


The best data is always your data. 

 

So I created a free tool, ReTweetLab that allows you to do the same kind of analysis that I conduct on my large datasets on your account (or any other Twitter account you want).

 
Via Jeff Domansky
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Benjamin Haslem's curator insight, August 14, 2013 7:15 PM

Thanks to Jeff Domansky for pointing out this great analytics tool. It provides interesting insights into how, why and when your tweets are retweeted. Best of all: it's free!

Jeff Domansky's comment, August 16, 2013 1:11 PM
Glad it was useful Benjamin. Dan Zarella is a great resource!
Benjamin Haslem's comment, August 20, 2013 2:20 AM
Thanks Jeff!
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7 Important Twitter Marketing Tips for Small Businesses Owners

7 Important Twitter Marketing Tips for Small Businesses Owners | marketing and content creation | Scoop.it
Twitter Marketing Tips: Twitter is one of the best micro blogging and social network site with real time information that connects you to ideas, opinions (140 twitter marketing tips http://t.co/cxRQsG4c2Z)...
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The Top Benefits of Social Media Marketing [Infographic] - Pamorama | Social Media Marketing Blog

The Top Benefits of Social Media Marketing [Infographic] - Pamorama | Social Media Marketing Blog | marketing and content creation | Scoop.it
Social media marketing facts, figures, and statistics are displayed in this handy infographic.

Via Herve Peitrequin
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Martin (Marty) Smith's comment, July 29, 2013 5:56 PM
Not sure I agree with Tim. Social is social. The fact that Pharma is all wound up on itself is more a reflection of pharma than the way the web works. Google makes no distinction betrween pharma content and any other type. Pharma is the one who binds itself up in knots, but universal content and social marketing axioms still apply.
Tim Mustill's comment, July 30, 2013 8:48 AM
I agree the axioms apply Martin but sadly, due to the self -inflicted knots you refer to and regulation there are some aspects of B2C that are just not practical for prescription medicines. Thankfully the barriers are slowly coming down with more big pharma embracing at least some elements of social media.
Martin (Marty) Smith's comment, July 30, 2013 9:03 AM
Well said Tim. Marty
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How to Effectively Manage Your YouTube Video Marketing

How to Effectively Manage Your YouTube Video Marketing | marketing and content creation | Scoop.it
YouTube Video Marketing:An online video is similar to the videos on TV except that your target audience is mostly web oriented audience.

Via Laurent J.V. Dubois, massimo facchinetti
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Are you unintentionally sabotaging your social media success?

Are you unintentionally sabotaging your social media success? | marketing and content creation | Scoop.it

Are you unintentionally sabotaging your social media success? 

"Having fabulous mobile sites, functionality, tools and apps is great. But it’s only part of whether a brand rocks social media. The 'social supply chain' must deliver at each step."

Here's a real-life example...

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Integrating Your Email Marketing Campaign with Social Media

Integrating Your Email Marketing Campaign with Social Media | marketing and content creation | Scoop.it
If you integrate your email marketing campaign with social media, you will effectively cater for the needs of customers and prospects who are attracted to either of the two channels.
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The Do's and Dont's of Content Marketing - Infographic

The Do's and Dont's of Content Marketing - Infographic | marketing and content creation | Scoop.it

Content Marketing is the New SEO.

Having a Content Marketing strategy for your online business is key to online success in 2013. However, Content Marketing should be done correctly by following certain guidelines.

 

Take a look at this infographic which shows the Do’s and Dont’s of Content Marketing.


Via Lauren Moss
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Two Pens's curator insight, June 10, 2013 1:10 PM

Content marketing basics for beginners.

John Thomas's curator insight, February 12, 2014 12:50 PM

The Do's and Dont's of Content Marketing - Infographic

Emmanuel 'Manny' Gigante's curator insight, July 11, 2014 11:43 AM

 get #leancontent.   it's good for your stress  and your company's growth. 

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Marketing Lessons from Harry Potter

Marketing Lessons from Harry Potter | marketing and content creation | Scoop.it
My mischief has been managed, but even though the Harry Potter franchise is ending it can teach us many lessons about marketing.
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Why Content Curation and Crowdsourcing Will Change Everything

Why Content Curation and Crowdsourcing Will Change Everything | marketing and content creation | Scoop.it

From the original article by Tom George on his "Internet Billboards".
Here are some interesting excerpts from the post about content curation.
"After having spent the better part of four years curating content from renowned bloggers, journalists and authors as well as building a platform here on Internet Billboards, which has evolved into a wonderful community of content curator’s.

