In order to track the performance of your social media efforts, conducting regular social media analysis is a must. One way brands track their campaigns is by using memorable, unique, and relevant hashtags.
Hashtags are used to find and follow discussions about brands, promotions, or events. If managed correctly, hashtags will help you track how many people are participating in your campaign and what they are saying about your brand. To help you manage hashtags effectively, here are some tracking tools that you can use....
Design has become ingrained in our culture in recent years. Visual storytelling is now more prominent because of social media and mobile browsing, and it’s forcing brands to up their content marketing game. But design is also everywhere and user experience influences us all in our everyday lives – from navigating through museums or malls through signage or watching that Toyota commercial that gives you all the feels, to simply navigating a website. Design is a broad term and has many definitions, but there is a science to it, too. There are psychologies and strategic principles that good content designers follow to ensure a comfortable yet engaging experience for the intended audience.
You’ve perhaps heard of visual content? The term seems to be everywhere these days. We come across it all the time as we’re curating content, and it seems that media strategies now consider visuals as required elements.
As visual content on social networks has grown, so too has the emphasis on storytelling with pictures. Indelible, craveable, relatable images have become a high currency in the world of content marketing, and the push for visual content seems to only be getting stronger.
So what are you to do with this new focus on visuals? I’m happy to share with you some of our favorite ideas, tips, and tools....
With no further ado, check out this jam-packed infographic from TheShelf.com. It’s full of brilliant stats that will help you seize the importance of influencer marketing. Once you’ve read everything, start to identify influencers in your industry and get started!...
When used correctly social media sites can be a great place to interact with other small businesses, generate new sales leads and to keep your customers up to date with your latest news and offers. When not used correctly they can become a scary place where you can destroy your online reputation.
Are you writing blog posts that (almost) nobody is reading? Are you spending hours writing the ultimate post for your startup and the only people reading or sharing it are your boss, your colleague and your parents?
Ever wondered why?
Because your content is boring.Sorry, but it’s true…..
Get this: There are over 2 million blog posts being written every single day. That means that the challenge isn’t writing a blog, it’s writing a blog that someone is actually going to read. It needs to be relevant, timely, colourful and well presented. You may think you already know that, but high are chances that there are strategies and stages that you skipping over when creating your content. But do not fear. There are tools out there that can help you....
With so much content out there it can be hard to ensure that your brand’s message does not get lost in the noise of the Internet. Particularly if that message is being presented in the standard blog format – SEO optimised for sure, but is it engaging and different from any other content?So to help your content stand out from the numerous dry standard formatted blogs out there why not take a different approach and frame your content as a quiz, or a comic strip? Perhaps move onto Twitter and host a Q&A session? Or why not post your content into a shared space and generate discussion around it?
Content marketing must serve a higher purpose & featuring people not things is how websites win hearts, minds & loyalty creating online community.
Ask for HELP.Create An Ambassador Program (with some gamification).Curate 90%, Create 10% (make your content about THEM).Reward, Value, Encourage & Listen to PEOPLE.Create a Weekly, Monthly and Yearly CONTEST to Reward Contributors.
Via Martin (Marty) Smith
So, how do you prepare your next awesome infographic for your business? Well, if you are looking for templates that will help you create your own infographic for your business, you have come to the right place!
In this post, I have put together an assortment of our best infographic templates that offer everything you would ever need to display your data in a beautiful and effective way. Starting from as low as $4, these infographic templates are all yours to customize, extend and publish!...
Smart bloggers and social media marketers know that Pinterest is the place to be to build interest in their brand and draw relevant traffic back to their websites. One way to excel in the social media space is to master the art of Pinterest images.
Great ideas lead to great content, and our research proves that how you choose to execute that content will affect its social traction. We divided the content of articles into five types: how-tos, lists, what-posts, why-posts, and videos. Here's how we defined each post type...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.