Here is my definition of content curation. A content curator is someone who finds, organizes, presents and shares valuable information (content) in many forms, on a specific topic, in a way that provides special context and or a unique engagement with his or her readers. In actuality when done correctly, over time it positions the curator as an expert in his or her respective field and defines their reputation as a thought leader.

A good curator will mix curation with his or her own original content, to give interpretations for the express purpose of allowing others to form their own conclusions.
...
Why curation and crowdsourcing will and should become more important to you. I will give you ten reasons.
1. There is just too much content;
2. Social Sites Are Full Of Spam;
3. Privacy concerns with big data;
4. Limiting risk and using many minds;
5. Technology must assist us and help us not hinder us;
6. People Will recognize the need to build meaningful relationships;
7. Information will flow freely;
8. Trust and authority will be the new currency;
9. Curation helps you establish relationships with thought leaders;
10. Crowd Sourcing can make things possible..."

The article is discussed with more information. Read full original post here:
http://www.internetbillboards.net/2013/06/why-content-curation-and-crowdsourcing-will-change-everything/

 


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paul moss - teacher, learner's curator insight, August 8, 2013 6:03 PM

There is a glaring omission from the benefits list of crowd sourcing and content curation in terms of pedagogical value - please add in: it increases the possibility of constructivist learning.

John Thomas's curator insight, February 12, 2014 12:42 PM

How to Use Twitter to Become an Expert on Any Topic

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How smart brands are adapting to the language of social images: A Q-and-A with Curalate CEO Apu Gupta | SmartBlogs

How smart brands are adapting to the language of social images: A Q-and-A with Curalate CEO Apu Gupta | SmartBlogs | marketing and content creation | Scoop.it
Apu Gupta is the founder and CEO of Curalate. Prior to Curalate, he worked in retail and technology. He built the second largest drugstore chain in India a
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The Digital Marketing Trio Of 2013 [Infographic]

The Digital Marketing Trio Of 2013 [Infographic] | marketing and content creation | Scoop.it

Digital marketing has become one of the most focused on streams of marketing in the last few years. Three of the biggest digital marketing issues include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each:

Social Network Marketing

As a marketing, you can rely on social media to connect, engage, and build relationships with current and potential customers.

Mobile / SMS Marketing

Mobile marketing is a term that covers several different methods of marketing through mobile devices. Mobile marketing can take several different shapes but one of the most popular is SMS marketing.

Content Marketing

Content marketing is the development of interesting and helpful materials to engage customers and clients. Examples of content can be blogs, infographics, online tools, YouTube videos etc.

 

This infographic displays some eye-opening statistics about these 3 digital marketing streams and might get you thinking more about including these streams into your marketing mix.


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Ennio Martignago's curator insight, August 29, 2013 3:01 AM

Sociale, Mobile e… Contenuti (!!!). Il terzetto di punta dell'anno in corso (e ml'olio solo di questo)

THOMAS Gwenaëlle's curator insight, August 29, 2013 3:12 AM

Le marketing digital on aime ça 

Ubleam's curator insight, August 29, 2013 3:47 AM

So do you use the smart logo : http://pinterest.com/ubleam/

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Need To Explain To Others What Content Curation Is? Use This Visual Collection

Need To Explain To Others What Content Curation Is? Use This Visual Collection | marketing and content creation | Scoop.it
What is content curation about? Diagram, charts and infographics to make sense of the curation conundrum

Via Robin Good
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Ali Anani's curator insight, March 4, 2014 12:39 AM

Curate using this visual map

Monica S Mcfeeters's curator insight, March 30, 2014 9:18 AM

This will be helpful to share to those wondering about content curation.

Jeff Domansky's curator insight, September 1, 2014 11:53 PM

Valuable collection of the art of curation from Robin Good.

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4 Powerful Ways to Use Content Marketing to Build Your Personal Brand

4 Powerful Ways to Use Content Marketing to Build Your Personal Brand | marketing and content creation | Scoop.it
You’ve probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, you’ve probably actually come across a few case studies about content marketing.

Via Stefano Principato
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Stefano Principato's curator insight, August 18, 2013 11:02 AM

How this relates to content marketing is using different forms of content is the best way to show exactly why you’re an expert in your field.

dan's curator insight, August 18, 2013 1:51 PM

You’ve probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, you’ve probably actually come across a few case studies about content marketing.

Jennifer Palmer Farrington's curator insight, August 19, 2013 9:57 AM

As everything is available online, building a personal brand based on content is more important then ever.

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A Curated List of Content Curation Tools!

A Curated List of Content Curation Tools! | marketing and content creation | Scoop.it
Content curation tools help you find and share relevant content. We have 8 tools that will help you save a lot of time on social media, check them out!

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Raj Nadar's comment, August 15, 2013 9:11 AM
Started using newsle already.... very cool..
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What’s on Your Marketing Bucket List?

What’s on Your Marketing Bucket List? | marketing and content creation | Scoop.it
Do you have a marketing bucket list? Take a look at a variety of marketing activities that we think should be on it! (RT @HappyAbout: What should be on your #marketing bucket list? > Interview a thought leader.
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Our Top 10 Content Marketing Strategy Posts

Our Top 10 Content Marketing Strategy Posts | marketing and content creation | Scoop.it
This week, as we pack our bags for Boston and get ready to mingle with publishing professionals at the Mequoda Intensive, we decided to take some time (Our Top 10 Content Marketing Strategy Posts http://t.co/aC6LzlmADu...
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How To Find Great Relevant Content for Your Niche Audience

How To Find Great Relevant Content for Your Niche Audience | marketing and content creation | Scoop.it
Content curation: tools to help you find and share great content from other people alongside your own content.

Via Robin Good
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Jeff Domansky's curator insight, July 1, 2013 2:25 PM

Tools highlighted include Scoop.it, Newsle and Feedly.

AraujoFredy's curator insight, July 2, 2013 10:32 AM
Cómo encontrar contenido relevante para su audiencia de nichoDesde www.socialmediaexaminer.com - 1 de julio de 13:55
Curaduría de contenidos: herramientas para ayudarle a encontrar y compartir un gran contenido de otras personas junto con su propio contenido.
Stephen Zimmett's curator insight, September 7, 2014 12:16 AM

Some good informaion

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Integrate More Brand Storytelling in Your Content Marketing Strategy | Social Media Today

Integrate More Brand Storytelling in Your Content Marketing Strategy | Social Media Today | marketing and content creation | Scoop.it

Discover how your company can easily integrate characters and stories consumers want to share into your content, as well as examples of brands getting it right.


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Visualize Social Media Streams, Discover, Collect And Share Any Thing With SeeSaw

Visualize Social Media Streams, Discover, Collect And Share Any Thing With SeeSaw | marketing and content creation | Scoop.it

Robin Good: SeeSaw is a new web app which allows you to easily monitor social media news streams on any topic and in real-time.

 

You can pick and select which news stories to find by using hashtags, or specific search keywords. Once Seesaw starts visualizing the live social stream on that topic you can begin to save, pull together into collections and/or share them on your social media channels.

 

Each search you make can be saved and labelled and reloaded and updated in real-time with one click.

Very useful for monitoring specific topics and finding relevant stories to collect, share or post.

 

Free to use. Login with Twitter.

 

Read more: http://sees.aw/about-us/

 

Try it out now: http://sees.aw 

 


Via Robin Good, Giuseppe Mauriello, Jeff Domansky
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Jeff Domansky's curator insight, June 29, 2013 10:25 PM

Seesaw is a useful content curation and monitoringtool. Check it out.

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Social Media Tips for Writers (And Reluctant Marketers) - Social Media Just for Writers

Social Media Tips for Writers (And Reluctant Marketers) - Social Media Just for Writers | marketing and content creation | Scoop.it
This post offers social media tips for writers on how to save time while curating, posting, socializing & analyzing results.
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No. 1 Position in Google Gets 33% of Search Traffic [Study]

No. 1 Position in Google Gets 33% of Search Traffic [Study] | marketing and content creation | Scoop.it

New data from online ad network Chitika looks at organic search rankings relative to traffic, and shows the importance of being on top in order to get the most clicks. This is the latest study to demonstrate the huge power of Page 1, Position 1.

 

Find Out More: http://searchenginewatch.com/article/2276184/No.-1-Position-in-Google-Gets-33-of-Search-Traffic-Study


Via Antonino Militello
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Brent Baltzer's curator insight, June 21, 2013 10:49 AM

New data that, again, shows the advantage of ranking number one for a search query.

Josie's curator insight, June 25, 2013 8:21 AM

Definitely worth knowing!

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Curate Rich Visual Information Pages On Any Topic with Etceter

Curate Rich Visual Information Pages On Any Topic with Etceter | marketing and content creation | Scoop.it

 

 


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Lydia Gracia's comment, June 11, 2013 4:09 AM
Some months ago they were in beta version. Effectively they're Spanish. I will go into the tool attracted by the Visual personnalization of the content.
Andreas Kuswara's comment, June 11, 2013 7:37 AM
looks promising
Nick Mortel's curator insight, June 21, 2013 7:33 AM

add your insight...

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SEO Writing that Ranks | Social Media Today

SEO Writing that Ranks | Social Media Today | marketing and content creation | Scoop.it
While there is no simple formula for achieving top positions in search results, these tips will help appease both search engines and your site visitors.
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